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How to Have More Fun With Jewelry Marketing

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Many jewelry brands take jewelry so seriously that they forget the reason why people buy jewelry in the first place: no one needs jewelry, but shopping for and gifting jewelry is fun and memorable.

RECORDING FROM LARYSSA WIRSTIUK’S PRESENTATION AT OUR 2022 JEWELRY ECOMMERCE CONFERENCE.

57% of consumers want brand messaging that makes them laugh and entertains them, according to a recent report from Attest. In our current climate, who can blame them?

Many jewelry brands take jewelry so seriously that they forget the reason why people buy jewelry in the first place: no one needs jewelry, but shopping for and gifting jewelry is fun and memorable.

So how can you start having more fun with your jewelry marketing, not only for your customers’ sake but also for your own sake?

In this presentation, I’ll share tips for making jewelry marketing more entertaining and engaging – all in a way that can be adapted to fit your individual brand messaging.

About Laryssa: Laryssa Wirstiuk is the founder of Joy Joya, a digital marketing agency for jewelry brands. She’s also the host of the Joy Joya Jewelry Marketing Podcast and the author of “Jewelry Marketing Joy: An Approachable Introduction to Jewelry Brands”. Learn more by visiting joyjoya.com.

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