How to Choose the Right Hashtags for Your Jewelry Brand’s Instagram Posts
By Laryssa Wirstiuk, Joy Joya
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You may already have mastered the art of taking great photos for your jewelry brand’s Instagram feed, but you’ll also need to know how to use hashtags to get your photos noticed by users who don’t already follow you.
A hashtag is a keyword preceded by the “#” symbol, and it tags your photo to appear in the results for hashtag searches. For example, if you tag your photo with #designerjewelry, your photo will appear in the search results for that hashtag. If an Instagram user wants to see all posts tagged with #designerjewelry, she can not only view them – but she can also sort them by popularity and recency.
Searching hashtags is a great way for Instagram users to discover new content, and utilizing hashtags in your own posts is an excellent way to get your content noticed. So how can you choose the right hashtags for your posts, and what are the best practices for using them? In this article, we’ll answer both questions for you.
Many of the top hashtags – like #love, #instagood, and #cute – are generic and probably not appropriate for your brand, unless you occasionally mix them into your regular hashtag rotation. Since these hashtags are so popular, using them will result in your post probably getting lost in a sea of millions of posts. Furthermore, you’ll have no way of knowing whether or not the people browsing these hashtags are qualified customers.
When you search for a hashtag on Instagram, you can see how many photos have been tagged with that particular hashtag. As a general rule, hashtags with only a few thousand photos are probably not worth using, since they don’t see a lot of traffic. However, you may want to consider using a low-volume hashtag if it’s very descriptive or appropriate for your photo.
These are jewelry-specific hashtags with a high number of tagged posts:
#earrings #earringswag #bracelet #bracelets #stacksarethenewblack #stacksonstacks #jewelryoftheday #jewelrylover #jewelrylovers #finejewelry #designerjewelry #goldjewelry #jewelrydesign #jewelryaddict #jewelryofinstagram #gold #goldjewelry #jewellery #futureheirloom #futureheirlooms #necklace #ring #ringstack #silverjewelry #jewelrydesigner #jewelry
Occasionally, you can try fashion or style hashtags like:
#accessories #lifestyleblogger #lifestyle #styleblogger #lifestyleblog #styleblog #lotd #ootd #styleicon #stylestatement
Based on your specific situation, you may also consider using hashtags related to your location, materials used, colors, holidays, special events, etc.
Over time, you’ll want to keep track of which hashtags you’ve been using, since you don’t want to repeat them over and over. Furthermore, you’ll want to monitor which hashtags are attached to your most popular posts, since those hashtags will be worth using more often than others.
No matter what, don’t use the same set of hashtags for every post, since doing so can get you “shadowbanned”. When you’re shadowbanned, your hashtags become un-discoverable, so new users can’t find you.
For branding purposes and to keep your feed organized, consider creating a hashtag just for your jewelry brand. Eventually, when you get more followers and customers, you can encourage those people to post photos of themselves wearing your jewelry – with your branded hashtag. Or, you can run an Instagram contest that utilizes your hashtag in some way. When you have a branded hashtag, a user can click on that tag and see all the photos related to your brand.
You can choose to use only a few hashtags – or a few dozen. You may want to experiment with the number of hashtags you use before you find your sweet spot. Furthermore, you’ll want to separate your hashtags from you main caption content, whether by using a line or multiple lines of separation – or by putting your hashtags in a comment following your caption. Here’s one example of effective hashtag use from Jane Taylor Jewelry:
Once you start experimenting with hashtags, you should begin to see “likes” from unfamiliar users – and get some new followers in the meantime. Like any social media marketing effort, finding the right hashtags can be a process of trial and error, but the practice will help you become more in tune with your brand and your target audience.