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Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation Bias

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I’m going to ask you a personal question, and I want you to be honest. Don’t worry, you don’t have to say it aloud, so no one will know. Here it goes:

Have you ever resisted or ignored a piece of information because it posed a threat to your worldview?

If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favoring information that confirms your worldview is extremely common human behavior.

This “filter” serves a practical purpose, as it helps us conserve cognitive energy and navigate life with stable beliefs — imagine how hard it would be if we were open to every single piece of information we come across in life?

Unfortunately, being biased towards information that confirms what we already believe often leads to errors in judgment and costly mistakes in marketing (and life in general).

Read the full article here.

Article written by Michel Aagaard, pulled from the Unbounce blog.

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