The jewelry industry’s ecommerce and digital marketing hub.

Looking for a way to learn the latest digital skills for jewelers? Attend our two-day conference!

Open source website platforms offer a number of concrete benefits and advantages for owners of online jewelry stores. Shopify, in particular, leads the pack among the best open source website and e-commerce platforms for several reasons.

Jewelry brands may market nation wide, but jewelery stores need to focus on SEO strategies that will increase their ranking in LOCAL results. Here are 7 of the best ways to do that.

PPC advertising is one of the most effective means for retailers to build brand awareness, collect leads, and generate revenue online. Here are some proven ways to use PPC effectively with high ROI.

We’re planning our sixth annual Jewelry Ecomm Live Conference! Here’s how to be a speaker.

Social media is about being social. Your store should engage with current and potential customers, reply to comments and even start engaging with non-followers. Running profiles on multiple platforms can become a full-time job. Automation can help, to some extent, with posting and building a following.

When investing in your jewelry store’s website it’s important to thoughtfully plan the photography of the jewelry you are selling to properly showcase the beauty of each piece. You may not consider yourself much of a photographer, but today’s smartphones are particularly adept at not just taking high quality photos, but making the object in your photo, in this case jewelry, look phenomenal.

The holiday shopping season is just around the corner. For retailers, this means that it is time to gear up for the most profitable time of year. Is your website prepared?

Email is still the most direct, high-converting marketing channel available to retailers. Here are some ways to grow that list.

Twitter never quite reached the potential people thought it would. It’s the least popular platform and never really evolved over time. However, their new “Fleets” feature hopes to change that.

If you were struggling before COVID-19, you will struggle more post-crisis, that is if you’re still in business. Thankfully, you don’t have to just sit and watch your business crumbles amid the coronavirus crisis. In this post, we’re going to give you some adaptive approaches to selling jewelry in the new normal, so get ready to reinvent your business.

One of the most important elements of your store’s website is having live chat. You’ll reach customers at the right moment and solve their pain points.

Writing for the jewelry industry is difficult. Where do you start? It’s challenging, but it’s not impossible to write about jewelry. Your goal should be to educate rather than tell your audience about the history of necklaces or try and make a product description into a blog post.

Foot traffic still matters in the world of ecommerce. Here are some jewelry Search Engine Optimization tips meant specifically to help you drive local awareness to your store.

This holiday season is going to be very interesting. Here are some pointers on creating a winning email marketing formula for end-of-the-year success.

Your Domain Authority score is an indicator of how your overall SEO is doing, largely impacted by the number of backlinks pointing to your site. Improving your backlink profile will show a healthy improvement in your DA score and therefore an increase in your site’s visibility on search engines.

Most jewelers need a robust, easy to use jewelry inventory program. There are a lot of factors to consider when choosing this software. Here are some tips.

Your website, social media channels and email list, are all perfect avenues to promote your jewelry pieces for holiday gifts. How you do this is just as important as your competition will also be optimizing their online presence for the holiday.

You can’t get higher rankings in Google if you don’t know what goes into it. In this article, I’ll go over the key steps that most SEO experts would work on to increase your rankings.

SEO is an ongoing process – it’s a constant battle against your competitors. If you’re not spending time every month on SEO, you’re probably getting further and further behind your competition.