5 Tips for Generating Regular Content for Your E-commerce Jewelry Business
By Laryssa Wirstiuk, Joy Joya
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When you’re already busy with all the day-to-day responsibilities of running an e-commerce jewelry business, how can you find possibly find time for content strategy and creation? Learn here.
You may have heard that content marketing is an excellent way to engage with and educate your customers, create value, reinforce your brand’s personality, and boost your search engine ranking. However, you may also feel confused about the best way to brainstorm and create effective and impactful content – especially when you have to do it on a regular basis.
When you’re already busy with all the day-to-day responsibilities of running an e-commerce jewelry business, how can you find possibly find time for content strategy and creation? In this article, we’ll provide you with five helpful tips that will inspire you to start churning out regular content.
While you’re running an e-commerce jewelry business, you’re often so deep in the weeds that you rarely stop to think that your daily life behind the scenes may actually be of interest to your customers. Do you design your jewelry onsite? Are you sourcing and sorting gemstones? Are you planning next season’s collection with a vision board? Show your customers! One of the best ways to connect with your target audience is to get real with them – and revealing a little bit behind the scenes can help you achieve that.
Celebrate Holidays and Social Media Days
Are you surprised to discover that nearly every day of the year is some type of social media holiday? Of course, we all know the major holidays like Christmas, Valentine’s Day, and Mother’s Day – but you may not know that the month of April is filled with days like National Peanut Butter and Jelly Day, National Pet Day, and National Wear Your Pajamas to Work Day (for a complete list, visit National Day Calendar). Not all of these days may seem relevant for your brand, but you can use them as inspiration – and then tag your content with relevant hashtags.
Invite Your Customers to Create Content
If you’re short on time and ideas, you can always invite your customers to create content for your e-commerce jewelry brand. For example, if you’re a bridal jewelry retailer, you can invite your customers to submit their engagement stories. If you sell fashion-forward jewelry, you can invite your customers to showcase how they style their pieces. In exchange for content, you can run a contest or offer other incentives like discounts. Your customers will love getting their stories featured on your site and social media channels!
Tell Your Story
You’re probably thinking, “But I have an ‘About’ page! No one wants to know anything else about my story.” You’d be surprised. In today’s competitive jewelry marketplace, you need to differentiate yourself by tugging on your customers’ heartstrings. Get personal. Dig deep. Continue refining and probing your story – and then find new ways to express it to your customers. Explore your brand mission and values and continue to communicate those things to your customers as you grow and evolve.
Educate Your Customers
As a jewelry industry professional, you may sometimes forget that not everyone knows as much about jewelry as you do. Your customers may be confused about gemstone properties and gold purity. In fact, you should assume your customer knows nothing and then take the necessary steps to educate him or her! Show off your own knowledge and expertise by sharing everything your customer may need to know to make an educated purchase.
Now that you have all these fresh, new ideas for you content marketing, you should feel ready to move forward with creating it! However, if you struggle with content creation, you may want to outsource it to a skilled writer, photographer, or videographer – or you may want to get in touch with a digital marketing agency that specializes in content marketing for jewelry brands.