First, Asaf will review simple to use technology to help jewelers quickly and efficiently close more sales. Easily compete against on-line, big box stores and local competition to show a specific diamond’s brilliancy score. Insurance discounts to close the gap when customers negotiate, and quick links to share a diamond’s 360 degree view. FREE Turn key solutions to help increase foot traffic.
Mike Hauben – editor of JewelryEcomm.com – will then break down foundational digital marketing strategies to help increase diamond sales. Specifically, Mike will take a look at social media, SEO, Google Ads, and email marketing, and explain how each of these marketing tools play off each other for success.