The Best Digital Investment For 2019 Under $150
By Mike Hauben, Editor, JewelryEcomm.com
I have to say, I’m pretty excited to share this article today. With the new year here, many jewelry stores and brands alike will be looking for new ways to spice up their marketing for reasonable costs. Well, I want to introduce you to a product that can really help your marketing approach this year – for under $150. Any guess what it is?
Moment 18mm lense + case.
Company website: www.shopmoment.com
In short, this turns your cell phone into a capable video camera.
For complete transparency, I have no affiliation with Moment whatsoever – I just love their products.
The jewelry industry will continue to evolve in 2019, and one of the biggest trends we’re going to see is video. Video has really proven to be one of the best ways to capture new customers over the years. Not only do videos show to convert visitors are very strong ratios, but brands in all industries have really seen great success on platforms like Youtube to drive site traffic and brand awareness. Whether you’re looking for better content to share on social media or want to use Youtube as a platform to increase website traffic, video is starting to become too important to not incorporate into your strategy.
That said, it doesn’t have to be a big investment. You don’t need to have expensive videos made and you don’t have to buy a professional camera setup. Buying the $99 Moment 18mm lense plus the necessary case for $20-$30 is a fantastic way to capture clearer, nicer video thats perfectly nice enough to share on social media.
If you have one of the latest smart phones, it has a fantastic video camera in it. However, attaching a Moment lense to your phone will give the camera a much better viewing angle, will create a sharper image, and will also help separate you from the background (it will look a bit more cinematic/professional).
So if you’re looking to incorporate video into your marketing this year, this little investment can make a big improvement. There are also a bunch of microphone attachments and such you can buy.
What do you think? Will you be incorporating video into your strategy this year? Let me know in the comments below!