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How To Boost Your Ecommerce Sales Using Social Media

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With 3.81 billion people active on social media, it’s a prime way to market and attract new jewelry consumers. As online purchases have grown year over year, social media has become increasingly more important to growing a jewelry business. Social commerce should be a major part of your digital marketing plan.

What Is Social Commerce?

Social commerce is one aspect of selling online.  Although most sales occur on a jewelry store’s website, many sales can also occur through social media.  Social commerce is the ability of a consumer to view, purchase and checkout their item entirely through social media (Facebook, Instagram, and Pinterest).  In fact, the consumer never has to leave the platform or visit your website to complete their purchase.  Everything happens easily and seamlessly.

Social commerce has seen incredible growth since 2003.  According to a recent study by eMarketer, US social commerce sales have grown to $26.77 billion in 2020 and will continue to grow to over $50 billion annually by 2023.  Truly, the sky is the limit!

Even though social media is simple to use, it can be complicated and difficult to succeed.  If you don’t know how to maximize the potential of your jewelry store online, you can easily waste a lot of time and money on marketing efforts that fail.

Here are four tips to help grow your jewelry sales using social media.

1. Invest in social media ads.

Every business should have a social media page.  It’s free and an absolute must in today’s digital-first world.  However, there comes a time when your growth online plateaus and you need to invest further in order to grow.  Investing in paid social media ads is a smart way to generate interest and create consumer demand.

Instagram and Facebook both have excellent ways to market such as video and carousel ads, where you can highlight favorite jewelry pieces, give styling advice and more!  You can run many different campaigns at once and customize your messaging to different types of audiences.  Social media ads can be as general or specific as you want them to be.  It’s the ultimate way to reach your ideal customer.  If you want to catapult your jewelry store’s growth, consider investing in social media advertising.

2. Use the power of hashtags in your content.

Hashtags are how people search and find new companies and pages to follow.  In every post you create, you want to make sure that you have a minimum of 10 to 15 hashtags which highlight what your post is about.  

The more specific you can be with your hashtags, the better.  Local hashtags (although small in search volume) are some of the best converting.  The audience is relevant and tightly focused.

To increase your chances of success, you’ll also want to include any trending or popular hashtags to increase your visibility in the hashtag search results.  It’s important to remember, however, that your hashtags must be accurate.  

It does no good for you to include a “popular” hashtag just to try and gain traffic.  If the person searching isn’t looking for jewelry or engagement rings, then they aren’t a good fit.  You don’t want to alienate an audience who may later become your customer.  As a local jeweler, your reputation is everything!

3. Provide free shipping as an incentive.

As a jeweler who sells online, free shipping should be one of your best selling points.  It’s been proven that many customers will abandon their carts when they get to the checkout and learn that there is an additional fee for shipping.  

Any surprise shipping costs can kill an otherwise very good sale.  A recent study by Statistica found that 73% of respondents said that free shipping made-up their mind to complete their purchase.  It was one of the main deciding factors in buying.

Use the power of free shipping to your advantage.

4. Share user-generated content from your audience.

Your audience is your best salesperson.  User-generated content provides trust and authenticity which no paid advertisement can match.  More and more people are turning to social media first to gauge the trustworthiness of business even before turning to reviews (which can easily be manipulated).  Consumers trust the experience of others, especially their friends, family and anyone else they know.  

User-generated content can be as simple as sharing the images or video of jewelry styles worn by  customers who have tagged you, or curating your favorite posts or stories from your audience.  You can also run contests or special promotions to encourage people to become active and post.

It’s not all about “selling”, user-generated content is about creating a relationship with your audience so they know, like and trust you.  It’s how you can become part of the community and make your jewelry store outshine the competition!

There’s no doubt about it, social media is the future of selling jewelry online.  The sooner you take advantage of the tremendous opportunity that social media provides, the more growth you can expect in your jewelry business.  

With the right partner to help you on social media and guide your digital marketing, you greatly improve your chances of success.  When you’re ready, we’re here to help you succeed.

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