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How to Write Product Descriptions for Earrings

When it comes to writing product descriptions for earrings, you don’t need to be Shakespeare. You just have to…”write” as the literary luminary Neil Gaiman put it. But what exactly are you going to write about?


Retargeting: The Most Essential Component Of Your Digital Marketing Strategy

If you’re a company selling products online or promoting yourself online, you need to be running retargeting ads. If not, you’re reaching only a small fraction of your revenue potential.

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GemFind Digital Solutions Launches Diamond Link® on the Shopify Marketplace

Leading digital marketing firm for the jewelry industry, GemFind Digital Solutions, announces the launch of Diamond Link®, a user-friendly Diamond Search Tool for Shopify websites.


How do you build trust with 1,200+ clients?

There’s an interesting dichotomy happening now in retail. Despite more people wanting to get out and shop, there’s an undercurrent of mistrust hanging over every human interaction. Why is this?

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  • October 7, 2021
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The Benefits Of Ranking #1 On Google For Your Jewelry Business

With over 63,000 searches a second and 5.6 billion searches a day on Google, there is no better advertising for your jewelry business than to rank number one within the search results for your own local area.


How To Promote A Digital Jewelry Event This Holiday Season

The excitement around in store holiday events and jewelry trunk shows certainly looks different this year for jewelers across the country. Many have already have pivoted to promoting virtual appointments and private in store appointments. But there are still many ways to bring the special holiday in store events to your clients in the comfort of their homes and generate those sales.

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  • September 29, 2021
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Understanding the Buyer Journey: Six Tips Every Motivated eCommerce Brand Needs for Success

The balance of power has shifted from the brand to the consumer in most situations. This means that, in the current paradigm, working to understand the buyer journey is more important than ever before.

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Is Your Jewelry Website Ready For Q4?

As we wind down summer and head into the fall, now is the perfect time to be proactive in your jewelry business and plan for winter. From October to November (also known as Q4), this period is the longest and largest buying periods for consumers and often makes or breaks a jewelry business. What you do today will have an immediate impact on how your jewelry sales perform tomorrow. You need to start planning now if you want to end with a profitable 2021. It’s early enough and still not too late.

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Two Things Retailers Must do to Maximize Holiday Shopping

Summer is over. Kids are going back to school. Weather is cooling. Football is back. This can mean only one thing: the holiday buying season is starting to ramp up.


Remote Working – Does it increase your insider cyber threat?

Whilst flexible schedules and locations are sought after, they also bring forward the added threat of malicious insider actions to the organization. Verizon Data Breach Investigations Report 2021 – (DBIR) – shows the risk rose 40% in 2020! Tripling in the last three years.

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  • September 19, 2021
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3 Mindset Shifts to Connect with Affluent Collectors

With these 3 essential mindset shifts, you can begin to elevate your service and connect with affluent collectors easily and effectively!

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  • September 9, 2021
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6 Simple Ways to Get Jewelry Images Ready for E-Commerce

Product images are everything. In offline selling, your conversation with customers increases your sales, but in online selling, your jewelry images become your front liners.

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Are you maximizing your increase in foot traffic?

Why is clienteling such an integral part of maximizing your foot traffic? How do you keep relationships where customers stay customer for years?

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  • September 3, 2021
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Top 5 Ways to get your Watch Store Recognized

Trying to figure out how to get noticed selling watches online? Here’s a quick rundown of some key strategies, by OWUP.


Ransomware Against Jewelers: Should You Pay the Ransom?

Ransomware has been a plague on every business. An estimated 61% of organizations worldwide experienced a damaging ransomware incident in 2020, a 20% increase over the same period in 2019. A successful ransomware attack is inevitably an expensive, disruptive disaster. Ransomware cyber insurance claims grew by 260% in 2020. This flood of ransomware has led to a wave of questions from businesses wondering what to do to stay safe and what to do if they get hit – including whether they should pay the ransom.

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  • August 25, 2021
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The New Key to Digital Marketing Success for Jewelers in 2021

You may be thinking your website is the only factor to your online success, and in fact, it is one of the most crucial pieces of your digital footprint. However, we need to look the website as the hub and all of the other spokes working in unison that make up the entire scope of your business online.


Smart Age Solutions Becomes Shopify Partner

Introducing Shopify Smart Sites, your jewelry e-commerce secret weapon. Grow your online sales with cutting-edge technology and digital marketing best-practices designed to help you outsell your competition.

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Jewelry Facebook Ads 101: Custom Audiences, Lookalike Audiences

The best way to start growing your Facebook page and increasing the quality of your followers is by using Facebook Custom Audiences and Facebook Lookalike Audiences. Both these tools open up unique opportunities for ads.


Millennial Spending and Shopping Behaviors: Tips for Jewelry Store Owners

When it comes to spending, Millennials, or the generation generally regarded as being born between 1981 and 1996, are often blamed for being the force responsible for “killing” different industries. According to a survey from NBC and GenForward, 62% of Millennials owe more in debt than they have in savings.

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  • August 4, 2021
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How Much Should Jewelers Spend on PPC Ads?

As experts in the jewelry industry, we’ve helped hundreds of jewelers become successful when it comes to Pay-Per-Click (or PPC) advertising. One of the most common questions we’re asked before a jeweler signs up for our PPC services is “how much should jewelers spend on PPC?”

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