Get A Quick Google/SEO Boost By Renaming Your Website Images
By Mike Hauben
Looking for a simple, non-technical way to boost your Google rank? Simply rename your images.
Google learns about all the websites online by sending little “crawlers” – essentially robotic pieces of code – around the web to explore. These crawlers analyze text and graphics to learn what each website is about.
Over time, they learn more and more information about what a website contains and what it’s purpose is. Now, these crawlers are great at reading text. However, Google’s technology is not advanced enough to analyze graphics. Words are easy – Google can match words with definitions and understand your website. But when these crawlers look at your graphics, all it sees is a “block”. It sees that a graphic is there, but it doesn’t know what the graphic looks like.
So to help Google to understand our full website – and ultimately boost our Google rank – we need to name the graphics on our website with some thought.
This is a pretty nice way to get a small SEO rank boost. Many websites – especially at the local level – put no thought into this and simply keep the default file names. An extra 60 seconds each time you post a graphic is certainly worth some extra visibility.
This is so easy. It’s amazing that more people don’t put the extra few seconds in.
When uploading an image to your blog post or website, take the exra time to customize the filename. Change it to something that’s relevant to the page and includes one of your page’s target keywords. If your web page is about a red gemstone necklace that you sell, the image could be named something like yourbrand-red-gemstone-necklace.jpg.
Most visitors won’t see what you put as your image’s Alt Tag, but Google’s crawlers will. An “alt text” is a piece of text that you designate as backup placeholder text should your image not load correctly on a website. It’s also a way to tell search engines what the page is about.
Always update the alt text for your images. Include your primary keyword for the page and something descriptive of the image itself. Each website will have it’s own way of setting this. If you use WordPress, there’s an alt text field you can fill in: