Here are three quick ways you can improve your social media efficiency without any kind of special code or software.
Social media will be a part of almost every serious business’ marketing campaign in 2021. You’ll want to use automation to frequently post new content for your followers, and you’ll need to take professional photos for your jewelry, too.
But you should also use social media to start generating leads. Since Facebook is the behemoth in the room, with 2.7 billion monthly active users, it’s one platform that can generate a lot of leads to your store.
Let’s see a few ways that you can leverage Facebook to generate new leads and sales.
1. Pin a Post at the Top of Your Business Page
If you’re posting often, you’ll find that some of your most lucrative posts are pushed to the bottom of your business’ page. When your page already has some traffic, you’ll want to pin and unpin posts often.
For example, you can create a post about your blowout sale in March and have it pinned to the top of your business page. A lot more leads will be generated when your post isn’t several pages away from the top.
You’ll need to follow a few steps to do this:
Log into your page as the admin or editor.
Go to your page.
Find the post you want to pin.
Navigate to the three dots “…” at the top right of the post.
Select “Pin to Top of Page.”
Your post will now be pinned to the top of your page and help direct traffic to your offers.
2. Start Creating Video Content
Video is engaging and draws people in far more effectively than text. When you create video content, you can generate more buzz and attention than with a picture alone. Facebook offers two avenues to promote your business:
Standard video that you add to your newsfeed.
Facebook Live where you can show off your jewelry live.
You don’t need to focus on yourself in the videos you create, although you can build trust and authority this way. Instead, you’ll want to showcase a particular type of jewelry. For example, you can showcase the year’s leading engagement rings and how to choose the right ring for him or her.
3. Add Value to Groups When You Can
Facebook Groups are extremely popular and attract over a billion people every month. You have expertise in the jewelry world, and someone is asking about the difference between karats and how to polish their jewelry.
Others are asking how to properly size an engagement ring, or which ring they should buy.
If you can find and reply to these posts, you’ll be able to generate a lot of targeted leads to your website. The key most important thing is to avoid spamming. When you can add value without being promotional, do so.
The goal is to educate others and benefit from people trusting your opinion by (hopefully) going to your business’ page.
Facebook’s massive traffic opens up the potential to generate a lot of leads for your business. These three tips are just the start of what you should be doing this year to generate leads to your business.
Specialty: Website Development & Digital Marketing
Mike Hauben is the editor of JewelryEcomm.com and the Creative Director for the Centurion Jewelry Show. He holds over twenty digital certifications (Google, Yoast, Hubspot) and manages his web agency, Hauben Media, out of Long Island. He received an Award Of Excellence from MMA Business Magazine and has spoke at a number of conferences around the country.
In his personal life, Mike is a father, retired fighter, and dog lover. Always available for a coffee or beer!
Recorded replay from Brian Lazar’s presentation at the 2021 Jewelry Ecomm Conference. Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content.
Recorded replay from Jackie Slone’s presentation at the 2021 Jewelry Ecomm Conference. Watch so that you can see how utilizing social media the right way will increase foot traffic, increase revenue, and provide a personal way for you to keep in touch with your clients!