I am regularly asked – by brands, jewelry designers, and retailers – how they can justify and maximize their use of social media to get business value from it. I tell them all the same thing. Find your story, your perspective, your specific angle on the jewelry business and create content about it.
You want to dominate your local market online, right?
That means you have to maximize your local search potential. You may want to discuss the following advice with your current marketing provider, to make sure they are taking all the right steps to increase your local visibility.
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Produced by the team behind the Centurion Jewelry Show.