Recorded replay from Brian Lazar's presentation at the 2021 Jewelry Ecomm Conference. Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content.
Jewelry Ecomm 2021 Conference session replay:
“The Importance of Good Content for Digital Marketing & Advertising”
Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content. It will also help identify pathways to acquire quality content and how you can use it to elevate your digital marketing strategy.
About IGS: IGS Creative helps companies in the luxury goods industry develop and implement their branding strategies, employing innovative and successful marketing approaches.
With extensive experience in this industry, we deliver fresh ideas and proven practices, and we pride ourselves on staying one step ahead of the trends. We have built a reputation for delivering high-quality services at competitive prices.
The most successful jewelers plan ahead. On social media, they know exactly what they’re going to post online and which styles they’ll promote. A social media content calendar is a must-have for any serious digital marketer. Without a calendar of upcoming posts, you’re simply flying blind.
As a jewelry store owner, you simply don’t have time to join every social media platform to promote your jewelry store or sell jewelry online. There are just too many of them and not all of them cater to the type of audience you want to attract.
With independent jewelers and small business owners currently capturing a remarkable 88% of the market share, there’s a blue ocean of sales opportunities for those jewelers who are ready to step up their service to meet the needs of busy affluent clients in our changing market.