One of the biggest mistakes you can make in digital marketing is thinking that results will come quickly.
As someone who runs a web agency, its sometimes difficult to listen to a new client’s goals and ideas and then have to explain to them its going to take 6 months to a year to get the kind of results they want.
Many business owners don’t want to hear that. But unfortunately, thats just how marketing works. And the companies that understand that are always my best clients.
The very nature of marketing is a long-term process – especially for jewelry consumers, who have a long buying cycle.
It takes patience. It takes time to figure out what kind of marketing strategies work for your brand. It takes time building your marketing lists. I can go on and on.
When evaluating your marketing, make sure to give yourself a realistic timeframe and realistic goals. You’re bound to face disappointment otherwise.