To maximize the efficiency of your online marketing, it’s important to understand the different psychologies of users across different social media platforms. Luckily, the intent of users on Pinterest is very clear: they have the intent to buy.
Pinterest is really the only social platform out there right now with the sole purpose of helping you browse and save products/ideas. There are other ways people browse products online, of course, but it’s the only social platform that exclusively does this. And the way they do it is very simple for the user.
My fiance and I just bought a house. She was on Pinterest, it seemed, for hours every day. Pinterest enabled her to browse house color schemes, furniture ideas, interior design concepts, and more – and then conveniently save them all to her profile to view later.
People around the world use Pinterest in the same way all the time. Want to do something cool with your kid? Use Pinterest to browse arts and crafts ideas. Looking for the perfect drink for a holiday party? People save and share fun cocktail recipes on Pinterest, too.
Oh. And, people use Pinterest to browse jewelry.
Pinterest has over 2 million monthly users. However, the beauty in Pinterest is in it’s user demographics – HALF of millenials use Pinterest! That is huge for you. According to Sprout Social, Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network.”
If you’re not sharing your products on Pinterest, you may missing out on some key exposure and sales opportunities.
There are a few sites that have put together some incredibly in-depth tutorials on Pinterest marketing. My favorite two are:
You can also view Pinterest’s official marketing page here, explaining some key benefits of advertising on their platform: