If you’re stuck trying to figure out what to post or write about, these ideas can help you break free from your rut and get started.
Your marketing might be impeccable, attracting buyers and visitors to your site. But what happens if a visitor (and there are many of them out there) wants jewelry and has no idea where to start?
Retailers see this a lot during the holidays. Men, for example, go to the jeweler and want to pick out an engagement ring or a pair of earrings. The problem is that most (definitely not all) don’t know where to begin.
Create a database covering jewelry basics, including:
Educate your visitors on things they want to know.
People love gems, especially diamonds. However, most people don’t know about the 4cs or about the quality of diamonds aside from what they’re told. Educate your readers, the ones that know they want a diamond but don’t know where to begin, so that you build trust and help them.
You can write about anything, including:
Normally, I wouldn’t mention harvesting, but the diamond industry is filled with controversy about the way diamonds are sourced. Visitors may want to know about ethical sourcing (something you should add to product descriptions as well).
I know this may sound cliché, but people love lists. A good list can win over consumers and help them make purchasing decisions. When people buy jewelry as a gift, they often go off of the advice of their significant other or loved one who wants a certain pair of earrings or a bracelet – without any specifics.
Creating lists of items works well when consumers have a lot of choices.
A few of many ideas that would work well are:
Since you have new inventory in often, lists can be a great way to showcase new items to consumers.
Stil stuck on creating the right content? That’s okay. The industry is always changing, and people always have new questions to ask. A few of the many ways to generate ideas for content are:
If you want to cut down the time it takes to generate ideas, you can use tools like BuzzSumo or Social Animal. When you’re stuck writing content and the ideas and words aren’t flowing, change your focus to social media. Jewelry is the perfect product for social content.
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