Social media is about being social. Your store should engage with current and potential customers, reply to comments and even start engaging with non-followers. Running profiles on multiple platforms can become a full-time job. Automation can help, to some extent, with posting and building a following.
But you need to be strategic when using these tools to ensure that you’re engaging with your audience.
Before we dive into four tips that can help you with your social media marketing, it’s important to find the right tools. A few of the leading tools used by social media managers are:
There are other scheduling tools, too. The goal is to set them up and stay consistent with your posts.
Tips for Automating Your Social Media Posts
1. Don’t Forget About Engagement
Your followers want to be engaged with. If you’re bombarding their feeds with posts and ignoring their comments and questions, you’ll start to lose your following. Be sure to log into your accounts every day or two to reply to comments, like people’s posts and engage with your audience.
2. Vary Your Posts for Each Platform
It’s easy to fall into the trap of posting about your jewelry and products in every post. A lot of companies do this, and they never gain the traction they deserve on social media. You’ll need to go on each platform and create a schedule of mixed posts.
A few types of posts may be:
Benefits of a stone or metal
Questions and answers
For example, you might post a product video one day and then a video tutorial on how to clean gold necklaces the next. Your next post may be educational and help you gain the trust of your followers and build your brand.
3. Create Content for Different Profiles
Create a rich variety of posts and post for each network. You might be able to reuse your content across some platforms, but remember some platforms are different than others. For example:
Twitter and Instagram use hashtags a lot
LinkedIn is a great option for connecting with businesses, creating how-to content and sharing case studies
Facebook users love stories, quizzes and inspirational content
Make use of Fleets, Stories and the like to connect with your followers on a more intimate level.
4. Analyze and Refine
Every platform has its best posting times and posts that seem to do better than others. It’s important to take a step back, analyze which posts are working and which don’t seem to gain traction with your audience.
When you’re able to do this, you can prune scheduled posts that don’t perform well and start integrating those that do.
Your posts provide insight into your audience and what they want to see you post on your account. Analyze the posts that do well every two weeks or month to see what works and doesn’t with your audience.
Over time, you’ll be able to create content that is shared and commented on frequently. The posts that do well today may also not do well tomorrow, so frequent analysis is ideal.
If you use these tips, you’ll still be able to have a hands-on social media presence while also relieving the burden of posting daily. The upfront time commitment to schedule posts will pay off in the end when you have more time to focus on other areas of your business.
Specialty: Website Development & Digital Marketing
Mike Hauben is the editor of JewelryEcomm.com and the Creative Director for the Centurion Jewelry Show. He holds over twenty digital certifications (Google, Yoast, Hubspot) and manages his web agency, Hauben Media, out of Long Island. He received an Award Of Excellence from MMA Business Magazine and has spoke at a number of conferences around the country.
In his personal life, Mike is a father, retired fighter, and dog lover. Always available for a coffee or beer!
Recorded replay from Brian Lazar’s presentation at the 2021 Jewelry Ecomm Conference. Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content.
Recorded replay from Jackie Slone’s presentation at the 2021 Jewelry Ecomm Conference. Watch so that you can see how utilizing social media the right way will increase foot traffic, increase revenue, and provide a personal way for you to keep in touch with your clients!