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The Benefits Of Ranking #1 On Google For Your Jewelry Business

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With over 63,000 searches a second and 5.6 billion searches a day on Google, there is no better advertising for your jewelry business than to rank number one within the search results for your own local area.

Benefits Of Ranking On Page One

There are many reasons why Google should be a priority and an integral part of your digital marketing strategy.  Here are some of the benefits of ranking on page one for your jewelry business.

  • Being on page one increases the number of visitors to your site and makes your jewelry brand recognizable in your own local marketplace.  It also increases the likelihood that social media users will visit your site.
  • High search engine rankings denote your authority to your customers.  It’s proof that your business is solid and trustworthy.  Google promotes and continues to reward businesses that serve their customers well and favors websites that provide an ideal shopping experience.
  • Once you’re on page one, you’re likely to stay there for a very long time.  Google tends to keep search results stable until a better result is found.  A well-designed and informative website can help you rank on page one with the help of an SEO specialist.  This increases your conversion rates by attracting more traffic which provides additional ranking signals to Google.  It’s a snowball effect.  Those sites who rank well continue to rank well until someone else is able to topple them from their position.
  • When you rank on page one, you tend to attract a wider variety of customers at different times. Some customers who may find your site include: stay-at-home parents, shift workers, people who work from home, as well as those people who specifically went to Google with a purchase in mind.  Having a well-ranked website attracts both browsers and buyers at different stages of the purchase process.
  • A high rank within Google almost always ensures strong future growth.  It’s advertising you don’t have to pay for and is the best and most trusted way to be seen online.

What Is SEO?

SEO simply stands for search engine optimization.  It’s the process of how and what you do to rank higher in Google.  SEO is also referred to as “organic traffic” because it’s earned and it comes naturally as a result of your jewelry website serving the best experience for your customers.  The most successful jewelry retailers make ranking in Google a priority.

How Does SEO Work?

Search engine crawlers (or bots) are constantly crawling the Internet looking for high-quality content.  They do this by following internal links on your website as well as external links to and from other sites.  Google examines the content on each of your pages (including titles, text, images, social activity, comments, etc.) and uses this to create an index.  It then takes this index and compares it with all the other indexes from other sites and chooses which one is best to answer a person’s search query.  This is a very basic explanation but it’s much more complex than this!

What Factors Into SEO Rankings?

Many factors affect Google’s rankings and they’ll never tell you the full recipe.  All experts agree that content is king and the biggest component.  Having high quality, authoritative content serves visitors well and encourages sharing and linking.  Increasing the number of links you have also helps your jewelry website carry more weight and makes you show up in Google more often.  It’s a spiral effect.

There are hundreds of additional ranking factors which affect Google, but content and backlinks are the main components  It’s all about having an informative website and building trust and that’s what Google looks for.  Other ranking factors can also be fine-tune and adjusted if you know how.

Smart Age Solutions is the only agency specific to the jewelry industry who is specialized in SEO and has many years of experience optimizing client websites to make them more attractive to search engines.

Get in touch with one of our SEO experts today to discuss how we can optimize your website with a custom SEO plan.  We can’t wait to hear from you!

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