How often should jewelers and jewelry brands should be posting on social media? After all, you want to make sure you're posting frequently enough to spread your brand message and promote your products, but don't want to annoy your audience and feel spammy. Here's the answer.
One of the most frequent questions I get asked is how often jewelers and jewelry brands should be posting on social media.
After all, you want to make sure you’re posting frequently enough to spread your brand message and promote your products, but don’t want to annoy your audience and feel spammy.
As marketing guru Neil Patel says, “If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.
So what’s best practice? We’ll tell you here.
Luckily, several studies have been done by some very smart companies. We reviewed data from over 20 leading social media experts and websites and compiled the most-suggested results here – plus, my own insights.
The Core Rule: Good Content
Remember – sharing nonsense or posting blurry photos to your social media pages just for the sake of posting will do you no good. Post as frequently as recommended with quality imagery and articles.
How Often Should I Post?
Here’s an awesome picture from Buffer that sums it up.
How Often to Post onFacebook
2x per day is the level before likes & comments begin to decrease dramatically.
Most experts say that posting once per day on Facebook is optimal, or sometimes twice per day if you have enough great content to share that often.
Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.
When a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. The drop-off continues as more posts are made in the day.
It’s important to note that not a single study recommended posting to Facebook more than twice per day.
How Often to Post on Instagram
As with the Facebook stats, experts widely agreed on Instagram posting frequency – deciding that it’s smart to post to Instagram at least once per day, and no more than 3 times per day.
It’s worth noting that many experts also agree that you can post more frequently than you could on Facebook without seeing much post engagement decrease, as long as you keep the posts relevant and high-quality.
How Often to Post on Pinterest
Pinterest is an interesting one. Many experts recommend posting up to 10 times a day on this platform! The recommended minimum is 3 Pins per day, with a maximum of 30 Pins per day.
Pinterest remains a high volume, high quality sharing platform. Go crazy.
This Is Why Social Media Is A J-O-B.
Posting twice a day to each platform is a lot of work.
This is why many jewelers decide to work with a digital agency that specializes in this.
A digital marketing team can help you plan an intelligent posting schedule and can help create the articles, photos, and videos needed to really impress your followers.
If you prefer doing it yourself, I recommend at least subscribing to a social media posting tool like Buffer or Hootsuite (I personally use Hootsuite). These tools can help you post at the best possible times, schedule automatic reposting, and enable you to post to all your platforms from one dashboard.
Specialty: Website Development & Digital Marketing
Mike Hauben is the editor of JewelryEcomm.com and the Creative Director for the Centurion Jewelry Show. He holds over twenty digital certifications (Google, Yoast, Hubspot) and manages his web agency, Hauben Media, out of Long Island. He received an Award Of Excellence from MMA Business Magazine and has spoke at a number of conferences around the country.
In his personal life, Mike is a father, retired fighter, and dog lover. Always available for a coffee or beer!
Even before the coronavirus pandemic shook our daily lives, Pinterest was already on their way to dominating social commerce. Even though it has fewer users than other social platforms, it is a powerful tool for selling products online.