The Jewelry Industry’s E-Commerce And Digital Marketing Headquarters

Enjoy our free resources to help the jewelry industry embrace the digital era.

Why Your Jewelry Store Should Be Texting in 2019

It’s no secret that people love to text. In fact, according to a Gallup poll, 68 percent of Americans under 30 prefer texting over any other method of communication. But consumers don’t just want to text with their friends and family. Recent research has found that 90 percent of consumers want to use messaging when communicating with a business.

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How to Sell Jewelry Using Instagram’s Shoppable Posts

Do you want to learn how to sell jewelry using Instagram’s shoppable posts? By now, you should have already noticed those clickable product posts that let you instantly purchase the products you have your eye on with just a tap of a finger. If you’re curious and you want to know more about Instagram’s venture into social commerce, read on!

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Call For Writers & Participants

We're looking to add a few more writers to our site, as well as find participants for our upcoming new Youtube show! If you'd like to share your voice and opinions on the world of e-commerce and digital marketing for the jewelry industry, here's your chance.

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Smart Age Solutions Introduces New Review Beacon Tech

New York, NY— Smart Age Solutions is releasing the Review Beacon, a new product that embraces the vital power of onsite reviews. Review Beacon can help to increase the time customers spend on retailer websites, grow e-commerce sales, and help quickly build trust between brands and their website visitors.

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Achievable Online Goals & Metrics For 2019

It’s impossible to start succeeding online without improving certain metrics. Believe in the process and the outcome will be much more achievable. Here are some metrics you should be focused on improving this year, which will ultimately result in more sales.

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The Best Digital Investment For 2019 Under $150

With the new year here, many jewelry stores and brands alike will be looking for new ways to spice up their marketing for reasonable costs. Well, I want to introduce you to a product that can really help your marketing approach this year - for under $150. Any guess what it is?

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6 Trends that Will Shape the Jewelry E-Commerce Industry in 2019

Reports revealed that while the e-commerce industry continues to grow, the competition is only going to be fiercer as technology advances and customer behavior and preferences evolve. Technology advancements and new business models are a force at work and consumers are continuously demanding more revolutionary ways from online businesses to close the gap between what they see online and what they feel when they receive their orders. Such demand puts greater pressure on online retailers.

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How Micro Influencers Can Bring Customers to Your Store

Social media influencers are one of the newest jobs to surface after social media really took hold of the internet. An influencer is a person who holds a blog or page that receives a lot of attention and followers. These people will recommend products and businesses, showing them to all of their followers and getting the brands’ names out in the world, effectively marketing with a larger “word of mouth.”

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How To Measure Your Instagram Success

While other social media platforms are decreasing in popularity, Instagram keeps on gaining traction. There are over 800 million users and counting. The platform is popular among different user demographics, especially with the younger user segment. About 59% of all Instagram users are between the ages of 18 and 29 years old. Besides being a popular social media platform, Instagram is also very effective when it comes to organic engagement. In other words, it is easier to reach and engage more users organically on Instagram than any other platforms.

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Top Social Media Trends Every Jeweler Should Know In 2019

As we gear up for another amazing year, it’s a great time to assess results from last year’s social media plan and see how you can improve it in 2019. To help, we’ve gathered a few of the top social media trends for 2019 that you should take note of and incorporate into your social media strategy.

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Jewelry Ecomm LIVE! Videos ready!

Take your digital marketing to the next level. Purchase the recorded replays from our 2018 Live! Conference.

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Pinterest Marketing Guides That Jewelers Should Read

To maximize the efficiency of your online marketing, it’s important to understand the different psychologies of users across different social media platforms. Luckily, the intent of users on Pinterest is very clear: they have the intent to buy.

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3 Ways to Draw in Thoughtful Holiday Shoppers

According to Google, mobile searches for “thoughtful gifts” have grown more than 150% in the past two years while searches for “unique gifts” have grown more than 110%. Shoppers want to make sure that the gifts they are buying for their loved ones will be cherished. They are using the Internet to find these items as efficiently as possible.

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Looking Ahead: The Top Five Trends In Jewelry Digital Marketing For 2019

As we come upon the last month of 2018, and head into the 2019, we look forward to what the digital landscape will look like in the next year. In the ever-changing and dynamic world of digital marketing, a few trends seem to keep popping up! Here are the top five trends to watch for.

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Time to Shine: Tips to Boost In-Store Holiday Sales

With the holiday season upon us, this is one of the biggest and most important times of year for jewelry sales. While many shoppers have moved to online sales, there are plenty out there who value the personal touch of in-store shopping. Yet in a digital world, you still need to use online marketing techniques to tell your potential customers what you have that they want. Here are some holiday marketing tips.

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Marrying Your Sales Team & Marketing Team Together With Online Strategies

Years ago, if you wanted to find information on a specific product, you would search out an expert to help educate you. In your case, this likely means people coming into your jewelry store with very little knowledge on their purchase, and relying on you - the expert - to help with their ring purchase. However, things have drastically changed.

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Hybrid Advertising – Crossing the Borders of Traditional & Digital

As a full-service ad agency operating in all pockets of advertising, if we had a dime for every time someone said, “TV is dead”, we’d probably be living in a year-round vacation on our dream houses in Fiji by now. Without a doubt - TV, and all other forms of “traditional” advertising (Local Radio, Billboards, Print, etc.) has seen a shift in their audience with the coming of the digital era.

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