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Articles & Tutorials

We publish multiple articles each week to teach you the necessary skills to succeed with your digital efforts. All tutorials are written by the jewelry industry’s top digital experts.

Why Jewelers Should Be Excited About the GemLightbox Integration with RapNet

Both stakeholders will benefit from this integration in a multitude of ways. The fact that the quality of product photos is influential to 75% of online shoppers means that it can dramatically increase your target buyers’ purchase intention.

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How Jewelers Can Maximize The Business Impact Of Their Blog Posts

Blog posts can be real tools that impact a jeweler's foot traffic, website traffic, social media engagement, search engine visibility, brand authority, and online marketing capabilities. Here are some things to think about when producing your blog posts.

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Tumblr Being Sold To WordPress

Verizon is selling the outdated Tumblr blogging site to Automattic Inc, owners of Wordpress. Could something big be coming to the Wordpress platform in the future?

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New JewelryEcomm Report: 52% of Consumers Click  for Engagement Rings

JewelryEcomm.com has a new, exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. The report is based on clicks recorded from some 300 jewelry store web sites nationwide. This initial monthly report covers the month of June 2019.

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Why Blogging Is Still Vital For A Jeweler’s Overall Business Success

There are still many businesses who don’t understand the power of a good blog post. Great content - articles, videos, and more - will ALWAYS get higher click through rates than an ad.

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In-Store Tactics To Increase Social Media Followers

We typically think of using social media as a way to increase the success of our store. However, we can also use our in-store experiences to drive social media engagement. After all, a customer who just had a great experience in your store would be a perfect person to get following your page.

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Clientbook Adds Key Jewelry Player To Its Leadership Team

Ryan Blumenthal of Corinne Jewelers will be joining Clientbook as a strategic advisor to help retailers gain visibility and control over the customer experience. 

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Top 5 Content Ideas for Jewelry Brands Guaranteed to Boost Engagement

Many brands struggle with getting more engagement on their social media channels. However, with a little creativity and consistency a drastic increase in engagement is definitely possible. Below are five ideas that you can implement into your brand’s social media that have been proven to boost engagement.

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Top Tips for Developing a Shipping Strategy for Your Online Jewelry Store

While online shoppers value free delivery and free return shipping, the 2018 Global Consumer Insights Survey revealed that 88% of shoppers were willing to pay for reliable and faster delivery services or same-day deliveries.

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3 Common Social Media Blindspots

With an industry as visually driven as ours, not having a good presence on Facebook and Instagram is like leaving money on the table

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Little Steps: Achievable First Online Goals For Jewelry Stores

Jewelry stores and brands looking to make their first headway in the digital space will probably want to know some great starting goals they should aim for. Here’s a good starting point in each of 4 different marketing avenues.

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Online Shopping Experience Revisited

"What had gone wrong was that we weren’t treating our online customers like our in-store customers. We thought it was enough to have a website that displayed our jewelry line."

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Why You Should Never Buy Social Media Followers – Ever.

There are plenty of shady overseas companies who can sell you fake social media followings. However, the cost of doing so is more than the money you'll pay.

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Create A Winning Instagram Account Bio

Your Instagram account bio is important. After all, it’s the first thing people will see after clicking on your photos and profile. There are 5 things your profile needs to be as effective as possible. 

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Smart Age Solutions Becomes Facebook Marketing Partner

Smart Age Solutions is proud to announce that they recently became a Facebook Marketing Partner, the only agency to have this certification in the jewelry industry.

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The Jewelry Industry’s E-Commerce Conference Returns to Miami in October

The Jewelry Ecomm Live! Conference returns to Miami this October with a simple goal - to help jewelers better-navigate the online world.

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How to Break Down Your Demographic Data in Google Analytics

Google Analytics is a tool that provides a lot of valuable information. Understanding where to go and how to access this data is important for the retailer looking to measure the quality of their site traffic.

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5 Key Jewelry Website Improvements For Performance

One of the worst areas to cut corners in your digital strategy is neglecting to speed up your site. Here are a few (mostly) non-technical ways to increase your website's speed and make sure those jewelry customers have a great user experience.

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3 Simple Clienteling Activities Your Sales Associates Should Be Doing

Clienteling is the number one way your sales team can actively work to increase foot traffic and drive sales, yet many don’t do it because it feels too hard to get started.

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5 Simple Ways To Empower Your Digital Agency

More and more jewelers and jewelry brands are working with digital agencies to stay competitive in the marketplace. If you’re one of these companies, there are a few things you can do to empower your agency to be more effective for you.

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Branding Vs. Action Campaigns

Most of the tactics we use to get results for our clients involve the sales funnels and tracking results throughout a campaign. Yet, this isn’t the only way to do marketing.

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How Jewelers Can Boost Website Search Rankings With Video

Video's rise as the preferred method for consuming information continues. As such, search engines will continue to put increased emphasis on video content.

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The Necessity of SEO and Content Marketing for Jewelry Retailers

When people go looking for products and services they need, they enter a frame of mind that marketers call the “marketing funnel”. The marketing funnel is a description of the self-sorting that potential customers go through during their search of the market.

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Should Jewelers Hire A Digital Agency?

There are a number of fantastic digital agencies that specialize in the jewelry industry. Should you hire one of them? Probably.

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Can Lead Magnets Attract More Shoppers?

If you run a successful sales funnels then lead magnets might be part of that campaign. What are lead magnets? Often called “opt-in offers,” “opt-in bribe” or “content bribes.” 

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Facebook Retargeting: Reaching Visitors With Intent

Facebook retargeting is one of the most effective ways to increase sales.  In this article, we'll learn how to retarget to people with higher buying intent.

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Facebook Ads: Split Testing 101

"Split testing" is one of the first things you should do for your jewelry store or brand's Facebook campaigns. Let's learn a bit more about this fundamental technique and how we can implement it.

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Google Analytics For Jewelry Stores

Google Analytics is the most powerful tool to track your marketing efforts. Here's a Google Analytics primer for jewelers.

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5 Types of Email Marketing Automation for Your Jewelry Brand

Email marketing is still one of the best and most personalized ways to engage with both your prospective and current customers. Here are some ways jewelry brands and stores can automate it!

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6 Ways To Empower Your Salespeople (And Create Loyal Customers)

When's the last time you've taken a look at your loyal customers' list?  More importantly, do you even have a list of your most loyal customers?

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Why I Build On WordPress

A professional level Wordpress website may be a great option for jewelry store owners and brands.

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Grow Your Online Shop By Knowing Your Best Collectors

In every business, there are people who purchase more than others. These are the people who you can always count on to buy from you time and time again, whether that is a new release or new addition to their collection.

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Interaction Management: The Modernization of Local Business

We started our efforts by creating an effective, efficient way to gather reviews for local businesses. We’ve since used that success to build out an entire platform of solutions designed specifically for doing business with customers—in the moment.

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The Evolution Of Location

Digital advertising is prized on its measurability, granularity and accuracy. As I’ve mentioned in previous articles, we fully believe in the power of the full media mix, where one views traditional and digital advertising as a “yin and yang”, rather than “either or”.

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How GeoFencing Can Drive New Customers to Your Jewelry Store

What if you could communicate with current, potential or even your competitor’s customers? If you were a customer, wouldn’t you like to know about deals or new products offered by the stores around you?

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Fundamentals Of Growing Your Email List

One of the fundamentals of digital marketing - for any industry - is the collection of email addresses. Email addresses enable us to target people with intelligent ads on social media. Of course, it also enables us to email them with newsletters and other marketing materials.

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Shopify Shares Tips For Growing Your Store

Shopify recently interviewed a number of top online retailers sharing their #1 tip for marketing and growing your store.

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How Jewelry Brands Can Cope with Email Fatigue

Be honest: how many marketing emails do you actually open every day? You may be subscribed to email marketing from your favorite clothing brands, entertainment venues, or local publications. But are you actually reading them? Or are you simply deleting them because you’re too lazy to click “Unsubscribe”?

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The Areas Of Marketing That Matter For Jewelers

What should a jewelry store’s digital game plan look like in 2019? There are a lot of different tools available to jewelers! Which should you use?

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Search Marketing For Jewelers: SEM? SEO? How Do I Choose?

If you currently own a local jewelry business, knowing how to market and advertise is key to acquiring a solid customer base. Growing your business comes down to knowing where to put your marketing money and understanding the different options in front of you.

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Get A Quick Google/SEO Boost By Renaming Your Website Images

Looking for a simple, non-technical way to boost your Google/SEO rank? Simply rename the images on your website.

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Powerful Referral Strategies That Will Clone Your Best Clients

Referral strategy is so important. It will make the biggest difference in your business if you can clone your best clients to have more just like them.

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Should Your Website Have A Blog?

The thought of blogging for your business can seem overwhelming. Blogging can be time-consuming if you’re not a writer and most people don’t know what to blog about. Today we’re going to share why you should start blogging today, how to get started and a few possible topics to write about.

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3 Customer Retention Tips

Trying to attract a new customer can be 5 to 25 times more expensive than working to retain a current one (Harvard Business Review). Your customers are your biggest brand ambassadors. Proactively working on retaining them can not only keep them loyal to your jewelry business but also lead to them recommending you to their friends and family.

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Jewelry Photography: Smartphone vs DSLR / Mirrorless Cameras

In this post, we’ll go through in detail the differences when using Smartphone and DSLR / Mirrorless cameras for Jewelry Photography.

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Your Sales And Marketing Dream Team

There are few things more important than your marketing team and sales team being on the same page. Especially in the world of digital.

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OFFICIAL GUIDE: Complete Facebook Ads Guide For Jewelers

This in-depth guide will teach jewelers everything they need to create a successful foundation for their Facebook Ads. Screenshots included!

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How To Enhance The Jewelry Retail Experience

Knowing the four C’s isn’t just enough when you run a jewelry retail business. Customers want memorable experiences and great stories that they can share with their loved ones.In this article, we’ll go through several emerging technologies that will enhance the jewelry retail experience.

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Build Your Store With Brand Events

A lot of jewelry stores are taking advantage of the connection to their community and host events. These include trunk shows, community food drives, partnerships with other local businesses, and other similar activities.

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What Is a UTM Parameter, and Why Does It Matter for Jewelry Ecommerce?

Even if you’ve never heard the term “UTM”, you’ve likely interacted with it before. Have you ever seen an unusually long URL (website address) at the top of your browser? If it contained a question mark at the end with the letters “utm” after it, then you clicked a link that was being tracked by the website owner.

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How Google Decides On Your Ad Prices (And How To Lower Them)

In this article, we'll learn how Google decides on the pricing and placement of your Google Ads, and how to improve our ad ranking while lowering our ad cost.

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Search Engine Marketing For More Traffic

Search Engine Marketing (SEM) is a strategy used to increase a websites visibility in the Google search results page. There are two basic ways to make your website appear higher in the SERP. One way is by Search Engine Optimization (SEO) and the other is through Search Engine Marketing (SEM).

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5 Tips for Generating Regular Content for Your E-commerce Jewelry Business

When you’re already busy with all the day-to-day responsibilities of running an e-commerce jewelry business, how can you find possibly find time for content strategy and creation? Learn here.

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DATES ANNOUNCED For Our 2019 Live Jewelry E-Commerce Conference!

Jewelry Ecomm LIVE! 2019 Will be held Thurs, Oct 3 - Fri, Oct 4 2019 at the Miami Beach Convention Center.

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Quality vs Quantity: Increase Social Media Success By Posting Less

How often should jewelers be posting on Facebook to see clicks and results? The answer may surprise you.

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3 Steps: How To Follow Up With Clients and Why It’s Important To Your Business

If you're not following up with potential customers properly, you're leaving a lot of money on the table. Learn here how to properly re-engage past and lost customers.

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Why Marketing Campaigns Fail

Having an amazing product - and being able to market that product as effectively as possible - are two entirely different things. Learn some common mistakes companies make when running their digital marketing campaigns.

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How to Choose the Right Hashtags for Your Jewelry Brand’s Instagram Posts

You may already have mastered the art of taking great photos for your jewelry brand’s Instagram feed, but you’ll also need to know how to use hashtags to get your photos noticed by users who don’t already follow you.

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Personal Client Relationships – The Most Important Thing to Grow Your Business

Building personalized relationships with your existing customers may not be the squeaky wheel in your business, but it is the most important thing to do if you want to survive in today’s retail world. With the right strategies, you’ll see a 4x increase in the annual spend of that customer.

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Marketing to Millennials: How to Sell Jewelry to Younger Consumer Groups

It seems like jewelers are led to believe that marketing to millennials or selling jewelry to younger consumer groups like the millennials and the Gen Z is a hard nut to crack. However, with the jewelry industry predicted to grow continuously during the forecasted period of 2019 to 2023, does it ever make you ask why millennials are not buying diamonds?

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