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Tips, Tutorials, News, Ideas

The jewelry industry’s ecommerce and digital marketing hub.

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EPISODE 2

The Jewelry Ecomm Show

“Social Media First Steps For Jewelers”

With special guest Benjamin Smithee, The Smithee Group

jewelry inventory software

5 Factors to Consider When Choosing Your Jewelry Inventory Software

Most jewelers need a robust, easy to use jewelry inventory program. There are a lot of factors to consider when choosing this software. Here are some tips.

  • Misc
  • October 27, 2020
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Jewelry Merchandising For the Holiday Season (Online!)

Your website, social media channels and email list, are all perfect avenues to promote your jewelry pieces for holiday gifts. How you do this is just as important as your competition will also be optimizing their online presence for the holiday.

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Where To Start With Your SEO

You can’t get higher rankings in Google if you don’t know what goes into it. In this article, I’ll go over the key steps that most SEO experts would work on to increase your rankings.

SEO jewelry

SEO Isn’t Something You Do Once On Your Website – It’s An Ongoing Thing.

SEO is an ongoing process – it’s a constant battle against your competitors. If you’re not spending time every month on SEO, you’re probably getting further and further behind your competition.

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How to Increase Your Customer Lifetime Value with Email Marketing

The fact of the matter is that acquiring new customers costs quite a bit of money – it costs roughly five times more to attract new customers than it does to retain existing ones.

Therefore, it is the fiscally responsible thing (in most cases) for merchants to spend more time figuring out how to increase customer lifetime value (CLV) than to work on converting new shoppers.

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3 Ways Your Jewelry Store Can Use TikTok

TikTok is booming in popularity. Engagement rates are through the roof. So how can your jewelry store use TikTok effectively? Here are some ideas.

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Preparing Your Digital Presence for the Holiday Season

It’s (getting close to) the most wonderful time of the year! Being in the jewelry industry, we all know that the gift of jewelry is not going away, even during a global pandemic– It may just be a different holiday for reaching all potential clients. The question is: where do you start?

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What Is Cloudflare, And Should Your Jewelry Website Use It?

Website performance, speed, and security are all extremely important for jewelry ecommerce websites. Cloudflare offers free and paid versions of their leading website software that help with all that.

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What’s Better Jewelry Marketing: Google Ads or Social Media Ads?

Google Ads and Social Media ads are the two most important types of marketing for retailers. However, choosing which one to focus on can be a tough decision. In this article, I’ll review the primary strengths and benefits of each type of ad platform to help you decide.

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Instappraise And Picup Media Partner To Enhance The Digital Jewelry Appraisal Experience

Calgary, Alberta, Canada – Instappraise, developer of an innovative and easy-to-use jewelry appraisal creation and management solution, is pleased to announce an exciting new partnership with Picup Media, provider of jewelry photo retouching and maker of the GemLightbox jewelry photography tool.

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A Comprehensive Ecommerce Guide for Jewelry Stores

We’re going to look at the steps you need to follow to not only create a strong presence online, but leverage that online presence to go where your potential customers and markets are.

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Hulu Launches Beta For Self-Serve Ad Platform

One platform that has been seemingly difficult to pinpoint for small businesses, but has always attracted attention, is Hulu. With Hulu’s latest beta launch of their self-serve platform, many independent jewelers across the country will now be able to target bridal consumers viewing over 50 hours of OTT content per month on their platform.

  • Misc
  • September 11, 2020
  • 0
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Ep. 02: Social Media First Steps For Jewelers

Episode 2 of The Jewelry Ecomm Show! Join Mike Hauben and Ben Smithee (The Smithee Group) as we discuss how jewelry retailers and brands can use social media to their success.

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How to Craft Welcome Emails to Engage Your Subscribers

An email welcome series is an important piece of your marketing. It will set the tone of your relationship with the customer going forward and can decide how long they stay subscribed and engaged with your brand.

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How to Generate Virtual Appointments for Your Jewelry Store

With the current way the world is working, every store should be considering all the ways they can generate sales. One great option is virtual appointments.

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How to Sell Jewelry to Self-Purchasing Women

If you have observed the recent trends, you’ve probably already noticed the way women are transforming the marketplace – Women no longer wait for men to do it; they buy their own jewelry. Here are some tips to sell jewelry to self-purchasing women.

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How the Instagram Algorithm Works

It’s crucial to know how the Instagram algorithm works if you expect to succeed with social media. Here’s how it works.

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How To Get More Visibility of Your Jewelry Products with Pay Per Click

Pay per click marketing, or PPC can be a great way to get more visibility of your jewelry products. In this article, GemFind explains some great ways to leverage PPC advertising.

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How To Use Instagram Stories

Instagram Stories are an absolutely fantastic way to draw extra attention to your products, special events, or store news. They perform extremely well! Here are the basics.

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How To Use Instagram And Facebook Shops

Facebook and Instagram Shops are additional sales platforms that will redirect traffic to your product if you just take the time to link things properly. The feature is simple and dynamic, and you can publicize anything you want—from custom pieces to your best-selling brands.

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