Recorded replay from Jackie Slone's presentation at the 2021 Jewelry Ecomm Conference. Watch so that you can see how utilizing social media the right way will increase foot traffic, increase revenue, and provide a personal way for you to keep in touch with your clients!
Jewelry Ecomm 2021 Conference session replay:
“Hyping It Up: Winning Social Media Strategies That Drive Business”
Jackie Slone, Socially Studios
Things have inherently changed within the past year. Jewelers were forced to find ways to stay relevant and engaged with their clients.
E-commerce has been around for some time but until recently, independent jewelry stores were still utilizing their websites to educate their clients. Shopping carts were not enabled, the stock was not up to date with what stores had available, and vendors were shut down.
This is where social media comes into play! Personally, I sold around 400k in product just by posting on Facebook. Watch so that you can see how utilizing social media the right way will increase foot traffic, increase revenue, and provide a personal way for you to keep in touch with your clients!
The best way to start growing your Facebook page and increasing the quality of your followers is by using Facebook Custom Audiences and Facebook Lookalike Audiences. Both these tools open up unique opportunities for ads.
There are many reasons why you would want to start on shop on Facebook. With over 600 million Facebook shops, they’re a proven way to grow your jewelry business. According to recent statistics, 40% of people use social media when shopping online and the average time spent per day on Facebook is 14 minutes a person, and even exceeds time spent on Google.