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Leveraging Personalization in Jewelry Marketing

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Recorded replay from Laryssa Wirstiuk's presentation at the 2021 Jewelry Ecomm Conference. Thanks to new and emerging technologies like automation, AI, and machine learning, personalization is a hot topic in marketing today. In this presentation, jewelry marketing expert Laryssa Wirstiuk will introduce attendees to the topic of personalization and explain how jewelry brands can best use personalization both for attracting qualified new customers and maintaining long-term relationships with them.

Jewelry Ecomm 2021 Conference session replay:

“Leveraging Personalization in Jewelry Marketing”

Laryssa Wirstiuk, Joy Joya

www.joyjoya.com

Click here to download the slides for this presentation

Thanks to new and emerging technologies like automation, AI, and machine learning, personalization is a hot topic in marketing today. In this presentation, jewelry marketing expert Laryssa Wirstiuk will introduce attendees to the topic of personalization and explain how jewelry brands can best use personalization both for attracting qualified new customers and maintaining long-term relationships with them.

She’ll review both the benefits and drawbacks of using personalization in jewelry marketing and then outline the best practices for implementing personalization, so brands can maintain consumer trust despite widespread concerns about data privacy. Most importantly, she’ll demonstrate how personalization can be scaled for any size jewelry brand on any budget.

About Laryssa: Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s passionate about helping jewelry entrepreneurs and innovators achieve their business goals through marketing. She’s the host of the Joy Joya Jewelry Marketing Podcast and also the author of the book Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand. Joy Joya is a Los Angeles-based digital marketing agency for jewelry brands founded and led by Laryssa Wirstiuk. We help jewelry entrepreneurs grow their businesses, so they can add more beauty and wonder to the world. Our digital marketing support services are comprehensive and varied, and we tailor our solutions on an individual basis, so each client gets a personalized experience, one that’s uniquely suited for their category, stage of growth, goals, and more.

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