There’s no doubt that the social media marketing landscape has changed. Across platforms, organic efforts simply don’t see the cut-through they once did — agh, what’s that noise?
That’s a lot of noise to compete with.
Paid and promoted posts, however, are an effective way to cut through the noise to reach your specific target audience when executed strategically.
But all too often, people dive head-first into paid media without a strategy.
They test several elements at once without a goal in mind. They’re left not knowing what worked and what didn’t. Their managers and teams are then hesitant to try it again (or even try it the first time) because they don’t have a clear picture of the value added or investment returned.
With proper objectives, processes, plans and measurement, however, paid ads on social can add measurable value. They can drive purchases or signups, get eyeballs on your content or allow you to learn more about your target audience — specifically, what resonates with them and what doesn’t.
Read the full article here.
Article written by Simon Whittick pulled from the Unbounce blog.