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Tips, Tutorials, News, Ideas

The jewelry industry’s ecommerce and digital marketing hub.

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EPISODE 1

The Jewelry Ecomm Show

“Marketing Strategies For Jewelers During The Coronavirus”

With special guests Alex Fetanat (GemFind) and Kellis Landrum (True North Social)

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How To Get Relevant, High Quality Traffic To Your Website

So much focus is spent on optimizing things like customer retention, ad spending and social media that it can be easy to forget the core intention that is driving all of your hard work — driving traffic to your jewelry store website.

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Dealing With The Updates And Changes of Google

Google’s changes are part of a complex system that are sometimes difficult to pinpoint, but critical to understand as a business and website owner.

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3 Considerations When Overhauling Your Jewelry Marketing Approach

Jewelry marketing is a perpetual motion. The market is changing at an alarming speed, and if you’re stuck in a rut, there’s a chance that your glitter has faded, and your customers would soon fade as well as they get drawn towards the light also known as your rival brand. Some businesses view marketing more as an expense than an investment, but the truth of the matter is that, given the right marketing strategy, it doesn’t cost you money; it makes money.

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Facebook Targeting Techniques 101 For Jewelers: Special Audiences

Learning how to use Facebook’s Special Audiences in your paid ads strategy will help you target the right relevant customers for your store or brand.

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3 Things You Need To Know About Your Digital Footprint

Simply put, a digital footprint is the record or trail of content you leave through your online activity. Small businesses worldwide are discovering new ways to diversify the material they post online, that can really propel their growth and profitability. But how much do you really know about your digital footprint?

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Webinar Replay: Using Abandoned Cart Retargeting To Increase Sales

Your digital ads can target the perfect person for your product, lead them all the way through the conversion funnel, and then the cart is abandoned! Watch this recorded replay of our webinar to learn how you can leverage abandoned cart retargeting to increase sales.

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New Partners: Instappraise and NS8

We’re excited as two new companies join our partners program! Instappraise (jewelry appraisal software for jewelers, gemologists, appraisers, pawnbrokers and more) and NS8 (ecommerce security software).

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Webinar Thurs, June 18, 2PM EST: “Using Abandoned Cart Retargeting To Increase Sales”

Join our webinar to learn how you can utilize abandoned cart retargeting to increase sales. ACRT has the capability to capture your target consumer who has visited your website and left items in their shopping cart without finishing the checkout process.

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Webinar Replay: Acquiring An Online Customer Base Using Google

In this Webinar, Ron Dod from Visiture – an eCommerce Marketing agency with experience in the jewelry industry – explains how to get your jewelry store or brand up and running in today’s eCommerce ecosystem. We’ll learn how to create a strong digital foundation (that leverages Google) which will help you acquire customers that will prepare your store for long-term success.

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Webinar Replay: 10 Tactical Ways To Grow Your Business During Covid-19

Temporarily closing your physical store doesn’t mean you’re closed for business. Join Emmanuel Raheb, of Smart Age Solutions, and get advice on what smart retailers are doing now, and the Top 10 Things you can implement immediately to not only get through these tough times but come out a winner on the other side of it.

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Creating Social Content While 
Working From Home Pt. l: Still Life Product Shots

Consumers are active on social media now more than ever, making it crucial for your store to maintain an active online presence. While your business is disrupted, it may seem like a difficult time to create content. However, there are many simple ways to get creative from home and strengthen your customer relationships and brand image through social media content.

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The Two Faces of Online Search

When it comes to online search, let’s talk about the bottom line. How do people find you? If you cut through all the different types of digital marketing and all the jargon, probably the most valuable effort you can address is online search.

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Protect Your Jewelry Store From All Types Of Online Transaction Fraud

As an ecommerce jeweler, you’ve probably noticed the rising trend in online shopping. In fact, ecommerce sales will reach over $630 billion in 2020 per Juniper Research. While more customers are great for your business, it’s also a good time to focus on how to keep your customers safe. As online sales increase, so does the potential for fraud. Juniper predicts that 65% of all online sales this year will be fraudulent.

  • Misc
  • June 2, 2020
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How Google Ads Work: Quality Score

When you decide to run Google Ads, the cost and ranking of your ads will be based on your Quality Score. Increasing your Quality Score is enormously important. It can mean the difference between paying $5.00 per click or $1.00 per click – which over times, means much cheaper ads and higher profit margins.

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Webinar this Thursday, 2PM EST: “Acquiring an Online Customer Base using Google”

Learn how to use Google to build a foundation for your eCommerce business! Featuring eCommerce expert Ron Dod of Visiture, you’ll learn how to leverage google organic listings and ads as well as how to measure success from Google.

  • Misc
  • May 31, 2020
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Laura Stanley Trunk Show Campaign

Laura Stanley heard the “be online now, during this lockdown” message repeatedly as she sat through two days of speakers at the recent American Gem Society Conclave. The sessions were held online this year and the message kept resonating with her. Everyone at Conclave who had anything to do with sales or marketing were encouraging us all to get online,” said Stanley.

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“Love is Not Cancelled” Spicer Greene Jewelers Campaign

‘Love has not been cancelled,’ resonated with Spicer. So much so that it’s now on one side of Spicer Greene Jeweler’s building to remind the town. Read about their campaign here.

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How Often Should Jewelers Be Posting On Social Media?

How often should jewelers and jewelry brands should be posting on social media? After all, you want to make sure you’re posting frequently enough to spread your brand message and promote your products, but don’t want to annoy your audience and feel spammy. Here’s the answer.

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5 Powerful Benefits of Blogging for Your Jewelry Business

Blogging remains an essential tool to drive web traffic. The benefits outweigh the cost and it is still inexpensive compared to any other marketing activities. In return, you attract and potentially acquire prospective customers. Read on and find out why marketers considered business blogging as the holy grail of digital marketing.

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Essential eCommerce Advertising Tips to Drive More Sales

Retailers want to generate more sales. That’s pretty much a given. Thankfully, in the age of the internet, eCommerce advertising tips are just a couple of clicks away. The fact is that there are tons of digital marketing strategies to boost sales. Here are some of the best.

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