Jewelry Ecomm 2021 Conference session replay:
Shane O’Neil, Fruchtman
For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves… but what about how this technology should be changing the jewelry salesperson.
Marketing, specifically digital marketing, is very sophisticated and unless you have in-house people who are well trained even certified in things like paid search, SEO, Facebook advertising, etc, you should leave those efforts to professionals.
However, any agency you work with should or will need various assets to help them do their job more effectively. We’ll look at how taking a fresh approach to hiring staff and identifying their intangible traits that can help create more curated content and manage online assets such as the store website and product photography.
About Shane: Shane is Vice President and oversees Fruchtman Marketing’s creative and digital initiatives. With over 25 years of agency experience, he has set himself apart from other social and digital marketing experts by providing solid strategy and insight on proper methods for successfully building an online presence. He is a popular speaker on digital marketing and is a contributing writer to a number of industry publications.
Fruchtman Marketing is a full-service marketing agency that specializes in the jewelry industry and works with many of the country’s finest jewelry retailers, manufacturers, designers and trade groups. They have presented seminars at the most prominent tradeshows and are contributors to the top industry publications.