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Tips, Tutorials, News, Ideas

The jewelry industry’s ecommerce and digital marketing hub.

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EPISODE 1

The Jewelry Ecomm Show

“Marketing Strategies For Jewelers During The Coronavirus”

With special guests Alex Fetanat (GemFind) and Kellis Landrum (True North Social)

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Protect Your Jewelry Store From All Types Of Online Transaction Fraud

As an ecommerce jeweler, you’ve probably noticed the rising trend in online shopping. In fact, ecommerce sales will reach over $630 billion in 2020 per Juniper Research. While more customers are great for your business, it’s also a good time to focus on how to keep your customers safe. As online sales increase, so does the potential for fraud. Juniper predicts that 65% of all online sales this year will be fraudulent.

  • Misc
  • June 2, 2020
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How Google Ads Work: Quality Score

When you decide to run Google Ads, the cost and ranking of your ads will be based on your Quality Score. Increasing your Quality Score is enormously important. It can mean the difference between paying $5.00 per click or $1.00 per click – which over times, means much cheaper ads and higher profit margins.

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Webinar this Thursday, 2PM EST: “Acquiring an Online Customer Base using Google”

Learn how to use Google to build a foundation for your eCommerce business! Featuring eCommerce expert Ron Dod of Visiture, you’ll learn how to leverage google organic listings and ads as well as how to measure success from Google.

  • Misc
  • May 31, 2020
  • 0
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Laura Stanley Trunk Show Campaign

Laura Stanley heard the “be online now, during this lockdown” message repeatedly as she sat through two days of speakers at the recent American Gem Society Conclave. The sessions were held online this year and the message kept resonating with her. Everyone at Conclave who had anything to do with sales or marketing were encouraging us all to get online,” said Stanley.

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“Love is Not Cancelled” Spicer Greene Jewelers Campaign

‘Love has not been cancelled,’ resonated with Spicer. So much so that it’s now on one side of Spicer Greene Jeweler’s building to remind the town. Read about their campaign here.

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How Often Should Jewelers Be Posting On Social Media?

How often should jewelers and jewelry brands should be posting on social media? After all, you want to make sure you’re posting frequently enough to spread your brand message and promote your products, but don’t want to annoy your audience and feel spammy. Here’s the answer.

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5 Powerful Benefits of Blogging for Your Jewelry Business

Blogging remains an essential tool to drive web traffic. The benefits outweigh the cost and it is still inexpensive compared to any other marketing activities. In return, you attract and potentially acquire prospective customers. Read on and find out why marketers considered business blogging as the holy grail of digital marketing.

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Essential eCommerce Advertising Tips to Drive More Sales

Retailers want to generate more sales. That’s pretty much a given. Thankfully, in the age of the internet, eCommerce advertising tips are just a couple of clicks away. The fact is that there are tons of digital marketing strategies to boost sales. Here are some of the best.

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The Digital Marketing Tools Jewelry Stores Need to be Using Right Now

I encourage us all to take a step back and think about the way we shop for luxury goods. How do your purchases usually start? Do you usually just wake up and decide to walk into a store when buying a new luxury item? Nowadays, unless you have a retailer you’ve bought from before that you already trust, you’re most likely looking online for information first in order to make the best decision on what to purchase. Guess what? So are your customers.

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Jeweler Revival Kit – Website Tips For Beating Covid-19

Many of us were not prepared for a sudden shutdown due to covid 19, but as business owners we must be resilient and work through any existing crisis. To do so, you need a few things in your business revival kit to help your business thrive.

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3 Steps to Turn Instagram Browsers into Buyers for Life

Brick-and-mortar stores NEED a second stream of revenue if they want to sustain themselves in our increasingly digital world. Here’s a fool-proof formula for responding to online inquiries.

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Social Media Posting Strategies For Jewelers During Covid-19

These are especially trying times to be running a business. Now that many of our storefronts are in temporary states of closure, most are forced to rely on digital means to bring in customers, with social media being a prime way to do so. But you may be struggling to understand what kind of content is both favorable and appropriate in our current global situation.

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Do You Have A Content Creator?

Social Media is becoming highly specialized. Even if you are working with an agency, there is only so much a third party can provide based on time and money. While they can be essential in driving strategy and managing advertising placement and buys, more and more retailers have someone internal to supplement those efforts, the Content Curator.

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Converting Online Traffic To Profit

Ali & Ray Moheet will help you understand your multiple traffic “channels,” what makes each of them unique, and how you can act on these traffic streams to increase conversions.

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Bridging the Gap Between Online Website Visitors and In-Store Foot Traffic

Come learn how to convert website visitors to in-store shoppers by modernizing customer interactions and feedback utilizing their preferred modes of communication, leading to more in-store visits.

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Online to In-Store…Matching Your User Experiences for Top Results

This session will be filled with ideas on how you can deliver a strong online experience, while being sure it syncs well with the wonderful bricks-and-mortar experience you already provide to your guests.

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Converting More E-Commerce Traffic into Bricks & Mortar Store Visitors

Learn how strategic User Experience can help you convert online visitors to in-store customers.

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Retail Realities: 10 Must-Know Realities to Help Your Store Stand Out From the Rest

From in-store strategies to technologies you need to know about to online marketing tips to ways to strengthen employee management while saving on operational expenses and more, expect to walk away from this session with action-oriented goals you can begin applying to your business right away.

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Understanding the Realities & Revenue Opportunities Based on How Consumers Really Shop

This eye-opening session will reveal the realities of how data, customer-centric experiences, internal business operations and external influences all impact customer purchases while shedding light on what can truly help optimize their retail operations in an effort to build more profitable businesses.

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The Importance Of Paid Advertising on Facebook

Facebook wants to deliver relevant content to its users, and Facebook wants to make money. This is a pay to play world and we are here to help educate you to navigate and dominate and grow your business in your market with the Facebook Platform.

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