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How To Boost Your Mother’s Day Online Sales In 2022

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According to a recent study by the National Retail Federation, 83% of Americans planned to celebrate Mother’s Day, with spending totaling over 28 billion dollars for the occasion.

This number has doubled over the past 10 years. The average amount spent now being $220.48 per person, with shoppers looking to find a gift that’s not only unique, but one which will always be remembered.  Jewelry checks all the boxes when it comes to the perfect gift, making this holiday the ideal opportunity for jewelry store owners. 

Here are five tips to help grow your jewelry sales for Mother’s Day.

1. Use a multi-channel marketing strategy.

To be most effective, you’ll want to take advantage of every digital marketing channel available.  This includes both organic and paid media.  You’ll want to promote Mother’s Day on your social media channels including Facebook, Instagram, Pinterest, Tik Tok, and others.  You’ll also want to consider running paid social media advertising to target your audience and ensure everyone who follows you sees your posts.  

Social media is one of the most powerful ways to be seen, but it can only go so far.  However, when you combine social media with PPC (pay-per-click advertising) and retargeted banners, you can be seen everywhere online!  Each time being another opportunity to reinforce the extraordinary value you bring and the beautiful jewelry styles you offer.

2. Run special Mother’s Day deals.

Before every holiday, customers have been trained to expect offers and special deals.  Mother’s Day is no exception.  One of the most popular marketing tactics is to use promotion codes.  Promo codes can be a percentage-based discount, a certain dollar amount off, free shipping, or even a free gift such as matching earrings or a necklace.  

Promo codes are one of the best ways to bring in new customers and build your reputation as the number one place to buy fine jewelry gifts for Mother’s Day or any occasion.  Consumers love it when they get a great deal! 

3. Create a custom Mother’s Day email campaign.

You should start building your email list if you don’t have one already.  You’ll want to plan your content early to ensure that you’re ready months ahead of time.  Mother’s Day is an opportunity you don’t want to miss.

Personalized email content to different segments of your audience such as sons, daughters, and even husbands of new mothers, can increase your jewelry transaction amounts to many times higher than normal.  The more customized you can make your email marketing message, the more effective you’ll be.  

Email marketing has been with us since the beginning of digital marketing and remains the most popular and effective way to easily reach your customers and bring in new sales.  

4. Promote free shipping on your site.

Because of Amazon, customers have come to expect free shipping when they order.  Charging for shipping is the number one reason why most people abandon their shopping carts.  To compete effectively, you’ll need to build this into your digital marketing strategy and promote it within all your marketing.  Free shipping is always welcomed by customers and a great incentive.

5. Use Mother’s Day hashtags on your social media.

One if the easiest ways to gain additional exposure for Mother’s Day is to use custom hashtags on all of your social media channels.  Hashtags such as #Mom, #MothersDay, #CelebrateMom, #NewMom, and more can directly impact the social media algorithms which help your posts gain traction and go viral.  

Ask your followers to share their favorite stories about their mom or other maternal-figure in their life.  People love to remember all the times Mom has been there for them over the years and share their memories with others.

Hashtags help keep your jewelry store top-of-mind with consumers.  When they start looking for graduation gift ideas, they’ll remember you.   

Start with these five tips and take advantage of the tremendous opportunity that Mother’s Day provides.   By leveraging your digital strategy you can not only reach Mom’s but also, wives, grandmothers, step-moms and others.  Mother’s Day is much larger than you think!

Try several different techniques and see which ones work for you.  Measure your results and see the impact.  You’ll need to plan early to attract new customers, but will also want to focus on retaining existing ones.  Your past customers are more likely to buy from you than someone who is new.

With the right mindset and action plan, you can make Mother’s Day one of the biggest grossing holidays of the year.  Don’t hesitate to contact us to learn more about how you can build an effective digital marketing strategy for Mother’s Day and everyday.

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