If you’re looking to grow your jewelry store online, marketing on Facebook is definitely something you’ll want to look into. Considering that Facebook is where jewelry buyers tend to hang out, it makes sense to tailor your ads to attract their attention and get them to click.
How exactly do you do it? GemFind is here with everything you need to know in order to target jewelry buyers on Facebook.
Develop a strategy for Facebook jewelry ads marketing by creating an event
It’s easy for your page to get lost in a sea of posts and notifications, but interestingly, events are front and center. Not only do they appear at the top of a user’s feed but they also usually show up in notifications too, giving you plenty of avenues to grab attention and shift the focus to your jewelry and your online store.
Using Facebook’s event scheduler, you can create an event listing and then add images to help encourage interaction and engagement. No matter whether you’re doing an in-person showcase at your store and want to encourage more foot traffic, or you’re doing a virtual presentation of the latest pieces on Facebook live, you want to create the sensation that your event is not one to be missed.
Cultivate interactions with your page followers and fans
Although your Facebook jewelry store page should be focused on your business, you can (and should) add a personal touch to it and help cultivate the impression that your business is welcoming, friendly, helpful and unique. Give your followers a sneak peek of new products or start creating your “gift ideas” a month or two in advance to get them thinking about upcoming holiday seasons.
Don’t forget to also tag the jewelry artisans or brands in your post, helping to further increase your reach and engagement! And last but not least, interact with people when they comment or ask questions! The last thing you want is for your Facebook jewelry store page to seem like a ghost town!
Add video to your jewelry marketing strategy
Video is one of the hottest marketing tools and according to our own research and findings, it’s incredibly effective for online jewelry stores for several reasons:
People pay much more attention to video than static images or even text
Engagement on Facebook video is higher than engagement on posts
Many shoppers, especially mobile users find video shopping more attractive than scrolling through countless product images
So if you’re not using video to promote your online jewelry store, you’re missing out! High quality video of your products is a great way to generate excitement and sales!
Target the right audience for Facebook jewelry ads
One of the biggest things that sets Facebook advertising for jewelry stores apart from other advertising channels is their ability to pull from a VERY large pool of users to let you target your jewelry marketing ads to precisely the right group.
Just adding “jewelry” as their interest is not enough. Are they shopping for bridal jewelry? Wedding rings? customizable jewelry designs? You can tailor your ad precisely to the exact type of customer you want to reach, making your return on investment much higher than through other types of advertising.
Set your Facebook pixel for jewelry ads
Don’t forget that by placing Facebook’s pixel on your own jewelry store website, you can greatly broaden the insights you get with regard to the actions people are taking on your jewelry store website.
For example, based on the pages they visit, you can target eye-catching advertisements announcing new products released under that brand, or other items on sale that relate to what they looked at. Who knew that one simple pixel could do so much?
Get help from a marketing company that’s entirely focused on jewelry store success
Of course, this is just scratching the surface with what’s possible. With GemFind’s powerful marketing strategies, brilliant digital marketing team, and cutting-edge technology on your side, you can take your jewelry store to the next level: attracting your ideal clients almost effortlessly while always staying one step ahead of the competition.
Through our comprehensive apps and our dedicated approach to putting YOU first, you’ll see a remarkable difference in less time than you think! Contact us today to learn more!
Specialty: Jewelry Websites, Digital Marketing, and Apps
Alex Fetanat is the Founder and CEO of the GemFind Network, the jewelry industry’s premier digital marketing company. GemFind connects the jewelry industry to their customers. GemFind.com is the jewelry industry’s one-stop destination for all B2B online marketing solutions, including Website Development and Execution, Online Advertising and Marketing, and Virtual jewelry and diamond inventory from hundreds of designers/manufacturers and diamond suppliers. Visit our site to learn more about our cutting edge tools and solutions.
With 3.81 billion people active on social media, it’s a prime way to market and attract new jewelry consumers. As online purchases have grown year over year, social media has become increasingly more important to growing a jewelry business. Social commerce should be a major part of your digital marketing plan.