When it comes to writing product descriptions for earrings, you don’t need to be Shakespeare. You just have to…”write” as the literary luminary Neil Gaiman put it. But what exactly are you going to write about?
With over 63,000 searches a second and 5.6 billion searches a day on Google, there is no better advertising for your jewelry business than to rank number one within the search results for your own local area.
The excitement around in store holiday events and jewelry trunk shows certainly looks different this year for jewelers across the country. Many have already have pivoted to promoting virtual appointments and private in store appointments. But there are still many ways to bring the special holiday in store events to your clients in the comfort of their homes and generate those sales.
The balance of power has shifted from the brand to the consumer in most situations. This means that, in the current paradigm, working to understand the buyer journey is more important than ever before.
As we wind down summer and head into the fall, now is the perfect time to be proactive in your jewelry business and plan for winter. From October to November (also known as Q4), this period is the longest and largest buying periods for consumers and often makes or breaks a jewelry business. What you do today will have an immediate impact on how your jewelry sales perform tomorrow. You need to start planning now if you want to end with a profitable 2021. It’s early enough and still not too late.
Whilst flexible schedules and locations are sought after, they also bring forward the added threat of malicious insider actions to the organization. Verizon Data Breach Investigations Report 2021 – (DBIR) – shows the risk rose 40% in 2020! Tripling in the last three years.
Ransomware has been a plague on every business. An estimated 61% of organizations worldwide experienced a damaging ransomware incident in 2020, a 20% increase over the same period in 2019. A successful ransomware attack is inevitably an expensive, disruptive disaster. Ransomware cyber insurance claims grew by 260% in 2020. This flood of ransomware has led to a wave of questions from businesses wondering what to do to stay safe and what to do if they get hit – including whether they should pay the ransom.
You may be thinking your website is the only factor to your online success, and in fact, it is one of the most crucial pieces of your digital footprint. However, we need to look the website as the hub and all of the other spokes working in unison that make up the entire scope of your business online.
Introducing Shopify Smart Sites, your jewelry e-commerce secret weapon. Grow your online sales with cutting-edge technology and digital marketing best-practices designed to help you outsell your competition.
The best way to start growing your Facebook page and increasing the quality of your followers is by using Facebook Custom Audiences and Facebook Lookalike Audiences. Both these tools open up unique opportunities for ads.
When it comes to spending, Millennials, or the generation generally regarded as being born between 1981 and 1996, are often blamed for being the force responsible for “killing” different industries. According to a survey from NBC and GenForward, 62% of Millennials owe more in debt than they have in savings.
As experts in the jewelry industry, we’ve helped hundreds of jewelers become successful when it comes to Pay-Per-Click (or PPC) advertising. One of the most common questions we’re asked before a jeweler signs up for our PPC services is “how much should jewelers spend on PPC?”