Google phasing out Shopping Ads – Switching to Performance Max Ads

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Google Ads is replacing Smart Shopping and Local campaigns with Performance Max campaigns by end of Q3 2022.

Performance Max will soon become the only campaign type for businesses running Smart Shopping and Local campaigns.

Starting in April, advertisers will be able to start upgrading their Smart Shopping campaigns.

What are Performance Max ads?

Google’s Performance Max ads are the pinnacle of their machine learning capabilities.

As explained by Google:

“As the next generation of Smart Shopping and Local campaigns, Performance Max is a new goal-based campaign type that helps you to access all of Google Ads inventory from a single campaign. It’s designed to complement your other campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.

Powered by your Google Merchant Center product feed and other inputs you provide, like conversion goals, budget, audience signals and creative assets, Performance Max will show the most relevant ads across Google channels.”

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