Top Social Media Trends Every Jeweler Should Know In 2019
By Millissa Mathai, Mathai & Co.
As we gear up for another amazing year, it’s a great time to assess results from last year’s social media plan and see how you can improve it in 2019. To help, we’ve gathered a few of the top social media trends for 2019 that you should take note of and incorporate into your social media strategy.
As consumers get more and more tired of brands pushing sales and generic content, it’s important for retailers and brands to get “real” on social media. Make it a point to start sharing meaningful content depicting life behind the scenes of your store or atelier. Share the stories behind your customer’s special purchases whether it’s a 50th anniversary or a birth of a child. Showcase memories of your store or original sketches of your designs. It’s also imperative to not get too caught up in trying to make your content “perfect”. Users want content that looks like real-life, just prettier.
“Ephemeral” is a buzzword you’ll hear over and over again in 2019. It refers to content that is short lived (think Instagram stories and live sessions). Whether it’s a quick five second video of your latest design or a front row seat at one of your store’s trunk shows, get into the habit of sharing stories often and going live at least once a month. Don’t forget to add hashtags into your story to reach a wider audience. Ephemeral content is a great way to engage with your following directly and, build a more personal connection with your followers.
Chatbots are becoming the norm and are a cost effective customer service solution especially for e=commerce. You can take advantage of Chatbots for your business by using third party apps like ChatBot to create chatbots that can answer FAQs and even walk a customer through a sale. Chatbot also helps you integrate your bot into platforms including Facebook messenger as well as your website.
With the decline of print advertising, more and more brands are using the majority of their media budgets to purchase placements on the feeds of micro-influencers. Micro influencers tend to have 5-90k followers and an engaged audience in either specific niche or location. Applications like Pixlee can help you find and connect with influencers that are relevant to your brand. The key to executing a successful micro-influencer campaigns is to let the influencer present your company as naturally as possible and in their own words.
Speaking of Youtube, this is one social media network you should be active on in 2019. Make your own channel, create captivating content and don’t forget to optimize your video description with rich keywords. Creating videos for each of your products and linking back o your website is a great way to provide confidence and credibility to to your customers. You can also tap into Youtube’s influence by sponsoring videos by Youtube vloggers to talk about your latest collections or their experience into your store.
As 2019 unfolds, we will be sharing more tips monthly to help you improve your social media strategy. In the meantime catch up on all social media articles here.