Enjoy our free resources to help the jewelry industry embrace the digital era.
What exactly is a social media strategy? It’s a comprehensive blueprint highlighting all of your brand’s social media activities to help you reach your social media goals. Here are four must-have social media strategy pillars you shouldn't ignore.
The impact your website has on your store's overall success is incredible. Learn some crucial tips for keeping your visitors happy and impressed.
Reviews influenced search engine rankings by 15% in 2018 (Moz). This shows that you can no longer continue to ignore the importance of reviews. Recent research on Hubspot found that if you respond to a customer’s complaint and resolve the mistake, they will continue doing business with you 96% of the time.
Email segmentation can significantly boost the conversion rates of our email marketing campaigns and newsletters. Jewelers have a few fantastic ways to leverage this strategy well.
In this article, we'll learn about Facebook's new Instant Experiences ad type and why it may be an interesting opportunity for jewelers and jewelry brands.
You may have heard the terms “brand awareness” and “brand identity” - but did you know they’re not the same thing? Awareness and identity are two very specific goals that every jewelry brand should strive to achieve. Once a jewelry brand has created brand awareness and built a strong brand identity, that jewelry brand must continue to check and maintain the balance between the two.
In this article, we’ll give several tips you can use to automate sales on your online jewelry store. Automation can be defined as to how far you can bring a lead down the sales funnel without any human interaction. We’ve listed below the top 5 tips that will push your leads as far as possible down the sales funnel!
Email newsletters are a fantastic way to re-engage customers who already know and like our business. However, much of the time, they’re too general for specific marketing goals. Here's a step-by-step tutorial explaining how to add Drip Campaigns to your email marketing strategy.
In Part 1 of Sales Funnels for Jewelry Stores we covered the basics of sales funnels and how they were a powerful part of marketing even before the internet existed. Today we will look at how technology made it easier and more affordable to run an effective funnel. We’ll also share an example of a funnel using Facebook ads and email marketing.
2016 marked the second year in a row that more retail stores closed than opened. For retailers, this is both a body-blow to their bottom line and a shocking prognostication about what’s coming down the pipeline for retailers. The source of this disaster for brick-and-mortar retailers is the rapid “Amazonization” of the retail marketplace.
Want to know how to track and ensure your next marketing campaign is successful? Then you need to know about sales funnels and how your jewelry store can use them correctly to increase sales.
A common Google Ads tactic is to target your ads against searches to your competitors. By displaying your ad when someone searches for your competitor, you know you're likely reaching a qualified customer with buying intent.
Digital advertising in today’s world can be a tough space to navigate. As someone who sells high-end items online, you need a high-end digital solution with capabilities that exemplify your brand. You’ve done your research. You’ve read the case studies about social media advertising. Perhaps you’ve even tried your hand at social media advertising, but it just hasn’t cut it.
With more ways than ever to reach your customers in 2019, finding the best communication tools can be difficult. Fortunately, we know of 3 that consistently stand out above the rest. In this article, we’re going to walk you through how each can be used to improve the connection between you and your customers online.
Planning and distributing your content properly is the backbone of your digital marketing strategy. However, there's something that I haven't touched on yet that will make a huge impact on whether or not your content actually achieves results - and that's how it looks visually on the page.
Do you have a limitless curiosity for period, estate, and antique jewelry? How about photographing amazing jewelry and maintaining relationships with thousands of virtual fans? Lippa’s Estate and Fine Jewelry in beautiful Burlington, Vermont is looking for a Marketing Manager.
Jewelers, consumers want to be wooed. This is one of the many significant impacts brought about by globalization. They are empowered now more than ever because of the plethora of options made available by the internet. You no longer control what they should see, hear, or buy. They are no longer passive trade participants who need to wait until you’re ready to attend to their needs. If you can’t meet their demands now, other jewelers will – in no time.
You’ve likely heard about the power of influencer marketing, and you may be wondering how your jewelry brand can benefit from influencers. However, you probably also feel intimidated by initiating the process, since you’re not quite sure what to expect or how to even approach an influencer. First and foremost, you must find the right influencers for your brand.
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