Facebook retargeting is one of the most effective ways to increase sales. In this article, we'll learn how to retarget to people with higher buying intent.
We publish multiple articles each week to teach you the necessary skills to succeed with your digital efforts. All tutorials are written by the jewelry industry’s top digital experts.
Email marketing is still one of the best and most personalized ways to engage with both your prospective and current customers. Here are some ways jewelry brands and stores can automate it!
When's the last time you've taken a look at your loyal customers' list? More importantly, do you even have a list of your most loyal customers?
In every business, there are people who purchase more than others. These are the people who you can always count on to buy from you time and time again, whether that is a new release or new addition to their collection.
We started our efforts by creating an effective, efficient way to gather reviews for local businesses. We’ve since used that success to build out an entire platform of solutions designed specifically for doing business with customers—in the moment.
Digital advertising is prized on its measurability, granularity and accuracy. As I’ve mentioned in previous articles, we fully believe in the power of the full media mix, where one views traditional and digital advertising as a “yin and yang”, rather than “either or”.
What if you could communicate with current, potential or even your competitor’s customers? If you were a customer, wouldn’t you like to know about deals or new products offered by the stores around you?
One of the fundamentals of digital marketing - for any industry - is the collection of email addresses. Email addresses enable us to target people with intelligent ads on social media. Of course, it also enables us to email them with newsletters and other marketing materials.
Be honest: how many marketing emails do you actually open every day? You may be subscribed to email marketing from your favorite clothing brands, entertainment venues, or local publications. But are you actually reading them? Or are you simply deleting them because you’re too lazy to click “Unsubscribe”?
If you currently own a local jewelry business, knowing how to market and advertise is key to acquiring a solid customer base. Growing your business comes down to knowing where to put your marketing money and understanding the different options in front of you.
Looking for a simple, non-technical way to boost your Google/SEO rank? Simply rename the images on your website.
Referral strategy is so important. It will make the biggest difference in your business if you can clone your best clients to have more just like them.
The thought of blogging for your business can seem overwhelming. Blogging can be time-consuming if you’re not a writer and most people don’t know what to blog about. Today we’re going to share why you should start blogging today, how to get started and a few possible topics to write about.
Trying to attract a new customer can be 5 to 25 times more expensive than working to retain a current one (Harvard Business Review). Your customers are your biggest brand ambassadors. Proactively working on retaining them can not only keep them loyal to your jewelry business but also lead to them recommending you to their friends and family.
In this post, we’ll go through in detail the differences when using Smartphone and DSLR / Mirrorless cameras for Jewelry Photography.
Knowing the four C’s isn’t just enough when you run a jewelry retail business. Customers want memorable experiences and great stories that they can share with their loved ones.In this article, we’ll go through several emerging technologies that will enhance the jewelry retail experience.
In this article, we'll learn how Google decides on the pricing and placement of your Google Ads, and how to improve our ad ranking while lowering our ad cost.
Search Engine Marketing (SEM) is a strategy used to increase a websites visibility in the Google search results page. There are two basic ways to make your website appear higher in the SERP. One way is by Search Engine Optimization (SEO) and the other is through Search Engine Marketing (SEM).
Jewelry Ecomm LIVE! 2019 Will be held Thurs, Oct 3 - Fri, Oct 4 2019 at the Miami Beach Convention Center.
If you're not following up with potential customers properly, you're leaving a lot of money on the table. Learn here how to properly re-engage past and lost customers.
Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the right strategies, you’ll see a 4x increase in the annual spend of that customer.
It seems like jewelers are led to believe that marketing to millennials or selling jewelry to younger consumer groups like the millennials and the Gen Z is a hard nut to crack. However, with the jewelry industry predicted to grow continuously during the forecasted period of 2019 to 2023, does it ever make you ask why millennials are not buying diamonds?
How your jewelry store interacts with its customers often determines how—and if—you succeed in the industry. This customer-centric approach keeps today’s customers satisfied while helping build loyalty for tomorrow. The quality of your customer service should be a top priority and serve as a barometer of your store’s success.
Reviews influenced search engine rankings by 15% in 2018 (Moz). This shows that you can no longer continue to ignore the importance of reviews. Recent research on Hubspot found that if you respond to a customer’s complaint and resolve the mistake, they will continue doing business with you 96% of the time.
Email segmentation can significantly boost the conversion rates of our email marketing campaigns and newsletters. Jewelers have a few fantastic ways to leverage this strategy well.
You may have heard the terms “brand awareness” and “brand identity” - but did you know they’re not the same thing? Awareness and identity are two very specific goals that every jewelry brand should strive to achieve. Once a jewelry brand has created brand awareness and built a strong brand identity, that jewelry brand must continue to check and maintain the balance between the two.
In this article, we’ll give several tips you can use to automate sales on your online jewelry store. Automation can be defined as to how far you can bring a lead down the sales funnel without any human interaction. We’ve listed below the top 5 tips that will push your leads as far as possible down the sales funnel!
Email newsletters are a fantastic way to re-engage customers who already know and like our business. However, much of the time, they’re too general for specific marketing goals. Here's a step-by-step tutorial explaining how to add Drip Campaigns to your email marketing strategy.
In Part 1 of Sales Funnels for Jewelry Stores we covered the basics of sales funnels and how they were a powerful part of marketing even before the internet existed. Today we will look at how technology made it easier and more affordable to run an effective funnel. We’ll also share an example of a funnel using Facebook ads and email marketing.
2016 marked the second year in a row that more retail stores closed than opened. For retailers, this is both a body-blow to their bottom line and a shocking prognostication about what’s coming down the pipeline for retailers. The source of this disaster for brick-and-mortar retailers is the rapid “Amazonization” of the retail marketplace.
A common Google Ads tactic is to target your ads against searches to your competitors. By displaying your ad when someone searches for your competitor, you know you're likely reaching a qualified customer with buying intent.
Digital advertising in today’s world can be a tough space to navigate. As someone who sells high-end items online, you need a high-end digital solution with capabilities that exemplify your brand. You’ve done your research. You’ve read the case studies about social media advertising. Perhaps you’ve even tried your hand at social media advertising, but it just hasn’t cut it.
With more ways than ever to reach your customers in 2019, finding the best communication tools can be difficult. Fortunately, we know of 3 that consistently stand out above the rest. In this article, we’re going to walk you through how each can be used to improve the connection between you and your customers online.
Planning and distributing your content properly is the backbone of your digital marketing strategy. However, there's something that I haven't touched on yet that will make a huge impact on whether or not your content actually achieves results - and that's how it looks visually on the page.
Do you have a limitless curiosity for period, estate, and antique jewelry? How about photographing amazing jewelry and maintaining relationships with thousands of virtual fans? Lippa’s Estate and Fine Jewelry in beautiful Burlington, Vermont is looking for a Marketing Manager.
Jewelers, consumers want to be wooed. This is one of the many significant impacts brought about by globalization. They are empowered now more than ever because of the plethora of options made available by the internet. You no longer control what they should see, hear, or buy. They are no longer passive trade participants who need to wait until you’re ready to attend to their needs. If you can’t meet their demands now, other jewelers will – in no time.
The internet has changed the business landscape. Not only has it changed the way each of us conducts business, but it’s also changed how customers relate to us. In many ways the internet has made life easier for the customer while making things more difficult for the businesses that serve them.
Learn how to craft enticing and engaging jewelry product descriptions to attract customers to your eCommerce site and boost conversion rates.
Jewelers and jewelry brands can learn a thing or two from The Wrestling Coach, who has used emotional and/or funny videos to get enormous visibility to his gym.
We need to take our content planning and distribution very seriously. Though, it’s sometimes easy to forget all the steps we need to take to make our content a success! This is way it’s important to have a CCDC checklist. This is a very simple document to reference each time you create a blog post or other piece of shareable content so you don’t forget any crucial steps while distributing it.