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Conference Videos Are Now Posted!

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We've begun uploading video replays from our 2021. Here is their release schedule.

We’ve begun uploading our 2021 conference video replays. We’ll upload two videos each week over the next few weeks. To access these videos, simply click the 2021 Conference Videos button in the menu. Thanks!

Upcoming Release Schedule:

Week 1 (now available):

What Customers Are Searching For In Lab Grown – Liz Stamm, Virtual Diamond Boutique

SEO Best Practices For Jewelry eCommerce – Faith Zaki, Happy Cog

Week 2:

Social Selling: The missing “Link” to Ecommerce Success – Kathleen Cutler

Leveraging Personalization in Jewelry Marketing – Laryssa Wirstiuk, Joy Joya

Week 3:

How to Increase Your Online Sales in 2021 with a Shopify Website – Alex Fetanat and Anthony Arechiga, GemFind

The Marketing Mix: Tailored Strategies for Independent Retailer Jewelers – Gus Garcia, Bottom Line Marketing

Week 4:

The Digital Marketing and eCommerce Forecast For 2021 – Emmanuel Raheb and Geishy Salazar, Smart Age Solutions

What Leading Jewelers Did Right To Stay Successful During Covid – Lake Giles, Thinkspace

Week 5:

The Evolving Cyber Security Threat To The Jewelry Industry – Dutch Holland-Mertan, HMH Consultants

5 Crucial Customer Experience Changes For Your Business – Jason A’alona, Podium

Week 6:

Free Tools To Enhance Your Website’s User Experience – Anish Desai, Star Gems

The New Jewelry Salesperson – Your Next Hire for the Digital Age – Shane O’Neil, Fruchtman

Week 7:

How to Recession-Proof Your Business with the Best E-Commerce Strategies – Ross Cockerham, Punchmark

How To Promote Your Jewelry on FREE Google Product Listings – Brian Frankel, Ignite Consulting

Week 8:

Leveraging Technology to Advance Your Business – Adam Gerety, Jewelers Mutual

The Importance of Good Content for Digital Marketing & Advertising – Brian Lazar, IGS

Week 9:

Evergreen and Omnichannel – The Two Most Important Things to Focus on in Digital for 2021 – Benjamin Smithee, The Smithee Group

Jewelry Appraisals in a Digital World: Meeting and Exceeding Your Customer’s Expectations – Raphael Boivin, Instappraise

Hyping It Up: Winning Social Media Strategies That Drive Business – Jacqueline Slone, Socially Studios

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