The most effective marketers have their content strategies firing on four cylinders:
The list I just presented is the order in which effective content marketing gets done, but it’s NOT a priority list. Each tactic is vital. And they are dependent upon each other for success.
In other words, three out of four won’t do.
Put it down to fear, or laziness, or lack of knowledge, resources or tools, but number four — analytics — is the most neglected.
Need proof? Just take a look at this …
Article written by Barry Feldman, pulled from the Hubspot blog.
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