The Jewelry Industry’s E-Commerce And Digital Marketing Headquarters

Enjoy our free resources to help the jewelry industry embrace the digital era.

Understanding Jewelry ECommerce Data #3: Average Order Value

How are you going to get your customers to spend more tomorrow if you don’t know what they are spending today? Average Order Value is a very important metric to track over time.

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7 Amazon PPC Strategies for Holiday Sales

Q4 can be a wild and hectic time for any retail business, and with competition fiercer than ever in the eCommerce sphere, online retailers are looking to leverage any advantage to get their messages out. Amazon captures a staggering market share of online holiday shoppers, so competing on their platform is crucial for most businesses—but how can yours gain the competitive edge?

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GemFind Announces New DiamondLink ECommerce Tool

Jewelers are now able to sell diamonds directly online from curated vendors through GemFind's new tool.

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3 Tips to Innovate in the Jewelry Market

Innovation is the key word for anyone who wants to stand out in the jewelry market. Here are three ways you can innovate your brand and products online.

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How Vertical Video Is Changing Visual Storytelling In Marketing

It's easy to cringe at first glance upon seeing a video shot in a vertical perspective. After all, we've viewed videos our whole lives in the standard horizontal, 16:9 aspect ratio. However, vertical is starting to become the new default.

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Understanding Jewelry ECommerce Data #2: Sales Conversion Rate

My article last week was the first in this series of learning how to read and understand e-commerce data for jewelers. Today I’m going to cover another very important stat for jewelry marketers to understand: Sales Conversion Rate.

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5 Steps to Boost the Google Map Ranking of Your Jewelry Store For More Customers

When it comes to improving their website’s ranking on Google searches, most jewelers focus solely on the main search results pages. However, if your goal is to gain more awareness in your local market and bring more customers into your jewelry store, you’ll want to focus some of your search engine optimization (SEO) efforts on Google Maps as well.

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How to Increase Conversions by Building Better Product Pages

Product pages are where customers usually decide if they will purchase an item or abandon a site. Therefore, stellar product listings are essential for increasing conversions.

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Understanding Jewelry ECommerce Data #1: CLTV

If you're involved in your company's marketing, you probably hear about using "data" properly. What does this mean? We'll start with Customer Lifetime Value.

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What Calls-to-Action Should Jewelers Use to Get More Customers?

One of the main problems we see when evaluating a jeweler’s website is their lack (or misuse) of a solid set of calls-to-action.

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How to Design a Frictionless Jewelry Shopping Experience

If you think you’re already offering ‘comfort and convenience’, don’t rest on your laurels. In fact, the proliferation of advanced technology in retail has only made customers demand more and more in terms of quality of experience.

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JewelryEcomm Click Report: Engagement Ring Clicks Lead, But Lose Ground Between June and July

JewelryEcomm.com's exclusive monthly report detailing what consumers are clicking in their efforts to find fine jewelry and diamonds online. See what consumers are searching for in June and July.

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Improve Your Online Ads With Cleaner Graphics

Of all the ways to improve the visibility and clickthrough rates of your online ads, few things will make as big an impact as designing a clean, simple, easy to read ad.

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Facebook Pixel Events: Crash Course For Jewelers

Most jewelers are likely using the basic Facebook pixel to assist in their Facebook ad conversions and tracking. However, using Facebook pixel events will take it one step further and open up new targeting options.

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6 Essential Tips for Managing Your Jewelry Inventory

Efficient and effective inventory management is critical to your business because it helps you minimize the holding costs by knowing when to replenish them and when to buy materials to manufacture them.

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4 Facebook Page Tools Jewelers Should Be Taking Advantage Of

The list of features and tools Facebook has can seem so endless that you may not be taking full advantage of them. Utilizing the tools listed below can elevate your digital marketing to new levels, giving you a priceless advantage over competitors.

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Why Jewelers Should Opt for an Inbound Website Redesign

The days of having a static, brochure-like website are over. Your website needs to be interactive and specifically designed to attract interested buyers and then funnel them through a sales process. Learn how here.

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Why Jewelers Should Be Excited About the GemLightbox Integration with RapNet

Both stakeholders will benefit from this integration in a multitude of ways. The fact that the quality of product photos is influential to 75% of online shoppers means that it can dramatically increase your target buyers’ purchase intention.

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