The Jewelry Industry’s E-Commerce And Digital Marketing Headquarters

Enjoy our free resources to help the jewelry industry embrace the digital era.

3 Tools for Quick Fixes to Jewelry Ecommerce Problems

At any given time of the year, you're busy running your business - marketing your products, closing sales, fulfilling orders, and handling customer service responsibilities. You definitely don't have time to deal with any issues or hiccups related to your ecommerce site or digital marketing campaigns, and you expect them to run smoothly at all times. However, the reality is that technology is imperfect, and things will break or no longer meet your needs.

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Lead Generation vs. Lead Nurturing: Marketing For Jewelers

With online shopping and consumer research for jewelry-related products increasing each year (up 58% from 2018 and 81% respectively) building an online presence is no longer a luxury for jewelers; it is now a must. One of the best ways to stimulate more business online is with lead generation.

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A Dummies Guide to Jewelry Image Sizing Terminology

If you’re a jeweler who doesn’t have extensive experience in photography and photo editing, jewelry image sizing is probably one of the most confusing things you may encounter during and after your photoshoot. Hence, in this post, we’re going to explain the basics of image sizing so you can finally say adieu to blurry jewelry images.

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Understanding ECommerce Data #7: Revenue By Traffic Source

In part 7 of our Understanding Jewelry Ecommerce Data series, we'll learn why looking at Revenue By Traffic Source is so important and learn how to track it.

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A 2020 Social Media Vision

It has been a whopping year of social media change. As we head into the new decade, we ponder on where social media left us and to what it is that we’re signing ourselves into in the new year. Following current trends, these are the expected social media trends in 2020.

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3 Rules Of Starting Successful Online Advertising

Advertising success starts at the source. At a minimum, successful advertisers need to do three things in order to achieve success with any of their online marketing efforts. Here they are.

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Understanding The ‘Buyer’s Journey’ to Boost Jewelry Store Sales

What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework: awareness, consideration, and decision.

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How Text Messaging Can Modernize Customer Interactions

The way consumers search for and select a jeweler is vastly different today than in decades past. Twenty years ago, the selection process moved more slowly. To find a business, customers had to look it up in a phone book or rely on recommendations from family and friends. Today, however, more than 56% of consumers do their research through search engines online—and usually from a mobile device.

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GemFind’s Click Data Shows Vital Marketing Insights

GemFind just released some great data to help jewelers market their stores and websites better.

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Understanding ECommerce Data #6: Social Media Conversion Rate

In part 6 of our Understanding Jewelry Ecommerce Data series, we'll learn how to measure your Social Media Conversion Rate.

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How to Leverage Social Proof in Your Jewelry Marketing Efforts

If you've been struggling to get the results you want from your paid advertising efforts, you may want to try an entirely new form of advertising: social proof. Ron Kaufman, an expert on customer service, once said, “Delighted customers are the only advertisement everyone believes.”

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20 Straight-Talking Suggestions to Improve Your Jewelry Store Today

With low entry barriers, left and right innovations, and fast-changing consumer habits, the need for dexterous hand, inventive mind, and digital competence is high. Today, consumers value options. The increase in weekly in-store shoppers to 44% this year (2018) from 40% in 2015 explains the consumers’ intensifying desire for social and sensory experience.

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How to Write an Effective “About” Page for Your Jewelry Ecommerce Website

Writing an informative, interesting, and relevant “About” page for a jewelry ecommerce website is daunting for many jewelry business owners. It can feel like the equivalent of crafting an online dating profile or building a resume from scratch. How should you begin? How could you possibly use language to capture everything that makes your jewelry brand unique?

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Mobile Jewelry Website Best Practices for the Holidays

As families are gearing up to enjoy their holidays together, businesses are scrambling to make the most out of the ever-important 4th quarter of the sales cycle. With thousands of companies implementing new strategies, one extremely important one is their mobile website.

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eCommerce Marketing Strategies for 2020: How to Get Ahead of the Game

Effective eCommerce marketing tactics and methodologies have changed dramatically in the past five years, and the evolution shows no signs of letting up any time soon. As 2020 rapidly approaches, eCommerce marketing trends and strategies that will likely dominate the year’s proceedings are beginning to come into focus.

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Landing Pages are an Essential Strategy for Retail Jewelers to Build Sales

Every Ad Campaign should bring visitors to a specific page on a website carefully designed to maximize sales. When a visitor clicks on an ad campaign it should take them to a page designed to encourage a jewelry purchase.

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Top Tips for Designing a Convenient Jewelry Website Experience

How do you design a convenient jewelry website experience and when do you know when it’s time to separate from the herd? Starting your own jewelry website or an online jewelry store is absolutely rewarding.

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Understanding ECommerce Data #5: Email Conversion Rate

Did you know that email converts 175% more conversions than social media? In part 5 of the series, we'll learn about Email Conversion Rate.

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