Have you ever been swayed by a good email, landing page, or pop-up?
Do you ever unconsciously take out your wallet because of an enticing offer?
All of us, whether we are aware of it or not, are submitted to marketing and propaganda on a daily basis. It’s estimated that the average adult is exposed to 285-305 forms of advertising a day, 76 of which we notice. It’s also estimated that city dwellers are exposed to an astounding average of 5,000 ads per day and that billboards reach 93% of all Americans.
All of these advertisements are forms of persuasion; they’re a mix of a persuasive copy, imagery, and signals that we inevitably become prey to. The majority of these ads are based on the principals of classical conditioning, where a one-second glance is enough time to associate two things (an attractive person and a product, for example).
We’ve been conditioned—like the animals we are—to keep making these associations until they finally stick. The next time we want to become more attractive we buy that product because it’s top of mind.
Read the full article here.
Article written by Mike Wallagher, pulled from the Crazy Egg blog.