Location-based marketing is part of our daily lives as consumers.
Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway.
As a business owner, you should capitalize on this — even when you’re far, far away.
Local marketing –– also known as “location-based marketing” and “neighborhood marketing” –– is the process of optimizing your website and online advertising to help drive foot traffic and awareness in localized regions.
This type of marketing specifically targets potential customers in a physical store’s community.
Why has this type of marketing taken off recently? For one reason specifically:
Google algorithm uses a searcher’s location to serve up relevant local businesses.
This means that your business has more of an opportunity to oust non-local competitors through local SEO.
Local marketing leverages this, giving you tools, tactics and strategies to make it easier to convert that local traffic into sales, either online or in person.
Brands of all sizes can benefit from local marketing.
That’s because local marketing isn’t just about tagging some location-specific keywords on to your product descriptions and calling it a day. It’s about taking a more targeted approach with your audience and doing it in a manner that seems more personal.
Both consumers and search engines are greatly in favor of hyper-localized marketing, so now’s the time to make it work for your brand.
Here are 7 ways to “localize” your site and consequently increase conversions, even when you don’t live anywhere near them.
Article written by Jeremy Moser, pulled from the Big Commerce blog.
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