Enter Facebook Videos Insights: Facebook’s metrics panel that tells you anything and everything you’d want to know about how your videos are performing on the platform. In this post, I’ll take you through why you should be creating videos for Facebook (if you aren’t already), what the different metrics mean in Facebook Insights, and which five metrics are the most important to measure.
And if you don’t have time to read the whole blog post, watch our short video about the five metrics we recommend measuring most.
Why Use Facebook to Create Videos?
1) Bigger Audience
At more than two billion users, Facebook is used by almost one-third of the world’s population. That kind of audience isn’t anything to sneeze at, and you should take advantage by publishing video content on the platform.
What’s more, Facebook users spend more than 100 million hours per day watching videos on the platform — almost as much as Netflix. Facebook has a huge audience that’s engaged in video content consumption — so why wouldn’t you post videos on the platform?
2) The News Feed Algorithm
The algorithm that dictates what content is served up in users’ News Feed heavily favors video content — especially if it’s produced live, or if a lot of users are engaging with it (more on that later). Videos on Facebook are more likely to get surfaced to users unfamiliar with your content — thereby growing your audience and leading to more video views.
Read the full article here.
Article written by Gil Roeder, pulled from the Hubspot blog.