The Jewelry Industry’s E-Commerce And Digital Marketing Headquarters

Enjoy our free resources to help the jewelry industry embrace the digital era.

The Right Way to Reach Out to Your Email List

Stop Writing the Same Old Ineffective Sales Emails! There are a few types of emails that can help readers get to know, like, and trust you - ultimately leading to sales.

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Ep. 01, The Jewelry Ecomm Show: Marketing Strategies For Jewelers During The Outbreak

In our inaugural episode of The Jewelry Ecomm Show, Mike Hauben is joined by Alex Fetanat (GemFind) and Kellis Landrum (True North Social) to give tips to jewelers to stay strong during the covid-19 pandemic.

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Moving Beyond “Boosted” Posts

Improve your Facebook game by moving beyond just "boosting" posts. By using the Boost button on your posts, you’re missing out on tons of features and functionality that the Ads Manager could have provided.

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How to Navigate Your Jewelry Store’s Digital Marketing During Uncertain Times

With the spread of Corona-virus, there are many questions that remain to be answered, but one of the biggest that is inevitable for us to answer is, how to continue doing business as a jewelry store during these uncertain times?

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Podium Expands Interaction Management Platform to Now Include Payments

Podium, the leading interaction management platform for local businesses, today announced the addition of Payments to its existing suite of interaction management tools, allowing local businesses to utilize text messaging to securely take payment directly from the Podium platform. 

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13 Simple eCommerce Strategies to Grow Your Business

No matter if the company is brand new or doing millions in sales per year, scaling an eCommerce business through increased sales is a necessity. However, all businesses go through ebbs and flows. Tactics can grow stale and generating more conversions can become a challenging process. Worse yet, business owners can sometimes find themselves at a loss for new ideas for increasing eCommerce sales.

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GemFind’s Latest Click Data Report Is Here

GemFind has released their latest Clickdata report. I encourage all jewelers to download this report to learn what customers are searching and clicking for online! Over 1.2 million data points were collected and analyzed to identify the top trends in jewelry consumer behavior in 2019.

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Let’s Have A (Live) Chat

Trust, kindness, and communication form the basis of any successful relationship. In 2020, a Live Chat customer service is one of the latest trends to hit the online business world. Below you’ll find a host of reasons why this feature is the one to grab on to and add to your website.

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Understanding ECommerce Data #9: Percentage Of Returning Customers

In part 9 of our Ecommerce Data series, we'll take a look at Percentage Of Returning Customers - a highly important metric for jewelers.

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7 Ways to Build Trust For Your Online Jewelry Store

Building trust is the first thing required when establishing any form of relationship. It’s no different when selling online. In this post, we’ll go through how to build trust on your online jewelry store. Find out if you can adopt these practices immediately by reading on!

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Jeweler, New To Digital Marketing? Start Here.

If you're a jeweler and have never really embraced the digital tools available to promote your storefront, you're very behind the times. If this sounds like you, you're probably a little confused or overwhelmed where to begin! In this article, I'll break down where I recommend jewelers should be starting their digital marketing to create a solid, profitable foundation.

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4 Ways to Drive More Foot Traffic In-Store With Digital Tactics

According to a Google case study, 4-in-5 consumers use search engines to find information about local businesses. 50% of consumers who search on their mobile phone and 34% of consumers who search on a desktop visit a local store within a day. With statistics like these, it makes a compelling case for why it is so important to have a local presence online.

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When Will Jewelers Get With The (Digital) Program?

It's 2020, and I thought by now that every jeweler on the planet would at least have proper social media pages to attract customers. Judging from this year's opinions of how Valentines Day performed for jewelers, I was clearly wrong.

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How Jewelers Can Use Content to Dominate Search Engines and Win Customers

If you’ve been keeping up with our blog, you’ve probably heard us say that content marketing is important when it comes to growing your jewelry store’s online presence. When done correctly, it can increase brand awareness, advocacy, and lead to more sales. The problem is most jewelers are doing it wrong.

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Understanding ECommerce Data #8: Customer Acquisition Cost

In part 8 of our Understanding Jewelry Ecommerce Data series, we'll review tips on calculating and lowering your Customer Acquisition Cost.

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The Role of Social Commerce in Jewelry Marketing

If you run an ecommerce jewelry store, and you're not already making the most of social commerce, then you could be missing out on sales by alienating customers who don't want to disrupt their social networking to shop your site.

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Retarget Marketing: Why It’s So Essential For eCommerce Sales

Here’s a hard truth about the eCommerce industry: 98 percent of consumers don’t buy on their first visit to a brand’s site. In fact, it takes multiple interactions with a company before a consumer is willing to purchase. According to Salesforce, it takes six to eight touches to generate a sale. It is this dynamic that makes retargeting marketing such an essential tool for eCommerce retailers to employ.

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Reviewing Top Jewelry Online Marketing Channels For 2020

2020 is here, and many local jewelers are looking for new ways to seperate themselves in 2020. So how can we leverage all the digital tools available to make that happen? In this article, I'll review the most common (and powerful) online marketing channels available and give a few tips on how to make them work for you.

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