How to Increase Conversions by Building Better Product Pages
By Ron Dod, Visiture
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Product pages are where customers usually decide if they will purchase an item or abandon a site. Therefore, stellar product listings are essential for increasing conversions.
Unfortunately, many sellers find themselves more concerned with removing friction from the checkout experience, ensuring site navigation is intuitive and other UX fundamentals.
While these are all noble endeavors, neglecting product pages is a massive eCommerce error.
When retailers do pay attention to such listings, they tend to miss the forest for the trees, failing to realize that the goal is to persuade a shopper into making a purchase.
There are a variety of persuasion techniques that retailers can employ to enhance their product page performance metrics and optimize conversion rates.
Retailers seeking knowledge on how to optimize product pages, look no further. Here are six strategies for building better listings that generate increased sales.