How are you going to get your customers to spend more tomorrow if you don’t know what they are spending today? Average Order Value is a very important metric to track over time.
My article last week was the first in this series of learning how to read and understand e-commerce data for jewelers. Today I’m going to cover another very important stat for jewelry marketers to understand: Sales Conversion Rate.
JewelryEcomm.com's exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. See what consumers are searching for in June and July.
JewelryEcomm.com has a new, exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. The report is based on clicks recorded from some 300 jewelry store web sites nationwide. This initial monthly report covers the month of June 2019.
Google Analytics is a tool that provides a lot of valuable information. Understanding where to go and how to access this data is important for the retailer looking to measure the quality of their site traffic.
At this point, I don’t think I need to convince anyone about the valuable role data plays in building businesses. Everyone’s heard how having the right information makes it easier to identify and connect with new customers, make better operational decisions, and become more profitable. What everyone hasn’t heard is that making full use of your data requires your active participation.
There’s no doubt that one of the biggest problems in e-commerce is customer retention. Nearly two-thirds of customers who make a purchase never return to make a second one. Jewelers have two valid avenues to remedy this situation. The first is to make a concerted effort to continue the relationship with those customers who have made a purchase; the second is to secure a steady supply of new customers.