There are three major map apps: Google Maps, Waze, and Apple Maps.
Google Maps is 72% of all maps usage, and Waze and Apple Maps combined are 23%.
Google Maps has 4-6x as many users as Apple Maps in the United States. Waze, which is owned by Google, is the next most popular mapping app. Apple Maps, available exclusively on iPhones and iOS devices, is the third most popular maps app.
Never heard of Waze? It’s a very popular app that’s extremely useful for skipping traffic. Where Google Maps pulls data from partner sources, Waze pulls information from other Waze users in real-time to allow you to best
Google Maps is the third most used app. What beats it? YouTube and Facebook (and increasingly TikTok). All three apps are used by more people per day than traditional media, 482 minutes per day compared to 318 minutes per day. If your business is not regularly updating and advertising on mobile apps, you are missing the largest percentage of your audience.
WAYS TO OPTIMIZE YOUR STORE LISTING IN MAP APPS
This covers most organic usage for the map apps. In the future we will look at advertising opportunities these platforms offer!
FREQUENTLY ASKED QUESTIONS
How often should I update my maps listing? Once a month is more than enough. Respond to questions and reviews as they come in, but if you are reviewing your listing quarterly and updating with new offers monthly, that’s plenty for success.
Does Google Maps have any impact on my website rankings? No, Google has been pretty explicit several times over the years that Google Maps has no direct impact on your website rankings. But more visitors finding you and coming to your site shows Google your business is more ‘valuable’ as a search result, and that does influence rankings.
Does embedding Google Maps on my website help rankings? No and yes. This ties into something many call “GEO Landing Pages”. In short, they used to work, but in 2018 Google officially said they have no impact on your website rankings at all, partly due in response to many businesses abusing maps by creating dozens of location pages. Embedding Google Maps on your website is helpful for visitors on your site, but has no direct impact on your SEO or organic rankings. (But reviews, updates, NAP info, all of that does, both directly and indirectly!)
Google Maps has call tracking, should I turn that on? Absolutely. It’s helpful to track how many calls your listing generated, how many were answered or missed, and do follow up on the phone numbers later on.
Does Punchmark manage listings for their clients? Glad you asked! By default, we do not manage or set up any of your map listings. However, we absolutely can manage your listings and update them with your latest offers on a monthly or quarterly basis as part of one of our marketing service packages. Let’s talk!
Helpful Links to Map Apps
Google Business Profile – https://www.google.com/business/
Apple Maps Profile – https://register.apple.com/placesonmaps/?redirected=true
Waze Profile – https://www.waze.com/apps
Google provides some additional recommendations in their documentation. https://support.google.com/business/answer/7091?hl=en#zippy=