3 Common Social Media Blindspots
By Emmanuel Raheb, Smart Age Solutions
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Are you taking advantage of all the ways social media can grow your jewelry business? With an industry as visually driven as ours, not having a good presence on Facebook and Instagram is like leaving money on the table. There could be a pool of customers in your area who are more interested in your competitor or are unaware that your business even exists. There are three common social media blindspots that can weaken your marketing strategy. By avoiding these blindspots, you can bring value to your customers with more engaging content while also gaining more popularity online.
- There is value in boosting social media posts.
With the amount of businesses competing for people’s attention on social media, trying to organically get new followers can seem like a huge undertaking. With boosting, however, you can pay for your posts to appear in the feeds of people who don’t follow you. Your boosted posts can include a call-to-action that prompts the users to either go to your social media page or shop on your website. Boosting also allows you to select your demographics so that you can target the audience you want.
- Engagement is more than just getting likes.
Retailers should be aware of how they can take advantage of the relatively recent changes to the Instagram algorithm. Although comments are now seen as a higher form of engagement than likes, metrics like shares and views should also be taken into account. Prompting your followers to share your post can ultimately lead to it showing up in more people’s feeds. By using the best creative, users will stop to learn more about the product. Responding to and liking your comments is also important. It shows your audience that you care what they have to say and can prompt followers to leave more responses.
- Your customers are your social brand ambassadors.
Word of mouth is one of the most tried and true ways of gaining more followers. With the right strategy, the power of personal recommendations can extend into social media. Encourage customers to tag you on Facebook and Instagram wearing jewelry they bought from your store. You can even take it a step further by creating a hashtag that potential customers can search to get inspired. This user generated content can be reposted on your own page. Content that includes actual people can often perform better than some other photos.
These social media blindspots can be holding you back from growing your online following. By boosting social media posts, growing engagement, and encouraging user generated content creation, you could expose your business to potential new customers as well as stay relevant in the minds of your current followers.