Digital marketing offers many interesting ways to advertise to customers. Theres SEO, google ads, social media posting, social media ads, email marketing… the list goes on.
And regardless what type of customer you’re looking for, it ALWAYS makes the most sense to go after your most likely customers and not waste ad money.
Here are a few ways you can advertise to the warmest prospects:
Sometimes social media can seem like you’re banging your head against the wall, with very little traction made over time. Maybe you’re not running retargeting ads.
Social retargeting is the most important type of social media ad. Using retargeting allows you to show ads to people who have already visited your website… and naturally, people who have already browsed around your website may be a potential customer.
If you’re a jeweler running Google Ads right now, you’re probably advertising for keywords like “jeweler”. And guess what – so are your competitors.
You need to be more specific with your keywords. The more general they are, the more competition you’ll have online bidding for those same keywords.
Not only will using longer, more specific search terms save you money (less competition means lower keyword costs), but its a great way to break through all the noise online.
Any customer who is specifically searching for one of your direct competitors is a potential customer for you.
Every major company does it because its a surefire way of reaching the right people. Searching for a specific shoe company? You’ll often see ads from other shoe companies right on the top of search results.
Set up a specific Google Ads campaign targeting the names of your direct competitors. You can’t mention them – don’t be obnoxious. But theres certainly nothing wrong with display your products to people that you know are searching for your types of products.