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Sharpening Your Diamond Sales “A-Game” With The Web and Digital Technology

In this two-part presentation, Asaf Herskovitz of GN Diamond and Mike Hauben of JewelryEcomm.com explore intelligent ways to use the web and tech to maximize your diamond sales capabilities.

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The Difference Between a Customer and a Client

Are you running your jewelry store like a fruit stand—keeping the product fresh, Starting each day with a smile, hoping the lines will be long and that your genteel salespeople close more sales than they lose? If so, you are losing about 40% of your profits.

  • Misc
  • March 31, 2021
  • 0
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Leveraging Technology to Advance Your Business

Recorded replay from Adam Gerety’s presentation at the 2021 Jewelry Ecomm Conference. Learn about the Zing platform – by Jewelers Mutual – which provides an easy-to-use one-stop-shop designed for the jewelry industry to facilitate the digital connections necessary to be successful in today’s world.

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Evergreen and Omnichannel – The Two Most Important Things to Focus on in Digital for 2021

Recorded replay from Ben Smithee’s presentation at the 2021 Jewelry Ecomm Conference. Consumers today expect an omnichannel approach to marketing, advertising, and customer experience. Learn how your business can leverage the full competitive advantages of digital marketing and social media, and prepare your business for successful growth.

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Instappraise Releases GIA Report Check Integration

Instappraise, a fast-growing technology startup and developer of the innovative and easy-to-use jewelry appraisal creation and management solution, is pleased to announce a time-saving new integration: the platform now seamlessly integrates with the Gemological Institute of America’s (GIA) Report Check.

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The Evolving Cyber Security Threat To The Jewelry Industry

Recorded replay from Dutch Holland-Merten’s presentation at the 2021 Jewelry Ecomm Conference. The seminar will cover the evolving threats and risks to all retail areas especially jewelers and will aim to provide education on how to avoid these new security issues.

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How To Promote Your Jewelry on FREE Google Product Listings

Recorded replay from Brian Frankel’s presentation at the 2021 Jewelry Ecomm Conference. Join us for this 45-minute interactive marketing workshop where we will show you step-by-step how to get your jewelry promoted for FREE on Google Product Listings. At the end of this workshop you’ll be able to set up Google Product Shopping Campaigns and more!

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4 Strategies to Promote Your Jewelry Content in 2021

Content marketing is the focus of over 60% of B2C marketers. When you write good content – the type of content people want to share – you need to promote it to the world. You don’t want to regurgitate the same thing everyone else is saying because it’s not special or unique.

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How to Recession-Proof Your Business with the Best E-Commerce Strategies

Recorded replay from Ross Cockerham’s presentation at the 2021 Jewelry Ecomm Conference. Learn about what successful retailers have grasped in 2020 that will catapult them into 2021 and make their businesses withstand any future recession or pandemic.

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The New Jewelry Salesperson – Your Next Hire for the Digital Age

Recorded replay from Shane O’Neil’s presentation at the 2021 Jewelry Ecomm Conference. We’ll look at how taking a fresh approach to hiring staff and identifying their intangible traits that can help create more curated content and manage online assets such as the store website and product photography.

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Free Tools To Enhance Your Website’s User Experience

Recorded replay from Anish Desai’s presentation at the 2021 Jewelry Ecomm Conference. You have your website… but what is next? In this engaging session, we will share 5 tools that will enhance your customer experience and engagement once they visit your website.

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5 Crucial Customer Experience Changes For Your Business

Recorded replay from Podium’s presentation at the 2021 Jewelry Ecomm Conference. Join Jason A’alona to learn about the five crucial customer experience improvements you need to make to set yourself up for success, along with: 5 questions to consider as you reopen Key consumer behavior trends since Covid-19 Actionable tips for how to reopen successfully.

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What Leading Jewelers Did Right To Stay Successful During Covid

Recorded replay from Lake Gile’s presentation at the 2021 Jewelry Ecomm Conference. During this presentation we will look at 7 strategies that helped many stores grow and become more profitable during COVID. Their success will continue to shape their plans for 2021, and you should learn from them too.

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The Digital Marketing and eCommerce Forecast For 2021

Recorded replay from Smart Age’s presentation at the 2021 Jewelry Ecomm Conference. This session will go over the latest advancements and predictions in e-commerce, digital marketing, virtual consumerism, and how the jewelry industry can apply them in order to thrive and stay relevant in 2021 and beyond!

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The Marketing Mix: Tailored Strategies for Independent Retailer Jewelers

Recorded replay from Gus Garcia’s presentation at the 2021 Jewelry Ecomm Conference. Join Gus for an in-depth, thought provoking look at how you can analyze all facets of advertising from both ends of the spectrum, and tailor a marketing strategy that compliments both your business and your customers through the implementation of a true, robust marketing mix.

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How to Increase Your Online Sales in 2021 with a Shopify Website

Recorded replay from GemFind’s presentation at the 2021 Jewelry Ecomm Conference. GemFind will share success stories of jewelry stores switching from other platforms to Shopify in order to allow for their business to be positioned in a way that facilitates all business with an effective online presence.

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Leveraging Personalization in Jewelry Marketing

Recorded replay from Laryssa Wirstiuk’s presentation at the 2021 Jewelry Ecomm Conference. Thanks to new and emerging technologies like automation, AI, and machine learning, personalization is a hot topic in marketing today. In this presentation, jewelry marketing expert Laryssa Wirstiuk will introduce attendees to the topic of personalization and explain how jewelry brands can best use personalization both for attracting qualified new customers and maintaining long-term relationships with them.

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Social Selling: The Missing Link to Ecommerce Success

Recorded replay from Kathleen Cutler’s presentation at the 2021 Jewelry Ecomm Conference. In this masterclass, virtual sales expert Kathleen Cutler will talk you through why your website visitors aren’t buying and what you can do about it. In this actionable talk, Kathleen will show you three simple ways to convert your affluent online browsers into buyers through old-school human connection.

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SEO Best Practices For Jewelry eCommerce

Recorded replay from Faith Zaki’s presentation at the 2021 Jewelry Ecomm Conference. Join Happy Cog Senior Marketing Manager Faith Zaki for a brief refresher on SEO basics and a deep-dive into specific SEO strategies for jewelry ecommerce businesses. Learn how your business can leverage SEO to drive more relevant organic traffic and to increase jewelry sales.

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What Customers Are Searching For In Lab Grown

Recorded replay from Liz Stamm’s presentation at the 2021 Jewelry Ecomm Conference. Join Virtual Diamond Boutique for an insightful look into customer demand for Lab Grown diamonds.

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