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Want More Website Traffic, Jewelers? Write More Content.

There are a lot of people, I think, waiting to learn the secret technique of e-commerce. Unfortunately, there is none. What it really comes down to is getting qualified traffic to your site. And the way to get more traffic to your site is by blogging and producing more content for them to read.

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How to Create the Perfect Social Media Post

With the amount of social media platforms out there, putting up the right post for the right audience on the right site can be overwhelming. How can you separate your brand from the sheer volume of voices that are constantly chattering on social media? Simply put, you need to optimize your posts for each social network.

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Selling on Amazon: Pitfalls to Avoid

With over 300 million shoppers, Amazon is an attractive marketplace for virtually any type of seller. More than 80% of total consumers bought something online, and the vast majority of them likely purchased something from Amazon. It might shock you to hear that there are over 100,000 sellers with over $100,000 in sales on Amazon, but there are many more that aren’t breaking even.

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Lifestyle vs. “White Background” Photography – Which Is Better To Show Your Products? (Part 2)

Last week, we examined the pros and cons of classic "product" photography on a white background. Today we'll examine the benefits of using lifestyle photos properly across social and more.

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Polygon And GemFind Announce Strategic Partnership

For close to 20 years, GemFind has worked with jewelers and others in the trade to develop their online strategies. As part of the partnership, GemFind will offer exclusive website packages to Polygon members, as well as special pricing on digital marketing services, including product and social feeds, SEM/SEO, Geo Fencing, email, content, and more.

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SEO Tips For Jewelers Who Aren’t Tech Experts: Formatting Images (Part 4)

Formatting your images is a very important - yet often overlooked - element to your search engine ranking. Make it as easy for Google to read your site as possible by providing some info about the graphics you upload.

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Top 5 Content Ideas To Make Your Social Media Sparkle This Holiday Season

Looking for some fun ways to keep your social media exciting and engaging this holiday season? Here are some ideas.

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Webinar Replay Posted: “Preparing Your Website And Online Marketing For Holiday Sales”

We've posted the recorded replay of GemFind's webinar from last week. Click here to check it out!

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Lifestyle vs. “White Background” Photography – Which Is Better To Show Your Products? (Part 1)

Do you often find yourself torn between lifestyle and white background jewelry photography? It’s easy to get confused when you’re caught in a conflicted situation involving two desirable options with two different but appealing goals, which is why in this two-part post, we’re going to take you with us as we break down the pros and cons of using lifestyle jewelry photos and white background photos.

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Thanks For Coming To Jewelry Ecomm LIVE!

What a great conference we had. Thanks to everyone who came! Read more here.

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Human Connection Is The Key To Retention

Still think high customer satisfaction is the best way to get repeat business? The reality is that many of your competitors also have highly satisfied customers. If they didn’t, they’d be out of business. Anybody can sell a $3000 pair of earrings but what value are you providing other than the earrings themselves? What differentiates the top companies from the rest is that they are able to form positive emotional connections with their customers.

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Increasing Google Rank vs Google Ads – Which Strategy Is Best For Your Jewelry Store?

Right now, there are two main ways to get found on Google - improving your page rank organically or running Google Ads. The most experienced agencies will recommend efforts in both avenues. But what approach is best for your store? Let’s examine both options.

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3 Important Digital and eCommerce Investments for Your Online Jewelry Store

How digitally competent is your online jewelry store? Early this year, the Digital IQ Index: Watches & Jewelry 2018 by L2inc – an intelligence business firm that focuses on the digital competence of different consumer brands – ranked Tiffany and Co. and Cartier as ‘geniuses’ among luxury jewelry and watch brands in terms of digital competence. While big brands are acknowledged for their digital investments, what are you doing to meet the digital expectations of jewelry consumers?

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How To Rank In “Jewelry Stores Near Me” Searches

The majority of consumers, including the millennial generation, will use a search engine online to find a jewelry store, rather than using the phone book. This is a quick and effective way to find businesses nearby, but it will not include all businesses nearby. How can you get your business to rank in a search for “jewelry stores near me?”

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Major Announcement: Community Forum added to JewelryEcomm.com!

We've added a community forum to JewelryEcomm.com to enable members to share ideas, post jobs and other notices, and get answers to their digital concerns.

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Data Analysis Rule #1: Active Participation Required

At this point, I don’t think I need to convince anyone about the valuable role data plays in building businesses. Everyone’s heard how having the right information makes it easier to identify and connect with new customers, make better operational decisions, and become more profitable. What everyone hasn’t heard is that making full use of your data requires your active participation.

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Webinar Replay Posted: “Mastering Online Sales Strategies”

We've posted the recorded replay of i-Showcase's webinar, Mastering Online Sales Strategies.

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How To Drive Holiday Diamond Sales – Using A Growth Hack Formula And No Inventory Costs

According to Bridebook, It is estimated that approximately 100,000 proposals are likely to occur during the holiday season. Add to that, the increase in online bridal sales: Idex Online recently published a report that diamond jewelry sales hit a record $82 Billion in 2017 boosted by Millennials and Gen Z. More and more couples are choosing to shop online for their engagement and bridal jewelry. The sales potential here is mind boggling.

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