The jewelry industry’s ecommerce and digital marketing hub.

As we wind down summer and head into the fall, now is the perfect time to be proactive in your jewelry business and plan for winter. From October to November (also known as Q4), this period is the longest and largest buying periods for consumers and often makes or breaks a jewelry business. What you do today will have an immediate impact on how your jewelry sales perform tomorrow. You need to start planning now if you want to end with a profitable 2021. It’s early enough and still not too late.

Summer is over. Kids are going back to school. Weather is cooling. Football is back. This can mean only one thing: the holiday buying season is starting to ramp up.

Whilst flexible schedules and locations are sought after, they also bring forward the added threat of malicious insider actions to the organization. Verizon Data Breach Investigations Report 2021 – (DBIR) – shows the risk rose 40% in 2020! Tripling in the last three years.

With these 3 essential mindset shifts, you can begin to elevate your service and connect with affluent collectors easily and effectively!

Product images are everything. In offline selling, your conversation with customers increases your sales, but in online selling, your jewelry images become your front liners.

Why is clienteling such an integral part of maximizing your foot traffic? How do you keep relationships where customers stay customer for years?

Trying to figure out how to get noticed selling watches online? Here’s a quick rundown of some key strategies, by OWUP.

Ransomware has been a plague on every business. An estimated 61% of organizations worldwide experienced a damaging ransomware incident in 2020, a 20% increase over the same period in 2019. A successful ransomware attack is inevitably an expensive, disruptive disaster. Ransomware cyber insurance claims grew by 260% in 2020. This flood of ransomware has led to a wave of questions from businesses wondering what to do to stay safe and what to do if they get hit – including whether they should pay the ransom.

You may be thinking your website is the only factor to your online success, and in fact, it is one of the most crucial pieces of your digital footprint. However, we need to look the website as the hub and all of the other spokes working in unison that make up the entire scope of your business online.

Introducing Shopify Smart Sites, your jewelry e-commerce secret weapon. Grow your online sales with cutting-edge technology and digital marketing best-practices designed to help you outsell your competition.

The best way to start growing your Facebook page and increasing the quality of your followers is by using Facebook Custom Audiences and Facebook Lookalike Audiences. Both these tools open up unique opportunities for ads.

When it comes to spending, Millennials, or the generation generally regarded as being born between 1981 and 1996, are often blamed for being the force responsible for “killing” different industries. According to a survey from NBC and GenForward, 62% of Millennials owe more in debt than they have in savings.

As experts in the jewelry industry, we’ve helped hundreds of jewelers become successful when it comes to Pay-Per-Click (or PPC) advertising. One of the most common questions we’re asked before a jeweler signs up for our PPC services is “how much should jewelers spend on PPC?”

There’s more to succeeding online than simply putting up a website. You have to understand how your customers interact with your site and what makes them take action. If you want to convert more visitors into sales, you need to fully understand UI and UX design principles.

If you’re still using your personal facebook profile to manage your jewelry store’s Facebook page, it’s time to work smarter and use Facebook Business Manager.

There are many reasons why you would want to start on shop on Facebook. With over 600 million Facebook shops, they’re a proven way to grow your jewelry business. According to recent statistics, 40% of people use social media when shopping online and the average time spent per day on Facebook is 14 minutes a person, and even exceeds time spent on Google.

OWUP, a digital marketing firm for jewelers and watch brands, outlines some core marketing tips for the various marketing channels – like SEO, ppc, email, and social media.

How often should you be posting to social media? Which social platforms are the ones to focus on? Can posting too much hurt your brand? Watch this quick video to get the answers.

GemFind, the leading digital marketing platform for jewelry stores has announced a strategic partnership with Podium, one of the fastest-growing messaging platforms for connecting businesses with customers.

Advertising has become harder.

Earlier this year, the CCPA hit Facebook advertising, thereby placing severe limitations on a brand’s ability to track and target California consumers.

Apple’s iOS 14.5 update rocked ecommerce, and Google is discontinuing the use of third-party cookies in 2022.

What’s next?