Recent research on Hubspot found that if you respond to a customer’s complaint and resolve the mistake, they will continue doing business with you 96% of the time.
Reviews influenced search engine rankings by 15% in 2018 (Moz). This shows that you can no longer continue to ignore the importance of reviews. Pay attention to your positive and negative feedback. Your customer will leave positive reviews if they have a memorable jewelry buying experience with your brand. Receiving negative feedback can be worrying but it will also serve as fuel to your brand. You should take advantage of negative reviews by quickly responding and offering solutions; this will generate greater transparency and trust. Smart Age’s Review Alert allows you to send review requests to customers and manage them online, which is essential to significantly increasing your number of reviews in a short time.
Take steps to reduce negative reviews, increase sales and maintain customer loyalty.
Map negative reviews by creating different categories of complaints and organizing them on a sheet. Track the number of negative reviews and the reasons for each claim to better understand what stage of the process your company is making mistakes. A good manager is always analyzing and finding ways to improve the company’s processes. Schedule a meeting with your team to brainstorm ideas of how to create a weekly, monthly or annual processes review where quality and effectiveness is evaluated.
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