New JewelryEcomm Report: 52% of Consumers Click for Engagement Rings
By Mike Hauben
JewelryEcomm.com has a new, exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds on line.
The report is based on clicks recorded from some 300 jewelry store web sites nationwide. This initial monthly report covers the month of June 2019.
Looking at the Jewelry Category, Engagement Rings were by far and away the biggest product, with 40.3% of all clicks for Semi-Mount Engagement Rings and an additional 12% for complete Engagement Rings (sold with the center stone).
After Engagement Rings, the next largest category at 12.8% was Rings. This was followed by relatively close click percentages for Earrings at 8.6%; Pendants at 7.5%; Necklaces at 7.4%; and Bracelets at 5.1%. Watches, Charms and Estate Jewelry were all under 5% of the click totals, according to the data, provided courtesy of GemFind.
1 to 1.25 Carats Leads in Loose
Loose diamond clicks showed a strong preference for diamonds between 1 and 1.25 Carats, with 22.3% of all clicks for diamonds in that size range.
13.5% of all clicks were for loose diamonds in the 0.76 to 1.00 Carat range, representing the second biggest category. 10.8% of the clicks reported were for loose diamonds larger than 3.01 carats in weight, which was a noteworthy result. 10.2% were for diamonds in the 0.51 to 0.75 carat weight range. Stones in the 1.51 to 1.75 carat weight range garnered 9.5% of all clicks. This was followed by more carat-plus stones with 7.4% for diamonds 2.01 to 2.25 carats; 7.3% for stones in the 1.26 to 1.50 carat range; 7% even for diamonds in the 0.26-0.50 carat range; and 4.1% for stones 1.76-2.00 carats in weight.
Diamond clicks for stones 2.51-3.00, 0.00-0.25 and 2.26-2.50 carats all came in an under 4% of all clicks.