Why Jewelers Should Learn About Facebook’s New Instant Experiences
By Mike Hauben
In this article, we’ll learn about Facebook’s new Instant Experiences ad type and why it may be an interesting opportunity for jewelers and jewelry brands.
If there’s one thing that absolute every businessperson and tech expert agree on, its that loading speeds can make or break a website’s success. Facebook’s new Instant Experiences ad type are designed to load instantaneously with engaging display ads, increasing their effectiveness.
In my opinion, jewelers and jewelry brands alike can really benefit from this unique ad type. Let’s explore.
Understanding Facebook Instant Experiences
As the need for instant gratification becomes more and more important online, Facebook’s “instant experiences” ad type are essentially full screen pop up ads for mobile devices. The engine that the ads are built on enable your ad to load instantly on the visitor’s phone. Plus, the ads are not simply boring static pictures – they can be engaging full screen elements with interactive sliders, video, etc.
This combination of interactive “wow” factor plus it’s incredible load time make this a really interesting ad type for jewelers to explore. Our industry sells itself on visual appeal.
From Facebook’s Instant Experiences description: “Facebook Instant Experiences, formerly known as Canvas, load instantly, they’re mobile-optimized and they’re designed to capture the complete attention of your audience. Within an Instant Experience, people can watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products—all in a single ad.“
There are a few interesting ways you can use Instant Experiences. For starters, you can open an instantaneous storefront or look book for your viewer. You can also open a creative storytelling experience with video and smooth little pop ups.
You can learn more about these ad types at Facebook’s official Instant Experiences page HERE.