Benefits Of Ranking On Page One
There are many reasons why Google should be a priority and an integral part of your digital marketing strategy. Here are some of the benefits of ranking on page one for your jewelry business.
What Is SEO?
SEO simply stands for search engine optimization. It’s the process of how and what you do to rank higher in Google. SEO is also referred to as “organic traffic” because it’s earned and it comes naturally as a result of your jewelry website serving the best experience for your customers. The most successful jewelry retailers make ranking in Google a priority.
How Does SEO Work?
Search engine crawlers (or bots) are constantly crawling the Internet looking for high-quality content. They do this by following internal links on your website as well as external links to and from other sites. Google examines the content on each of your pages (including titles, text, images, social activity, comments, etc.) and uses this to create an index. It then takes this index and compares it with all the other indexes from other sites and chooses which one is best to answer a person’s search query. This is a very basic explanation but it’s much more complex than this!
What Factors Into SEO Rankings?
Many factors affect Google’s rankings and they’ll never tell you the full recipe. All experts agree that content is king and the biggest component. Having high quality, authoritative content serves visitors well and encourages sharing and linking. Increasing the number of links you have also helps your jewelry website carry more weight and makes you show up in Google more often. It’s a spiral effect.
There are hundreds of additional ranking factors which affect Google, but content and backlinks are the main components It’s all about having an informative website and building trust and that’s what Google looks for. Other ranking factors can also be fine-tune and adjusted if you know how.
Smart Age Solutions is the only agency specific to the jewelry industry who is specialized in SEO and has many years of experience optimizing client websites to make them more attractive to search engines.
Get in touch with one of our SEO experts today to discuss how we can optimize your website with a custom SEO plan. We can’t wait to hear from you!