The jewelry industry’s ecommerce and digital marketing hub.

The holiday shopping season is just around the corner. For retailers, this means that it is time to gear up for the most profitable time of year. Is your website prepared?

Email is still the most direct, high-converting marketing channel available to retailers. Here are some ways to grow that list.

Twitter never quite reached the potential people thought it would. It’s the least popular platform and never really evolved over time. However, their new “Fleets” feature hopes to change that.

If you were struggling before COVID-19, you will struggle more post-crisis, that is if you’re still in business. Thankfully, you don’t have to just sit and watch your business crumbles amid the coronavirus crisis. In this post, we’re going to give you some adaptive approaches to selling jewelry in the new normal, so get ready to reinvent your business.

One of the most important elements of your store’s website is having live chat. You’ll reach customers at the right moment and solve their pain points.

Writing for the jewelry industry is difficult. Where do you start? It’s challenging, but it’s not impossible to write about jewelry. Your goal should be to educate rather than tell your audience about the history of necklaces or try and make a product description into a blog post.

Foot traffic still matters in the world of ecommerce. Here are some jewelry Search Engine Optimization tips meant specifically to help you drive local awareness to your store.

This holiday season is going to be very interesting. Here are some pointers on creating a winning email marketing formula for end-of-the-year success.

Your Domain Authority score is an indicator of how your overall SEO is doing, largely impacted by the number of backlinks pointing to your site. Improving your backlink profile will show a healthy improvement in your DA score and therefore an increase in your site’s visibility on search engines.

Most jewelers need a robust, easy to use jewelry inventory program. There are a lot of factors to consider when choosing this software. Here are some tips.

Your website, social media channels and email list, are all perfect avenues to promote your jewelry pieces for holiday gifts. How you do this is just as important as your competition will also be optimizing their online presence for the holiday.

You can’t get higher rankings in Google if you don’t know what goes into it. In this article, I’ll go over the key steps that most SEO experts would work on to increase your rankings.

SEO is an ongoing process – it’s a constant battle against your competitors. If you’re not spending time every month on SEO, you’re probably getting further and further behind your competition.

The fact of the matter is that acquiring new customers costs quite a bit of money – it costs roughly five times more to attract new customers than it does to retain existing ones.

Therefore, it is the fiscally responsible thing (in most cases) for merchants to spend more time figuring out how to increase customer lifetime value (CLV) than to work on converting new shoppers.

TikTok is booming in popularity. Engagement rates are through the roof. So how can your jewelry store use TikTok effectively? Here are some ideas.

It’s (getting close to) the most wonderful time of the year! Being in the jewelry industry, we all know that the gift of jewelry is not going away, even during a global pandemic– It may just be a different holiday for reaching all potential clients. The question is: where do you start?

Website performance, speed, and security are all extremely important for jewelry ecommerce websites. Cloudflare offers free and paid versions of their leading website software that help with all that.

Google Ads and Social Media ads are the two most important types of marketing for retailers. However, choosing which one to focus on can be a tough decision. In this article, I’ll review the primary strengths and benefits of each type of ad platform to help you decide.

Calgary, Alberta, Canada – Instappraise, developer of an innovative and easy-to-use jewelry appraisal creation and management solution, is pleased to announce an exciting new partnership with Picup Media, provider of jewelry photo retouching and maker of the GemLightbox jewelry photography tool.

We’re going to look at the steps you need to follow to not only create a strong presence online, but leverage that online presence to go where your potential customers and markets are.