Tips, Tutorials, News, Ideas

The jewelry industry’s ecommerce and digital marketing hub.

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Join Our Weekly Newsletter!

Upcoming Webinar: “Sharpening Your Diamond Sales A-Game Using The Web & Digital Technology”

Join us for our upcoming webinar – featuring our very own Mike Hauben along with Asaf Herskovitz of GN Diamond – to learn some new ways to increase your diamond sales.


3 Ways Your Jewelry Store Can Use Facebook to Generate New Leads in 2021

Here are three quick ways you can improve your social media efficiency without any kind of special code or software.

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Six Conference Videos Now Posted!

We’ve now posted 6 videos from our 2021 Jewelry Ecomm Conference. Watch sessions from GemFind, Bottom Line Marketing, and more!


Email Marketing Helps You Reach Customers

Is a premium experience worth it? As a jeweler, you understand “premium” equals the best service you can provide a customer. Convincing your customer to spend the extra money for that premium is the challenge of sales.

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Conference Videos Are Now Posted!

We’ve begun uploading video replays from our 2021. Here is their release schedule.


5 Innovative Tools To Enhance Customer Experience On Your Website

Optimizing an entire e-commerce website isn’t an easy task. If you have ever owned your own online retail business then you understand how important it is to integrate smart apps that amplify customer experience, and subsequently, revenue!


Jewelry Ecomm Conference: Huge Success

The 2021 Jewelry Ecomm Conference was – by far – the biggest event we’ve had to date.

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Jewelry Ecomm Annual Conference Set For Jan 21-22, 2021

Looking for a way to learn the latest digital skills for jewelers? Attend our two-day conference!


Benefits of Choosing Shopify for Your Jewelry Store’s Website Platform

Open source website platforms offer a number of concrete benefits and advantages for owners of online jewelry stores. Shopify, in particular, leads the pack among the best open source website and e-commerce platforms for several reasons.


Top 7 Ways to Improve Your Local SEO Immediately

Jewelry brands may market nation wide, but jewelery stores need to focus on SEO strategies that will increase their ranking in LOCAL results. Here are 7 of the best ways to do that.


4 Ways to Boost Brand Awareness Through PPC

PPC advertising is one of the most effective means for retailers to build brand awareness, collect leads, and generate revenue online. Here are some proven ways to use PPC effectively with high ROI.

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Call For Speakers!

We’re planning our sixth annual Jewelry Ecomm Live Conference! Here’s how to be a speaker.


4 Tips You Can Use to Automate Your Social Media Marketing

Social media is about being social. Your store should engage with current and potential customers, reply to comments and even start engaging with non-followers. Running profiles on multiple platforms can become a full-time job. Automation can help, to some extent, with posting and building a following.


Tips for Taking The Best Photos of Jewelry For Your Website

When investing in your jewelry store’s website it’s important to thoughtfully plan the photography of the jewelry you are selling to properly showcase the beauty of each piece. You may not consider yourself much of a photographer, but today’s smartphones are particularly adept at not just taking high quality photos, but making the object in your photo, in this case jewelry, look phenomenal.

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Making Sure Your eCommerce Website Is Ready for a Holiday Sales Surge

The holiday shopping season is just around the corner. For retailers, this means that it is time to gear up for the most profitable time of year. Is your website prepared?


4 Ways to Increase Email Signups for Your Jewelry Store

Email is still the most direct, high-converting marketing channel available to retailers. Here are some ways to grow that list.


Using Twitter’s “Fleets” to Sell Jewelry

Twitter never quite reached the potential people thought it would. It’s the least popular platform and never really evolved over time. However, their new “Fleets” feature hopes to change that.


How to Sell Jewelry in the New Normal

If you were struggling before COVID-19, you will struggle more post-crisis, that is if you’re still in business. Thankfully, you don’t have to just sit and watch your business crumbles amid the coronavirus crisis. In this post, we’re going to give you some adaptive approaches to selling jewelry in the new normal, so get ready to reinvent your business.


Why Live Chat Is So Important For Your Jewelry Store

One of the most important elements of your store’s website is having live chat. You’ll reach customers at the right moment and solve their pain points.

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3 Jewelry Blogging Ideas For Content People Want to Read

Writing for the jewelry industry is difficult. Where do you start? It’s challenging, but it’s not impossible to write about jewelry. Your goal should be to educate rather than tell your audience about the history of necklaces or try and make a product description into a blog post.

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