If you've been struggling to get the results you want from your paid advertising efforts, you may want to try an entirely new form of advertising: social proof. Ron Kaufman, an expert on customer service, once said, “Delighted customers are the only advertisement everyone believes.”
We publish multiple articles each week to teach you the necessary skills to succeed with your digital efforts. All tutorials are written by the jewelry industry’s top digital experts.
With low entry barriers, left and right innovations, and fast-changing consumer habits, the need for dexterous hand, inventive mind, and digital competence is high. Today, consumers value options. The increase in weekly in-store shoppers to 44% this year (2018) from 40% in 2015 explains the consumers’ intensifying desire for social and sensory experience.
Writing an informative, interesting, and relevant “About” page for a jewelry ecommerce website is daunting for many jewelry business owners. It can feel like the equivalent of crafting an online dating profile or building a resume from scratch. How should you begin? How could you possibly use language to capture everything that makes your jewelry brand unique?
As families are gearing up to enjoy their holidays together, businesses are scrambling to make the most out of the ever-important 4th quarter of the sales cycle. With thousands of companies implementing new strategies, one extremely important one is their mobile website.
Effective eCommerce marketing tactics and methodologies have changed dramatically in the past five years, and the evolution shows no signs of letting up any time soon. As 2020 rapidly approaches, eCommerce marketing trends and strategies that will likely dominate the year’s proceedings are beginning to come into focus.
Every Ad Campaign should bring visitors to a specific page on a website carefully designed to maximize sales. When a visitor clicks on an ad campaign it should take them to a page designed to encourage a jewelry purchase.
How do you design a convenient jewelry website experience and when do you know when it’s time to separate from the herd? Starting your own jewelry website or an online jewelry store is absolutely rewarding.
Did you know that email converts 175% more conversions than social media? In part 5 of the series, we'll learn about Email Conversion Rate.
You only get one chance… to excite someone, engage them, entice them to want to see more. So why would you squander that chance? Why would you try to save a few bucks on inferior photography, when that might be the only chance you get to capture someone's attention?
Retail has become increasingly focused on creating experiences rather than just facilitating transactions. During the holidays, this experiential retail strategy becomes even more important. According to Forbes, 74% of Americans prefer to spend money on experiences over products.
Cart abandonment rate is often as high as 82%, which is a major issue for jewelry ecommerce brands and jewelry stores. Discovering whether cart abandonment is a problem for your site is a major step to improving your sales.
Impressions, we are told, are critical not only in jewelry retail but in the retail industry, as a whole. Yet, most of the discussions are left centered on the impact of first impressions. Here are 5 delightful ways to leave a lasting ompression on your jewelry buyers.
Oftentimes, jewelers will ask us to create a new website without knowing what website design platform to choose. However, the answer to this question truly depends on a number of factors unique to each jeweler and their own specific needs.
A client of mine recently bought a beautiful antique sapphire ring that she had recut at the lapidary. The GIA appraisal of the updated ring was $86,000. The sale of this one ring would ensure my client an excellent holiday season! But to guarantee this success, she needed to cultivate the clients that she thought would be interested in this ring.
How are you going to get your customers to spend more tomorrow if you don’t know what they are spending today? Average Order Value is a very important metric to track over time.
Q4 can be a wild and hectic time for any retail business, and with competition fiercer than ever in the eCommerce sphere, online retailers are looking to leverage any advantage to get their messages out. Amazon captures a staggering market share of online holiday shoppers, so competing on their platform is crucial for most businesses—but how can yours gain the competitive edge?
My article last week was the first in this series of learning how to read and understand e-commerce data for jewelers. Today I’m going to cover another very important stat for jewelry marketers to understand: Sales Conversion Rate.
When it comes to improving their website’s ranking on Google searches, most jewelers focus solely on the main search results pages. However, if your goal is to gain more awareness in your local market and bring more customers into your jewelry store, you’ll want to focus some of your search engine optimization (SEO) efforts on Google Maps as well.
Product pages are where customers usually decide if they will purchase an item or abandon a site. Therefore, stellar product listings are essential for increasing conversions.
If you're involved in your company's marketing, you probably hear about using "data" properly. What does this mean? We'll start with Customer Lifetime Value.
One of the main problems we see when evaluating a jeweler’s website is their lack (or misuse) of a solid set of calls-to-action.
If you think you’re already offering ‘comfort and convenience’, don’t rest on your laurels. In fact, the proliferation of advanced technology in retail has only made customers demand more and more in terms of quality of experience.
JewelryEcomm.com's exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. See what consumers are searching for in June and July.
Efficient and effective inventory management is critical to your business because it helps you minimize the holding costs by knowing when to replenish them and when to buy materials to manufacture them.
The days of having a static, brochure-like website are over. Your website needs to be interactive and specifically designed to attract interested buyers and then funnel them through a sales process. Learn how here.
Both stakeholders will benefit from this integration in a multitude of ways. The fact that the quality of product photos is influential to 75% of online shoppers means that it can dramatically increase your target buyers’ purchase intention.
Blog posts can be real tools that impact a jeweler's foot traffic, website traffic, social media engagement, search engine visibility, brand authority, and online marketing capabilities. Here are some things to think about when producing your blog posts.
JewelryEcomm.com has a new, exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. The report is based on clicks recorded from some 300 jewelry store web sites nationwide. This initial monthly report covers the month of June 2019.
There are still many businesses who don’t understand the power of a good blog post. Great content - articles, videos, and more - will ALWAYS get higher click through rates than an ad.
Ryan Blumenthal of Corinne Jewelers will be joining Clientbook as a strategic advisor to help retailers gain visibility and control over the customer experience.
While online shoppers value free delivery and free return shipping, the 2018 Global Consumer Insights Survey revealed that 88% of shoppers were willing to pay for reliable and faster delivery services or same-day deliveries.
Jewelry stores and brands looking to make their first headway in the digital space will probably want to know some great starting goals they should aim for. Here’s a good starting point in each of 4 different marketing avenues.
Smart Age Solutions is proud to announce that they recently became a Facebook Marketing Partner, the only agency to have this certification in the jewelry industry.
The Jewelry Ecomm Live! Conference returns to Miami this October with a simple goal - to help jewelers better-navigate the online world.
Google Analytics is a tool that provides a lot of valuable information. Understanding where to go and how to access this data is important for the retailer looking to measure the quality of their site traffic.
One of the worst areas to cut corners in your digital strategy is neglecting to speed up your site. Here are a few (mostly) non-technical ways to increase your website's speed and make sure those jewelry customers have a great user experience.
Clienteling is the number one way your sales team can actively work to increase foot traffic and drive sales, yet many don’t do it because it feels too hard to get started.
Video's rise as the preferred method for consuming information continues. As such, search engines will continue to put increased emphasis on video content.
When people go looking for products and services they need, they enter a frame of mind that marketers call the “marketing funnel”. The marketing funnel is a description of the self-sorting that potential customers go through during their search of the market.