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The Marketing Mix: Tailored Strategies for Independent Retailer Jewelers

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Recorded replay from Gus Garcia's presentation at the 2021 Jewelry Ecomm Conference. Join Gus for an in-depth, thought provoking look at how you can analyze all facets of advertising from both ends of the spectrum, and tailor a marketing strategy that compliments both your business and your customers through the implementation of a true, robust marketing mix.

Jewelry Ecomm 2021 Conference session replay:

“The Marketing Mix: Tailored Strategies for Independent Retailer Jewelers”

Gus Garcia, Bottom Line Marketing

www.bottomlineblack.com

Click here to download the slides for this presentation

In advertising, digital and traditional media have become a binary relationship that often get misinterpreted at first glance. Too often a time we find ourselves caught in a battle between the two, justifying one versus the other.

We struggle with juggling polarized differences in most areas of life – it’s nothing new. The winners, however, are the ones who see the bigger picture; and with that comes seeing the connectivity of it all.

Join Gus for an in-depth, thought provoking look at how you can analyze all facets of advertising from both ends of the spectrum, and tailor a marketing strategy that compliments both your business and your customers through the implementation of a true, robust marketing mix.

About Gus: Gus Garcia is the Director of Digital Marketing & Business Development for Bottom Line Marketing; a full-service advertising agency based in South Florida with a specialized focus on independent retail jewelry. Beginning as the Head Media Buyer, Gus was quickly promoted to Director of Media, where he was tasked with developing and managing an in- house digital division as well as overseeing all media operations. He has made a name for himself by developing media strategies that not only rang cash registers but were completely transparent and reportable. He now oversees overall business development and client relations; as well as serves vital roles with numerous organizations within the jewelry industry as well as a leadership role with Jewelers for Children. Gus listens, researches and presents strategies that repeatedly deliver ROI; growing his agency’s digital department and clients’ bottom lines through the roof.

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