In this two-part presentation, Asaf Herskovitz of GN Diamond and Mike Hauben of JewelryEcomm.com explore intelligent ways to use the web and tech to maximize your diamond sales capabilities.
First, Asaf will review simple to use technology to help jewelers quickly and efficiently close more sales. Easily compete against on-line, big box stores and local competition to show a specific diamond’s brilliancy score. Insurance discounts to close the gap when customers negotiate, and quick links to share a diamond’s 360 degree view. FREE Turn key solutions to help increase foot traffic.
Mike Hauben – editor of JewelryEcomm.com – will then break down foundational digital marketing strategies to help increase diamond sales. Specifically, Mike will take a look at social media, SEO, Google Ads, and email marketing, and explain how each of these marketing tools play off each other for success.