RECORDING FROM OWUP’S PRESENTATION AT OUR 2022 JEWELRY ECOMMERCE CONFERENCE.
One of the main ways potential Customers discover content and shop online is through search engines.
We will cover topics on how to rank higher which can lead to an increase in traffic and conversions. Our research has found that organic traffic drives the highest conversions of many marketing methods used.
Next, we will dig into the weeds a bit on how SEO actually works. This will cover three core pillars of SEO: Links, Content, and Structure.
Finally, a few techniques to help you on your SEO endeavors: Keyword Research, Content Marketing, Link Building, On-page optimization, and site structure as well as site speed.
About Jacob: Hello, I’m Jacob Jackson and from a tiny town in small-town Mississippi called Aberdeen. I spent 6 years in the USAF working with all forms of Technology and Security of those services. Towards the end of my career, I leveraged a program to work-study in Web Design as well as SEO. I have now been working in the Digital Marketing space for 2 years with OWUP and consider myself somewhat of an expert in SEO and WordPress Web Development.