Domain Authority is a score that SEO software company MOZ created to help businesses learn where they make rank on a SERP (search engine results page).
Knowing your score can help give you a rough idea where you stand against your competitors in terms of natural search engine rankings.
So how is Domain Authority (DA) calculated? It’s based on the number of relevant “backlinks” your website has. If you read this blog often, you’ve probably read me write about the importance of backlinks. Measuring the number and quality of your backlinks is how Google learns how reputable your website is.
Google doesn’t use domain authority in their rankings. However, theres a direct correlation between your Domain Authority and your Google Rank because both these stats are heavily based on backlinks.
Google doesn’t reference Moz’s Domain Authority metric when calculating your google rank. Instead, you can use your Domain Authority rank to get a quick view of how your SEO is doing in comparison to your competitors.
It varies by industry. Domain authority scores range from one to 100, but all industries are different. The best judge to see how you’re doing is to simply check your DA score and then compare it to the DA scores of your competitors.
Moz has a comprehensive free domain SEO analysis tool. It showcases top pages by links, discovered and lost links, top linking domains, and keywords by estimated clicks.
You can also download the MozBar, which is a free toolbar that sits at the top of your browser that will analyze the DA of any site you’re visiting. Download it here: https://moz.com/products/pro/seo-toolbar
Raising your DA is a long-term process, but there are several ways to do it.
It starts with a link audit. You can use a tool like Ubersuggest or Ahrefs to generate a link profile for your website. These tools will give you insight into your domain score, the current number of backlinks, and referring domains.
The primary goal of SEO is to generate backlinks to your website. You need other websites to put a link from their website to your website.
This naturally happens over time as more people share and link to your content. Therefore, the first step in raising your DA score is to keep producing great content that people want to share.
Second, you can collaborate with businesses and plan to swap links. Simply Post links to each other from your websites will increase SEO rankings for both of you.
Guest posting on other sites can also be a way to increase your number of backlinks.
Your Domain Authority score is an indicator of how your overall SEO is doing, largely impacted by the number of backlinks pointing to your site. Improving your backlink profile will show a healthy improvement in your DA score and therefore an increase in your site’s visibility on search engines.