The jewelry industry’s ecommerce and digital marketing hub.

There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now, Pay Later (BNPL). While the concept isn’t actually new, platforms like Affirm do make implementation simpler, especially for small and medium-sized businesses. The question is, is it right for your store, and could it help in growing online sales?

Are you using the available digital marketing channels to make sure you stay top of mind to your customers?

Three tips that successful ecommerce jewelers use to thrive.

Summer is in full bloom and we think that our news this month will be as exciting as your summer plans! With coronavirus restrictions easing out, June is definitely an eventful month.

Newport Beach, CA. GemFind Digital Solutions is pleased to announce that independent jewelers looking to improve the shopping process for customers on their websites, can turn to its RingBuilder® App with the Virtual Try-On™ feature, to treat them to an amazing experience.

When the pandemic first hit back at the end of 2019, many people predicted that the jewelry industry would be one of its first casualties. There were dire warnings about the impact of social distancing and mandatory store closures. Luxury items were considered to be the first ones to go. After all, if everyone’s stuck at home, who’s going to walk-in and buy jewelry? Sales would surely tank. But, how wrong everyone was!

There are a lot of excuses people give as to why their marketing isn’t working. However, it really comes down to one thing.

When it comes to writing product descriptions for earrings, you don’t need to be Shakespeare. You just have to…”write” as the literary luminary Neil Gaiman put it. But what exactly are you going to write about?

If you’re a company selling products online or promoting yourself online, you need to be running retargeting ads. If not, you’re reaching only a small fraction of your revenue potential.

Leading digital marketing firm for the jewelry industry, GemFind Digital Solutions, announces the launch of Diamond Link®, a user-friendly Diamond Search Tool for Shopify websites.

There’s an interesting dichotomy happening now in retail. Despite more people wanting to get out and shop, there’s an undercurrent of mistrust hanging over every human interaction. Why is this?

With over 63,000 searches a second and 5.6 billion searches a day on Google, there is no better advertising for your jewelry business than to rank number one within the search results for your own local area.

The excitement around in store holiday events and jewelry trunk shows certainly looks different this year for jewelers across the country. Many have already have pivoted to promoting virtual appointments and private in store appointments. But there are still many ways to bring the special holiday in store events to your clients in the comfort of their homes and generate those sales.

The balance of power has shifted from the brand to the consumer in most situations. This means that, in the current paradigm, working to understand the buyer journey is more important than ever before.

As we wind down summer and head into the fall, now is the perfect time to be proactive in your jewelry business and plan for winter. From October to November (also known as Q4), this period is the longest and largest buying periods for consumers and often makes or breaks a jewelry business. What you do today will have an immediate impact on how your jewelry sales perform tomorrow. You need to start planning now if you want to end with a profitable 2021. It’s early enough and still not too late.

Summer is over. Kids are going back to school. Weather is cooling. Football is back. This can mean only one thing: the holiday buying season is starting to ramp up.

Whilst flexible schedules and locations are sought after, they also bring forward the added threat of malicious insider actions to the organization. Verizon Data Breach Investigations Report 2021 – (DBIR) – shows the risk rose 40% in 2020! Tripling in the last three years.

With these 3 essential mindset shifts, you can begin to elevate your service and connect with affluent collectors easily and effectively!

Product images are everything. In offline selling, your conversation with customers increases your sales, but in online selling, your jewelry images become your front liners.

Why is clienteling such an integral part of maximizing your foot traffic? How do you keep relationships where customers stay customer for years?