Think about the last time you bought something. Where was the first place you went? For most people their purchase starts online, even before setting foot into a physical store. It was true five years ago and it’s even more true today.
This applies to both bridal and fashion jewelry purchases. While people do search online for fashion styles or gifts for loved ones, the bridal buyer is much more active and ready to buy. Before someone proposes they need an engagement ring, and your website is the perfect place to start!
Today, your website is often the first impression people have about your jewelry business. Make sure it counts. A recent statistic states that 88% of online consumers are less likely to return to a site after a bad experience. Don’t let that happen to you. Here are five tips to optimize your jewelry website for maximum sales.
Design is important, but it’s even more important that your site is functional and actually converts. When you build your website on a solid, efficient platform, you don’t have to worry about things breaking. Then, apply the right branding with an optimal design to build additional consumer confidence and trust.
People trust other customers, more than they trust you. By including social proof such as jewelry reviews and customer testimonials on your website, you provide a powerful reason to believe what you say. Customers will choose to do business with your jewelry store over your competitors.
It’s been said that up to 89% of people won’t even take action until they read reviews.
After each purchase, encourage your customers to leave feedback. It can be either about a particular jewelry style or a general review about your jewelry store’s wonderful experience or outstanding service.
Encourage a frictionless transaction. Include every payment option possible, including the four main credit card companies: Visa, Mastercard, Discover and American Express. You also want to make sure you include new platforms such as: Apple Pay, Google Pay, Paypal, Stripe, or Amazon Pay. Your goal is to make your customer’s life easier. Make it easy for them to say yes to that gold necklace, silver bracelet or new pair of diamond stud earrings!
People use their phones more than their desktop computers. Your jewelry website needs to look good on mobile. It’s not a choice anymore, it’s a must. If someone can’t access your site on their phone, they won’t give you a second chance. You’ll just lose the sale to your competitor.
A slow website costs you money. A recent survey found that 47% of all online shoppers want your website to load in under two seconds. If it takes longer than this, most people leave and go elsewhere. In today’s culture of instant gratification, attention is fragile. Make your website blazing fast to ensure a quick sale.
This list is not exhaustive, but it’s a great place to start. Focus on these five key areas and and you’ve got a great foundation for success…then grow from there.
The right marketing partner can show you dozens of ways to improve your conversions and make more sales. A little bit of optimization applied to just two or three areas of your website, can help your jewelry business grow exponentially.