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Evergreen and Omnichannel – The Two Most Important Things to Focus on in Digital for 2021

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Recorded replay from Ben Smithee's presentation at the 2021 Jewelry Ecomm Conference. Consumers today expect an omnichannel approach to marketing, advertising, and customer experience. Learn how your business can leverage the full competitive advantages of digital marketing and social media, and prepare your business for successful growth.

Jewelry Ecomm 2021 Conference session replay:

“Evergreen and Omnichannel – The Two Most Important Things to Focus on in Digital for 2021”

Benjamin Smithee, The Smithee Group

www.thesmitheegroup.com

If 2020 taught us anything it is that predictions of the future are futile. That said, we must understand the evolution of marketing and advertising to show us where things are headed and how your business can best prepare. With the opportunities digital marketing, social media, and online advertising present to your business there is an increasing opportunity cost to not be fully invested. Consumers today expect an omnichannel approach to marketing, advertising, and customer experience. They consume media across a variety of sources at a self-service pace and no longer only build trusted relationships with brands in one environment. Is your business ready? Join Ben Smithee, CEO of The Smithee Group, to learn how your business can leverage the full competitive advantages of digital marketing and social media, and prepare your business for successful growth!

About Ben: Ben’s entrepreneurial journey began when he co-founded one of the first Millennial-focused research and strategy firms in 2009. In 2015, Ben launched The Smithee Group, a Digital Growth Agency with a mission to empower entrepreneurs and businesses to dream bigger and achieve multi-generational integrity. Ben has spoken to audiences around the world in over 20 countries, across 6 continents. He’s regarded as a go-to expert in digital marketing, the future of retail, and the Millennial and Gen Z consumer segments.. He is most passionate about the work he does in the community on the Board of Trustees for Big Brothers Big Sisters of NYC where he currently resides with his equally-ambitious wife, Nicole. He has been matched with his Little Brother, Evin, since 2015. Ben also serves on the Board of Directors for the Women’s Jewelry Association, and for Gem Legacy – helping to support the artisan mining communities in Africa.

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