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The Importance of Good Content for Digital Marketing & Advertising

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Recorded replay from Brian Lazar's presentation at the 2021 Jewelry Ecomm Conference. Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content.

Jewelry Ecomm 2021 Conference session replay:

“The Importance of Good Content for Digital Marketing & Advertising”

Brian Lazar, IGS

Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content. It will also help identify pathways to acquire quality content and how you can use it to elevate your digital marketing strategy.

About IGS: IGS Creative helps companies in the luxury goods industry develop and implement their branding strategies, employing innovative and successful marketing approaches.

With extensive experience in this industry, we deliver fresh ideas and proven practices, and we pride ourselves on staying one step ahead of the trends. We have built a reputation for delivering high-quality services at competitive prices.

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