Top 3 Social Media Trends Every Jeweler and Jewelry Brand Need To Know Now
By Millissa Mathai, Mathai & Co.
In the world of social media marketing, each day brings new challenges as well as opportunities for businesses. As hard as it is to stay on top of the latest algorithm change or a new app feature, it’s essential for jewelry brands and retailers to look ahead and plan their social media strategy accordingly. To help you navigate the ever changing social media landscape, we’ve compiled the top three trends you need to know right now.
TREND # 1: SOCIAL MESSAGING
According to Business Insider, the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) have more monthly users than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn).
Jewelry brands can tap into social messaging apps for their business by providing personalized customer service directly to the client via messenger apps. You can tap into this marketing tool by creating messaging groups and sending product updates and special promotions directly to your customers.
Chatbots are also quickly gaining popularity and provide a one-on-one interaction 24/7 with customers. Chatbots can answer frequently asked questions and offer suggestions and more information on the brand’s various products and or services. Services like Chatfuel, Manychat & Botisfy help brands create chatbots quickly and economically.
TREND # 2: LIVE CONTENT
Live streaming on Facebook, Instagram, Youtube and other platforms is crucial for your social media marketing mix today. Live streaming helps you build trust, credibility and empathy with your customers. Live streaming also allows you to reach your most loyal customers since it takes dedication and a high level of interest to watch a livestream.
Many jewelry brands are using live streaming to showcase everything from their latest products to life and work highlights behind the scenes. Users can live stream directly from networks like Facebook and Instagram. You can also look into tools including Agora and OBS that allow you to live stream to multiple networks at the same time.
TREND #3: SOCIAL VR
Many social media users are taking social media networking to virtual reality with the help of popular VR headsets like the Rift and HTC Vive. Facebook’s Spaces experience allows you to become an avatar and interact with people from around the world. Users go live, make messenger calls using their avatars and take selfies of their VR memories.
Virtual reality (VR) and augmented reality (AR) are allowing brands to create a fully immersive experience for customers that are memorable and highly shareable. Giving customers the chance to try before they buy from anywhere in the world is also a major marketing tool that shouldn’t be missed.
The most popular social VR apps include Facebook’s own Spaces, Altspacevr, Big screen and vTime. Brands and stores can create their own “try on app” for their jewelry collections by using a third party service like the Try On App or hiring an AR agency.
As the second half of the year begins, we hope that you’ll incorporate one or all of these trends into your social media marketing mix. Social media trends come and go faster than ever so it’s important to keep your brand’s DNA and choose to incorporate trends that make sense for your business. Also, don’t forget to keep an open mind and be as flexible as possible to easily adapt to the new digital landscape.