What website platform should your jewelry store choose for their ecommerce? Shopify? Wordpress? Magento? Something else?
In the third video in our Jewelry Ecommerce Course, we'll take a look at your best options.
Note: CLICK HERE to watch all the videos from this jewelry ecommerce course!
In this video, we’ll take an in-depth look at the primary website platforms that jewelers should consider.
Specialty: Website Development & Digital Marketing
Mike Hauben is the editor of JewelryEcomm.com and the Creative Director for the Centurion Jewelry Show. He holds over twenty digital certifications (Google, Yoast, Hubspot) and manages his web agency, Hauben Media, out of Long Island. He received an Award Of Excellence from MMA Business Magazine and has spoke at a number of conferences around the country.
In his personal life, Mike is a father, retired fighter, and dog lover. Always available for a coffee or beer!
As we wind down summer and head into the fall, now is the perfect time to be proactive in your jewelry business and plan for winter. From October to November (also known as Q4), this period is the longest and largest buying periods for consumers and often makes or breaks a jewelry business. What you do today will have an immediate impact on how your jewelry sales perform tomorrow. You need to start planning now if you want to end with a profitable 2021. It’s early enough and still not too late.
The best way to start growing your Facebook page and increasing the quality of your followers is by using Facebook Custom Audiences and Facebook Lookalike Audiences. Both these tools open up unique opportunities for ads.
There’s more to succeeding online than simply putting up a website. You have to understand how your customers interact with your site and what makes them take action. If you want to convert more visitors into sales, you need to fully understand UI and UX design principles.