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Social Media Marketing Checklist – Daily, Weekly, Monthly

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Buffer's social media manager's checklist can help jewelers intelligently stay on task with their social goals.

Kevan Lee, VP of Marketing at Buffer wrote a fantastic article outlining daily, weekly, and monthly tasks that social media managers should focus on. I thought this was incredibly useful for jewelers and jewelry brands alike.

“I’m happy to share with you all of the tasks I have on my checklist at Buffer and also the ones that social media managers around the web have on their daily, weekly, monthly checklists” Kevan explains.

For the full article, visit HERE. I highly recommend it! Each task is broken down in full detail there.

Here’s a quick look:

Daily

  • Reply to everyone
  • Check your mentions
  • Monitor social media for keywords and phrases
  • Schedule your updates for the next day
  • Check out other social media profiles
  • Curate content to share
  • Advocacy: Make it easy for your team to share
  • Engage with MVPs
  • Follow back those who follow you
  • Connect with one new person

Weekly

  • Check your stats
  • Engage with influencers
  • Engage with partners
  • Weekly goals check-in
  • Hold a strategy session
  • Attend events—chats, hangouts, etc.
  • Update your social media ads

Monthly

  • Perform a social media audit
  • Goal-setting
  • Come up with new experiments
  • Plan ahead for the next month or more

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