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Enjoy our free resources to help the jewelry industry embrace the digital era.

Facebook Retargeting: Reaching Visitors With Intent

Facebook retargeting is one of the most effective ways to increase sales.  In this article, we'll learn how to retarget to people with higher buying intent.

Facebook Ads: Split Testing 101

"Split testing" is one of the first things you should do for your jewelry store or brand's Facebook campaigns. Let's learn a bit more about this fundamental technique and how we can implement it.

Google Analytics For Jewelry Stores

Google Analytics is the most powerful tool to track your marketing efforts. Here's a Google Analytics primer for jewelers.

5 Types of Email Marketing Automation for Your Jewelry Brand

Email marketing is still one of the best and most personalized ways to engage with both your prospective and current customers. Here are some ways jewelry brands and stores can automate it!

6 Ways To Empower Your Salespeople (And Create Loyal Customers)

When's the last time you've taken a look at your loyal customers' list?  More importantly, do you even have a list of your most loyal customers?

Why I Build On WordPress

A professional level Wordpress website may be a great option for jewelry store owners and brands.

Grow Your Online Shop By Knowing Your Best Collectors

In every business, there are people who purchase more than others. These are the people who you can always count on to buy from you time and time again, whether that is a new release or new addition to their collection.

Interaction Management: The Modernization of Local Business

We started our efforts by creating an effective, efficient way to gather reviews for local businesses. We’ve since used that success to build out an entire platform of solutions designed specifically for doing business with customers—in the moment.

The Evolution Of Location

Digital advertising is prized on its measurability, granularity and accuracy. As I’ve mentioned in previous articles, we fully believe in the power of the full media mix, where one views traditional and digital advertising as a “yin and yang”, rather than “either or”.

How GeoFencing Can Drive New Customers to Your Jewelry Store

What if you could communicate with current, potential or even your competitor’s customers? If you were a customer, wouldn’t you like to know about deals or new products offered by the stores around you?

Fundamentals Of Growing Your Email List

One of the fundamentals of digital marketing - for any industry - is the collection of email addresses. Email addresses enable us to target people with intelligent ads on social media. Of course, it also enables us to email them with newsletters and other marketing materials.

Shopify Shares Tips For Growing Your Store

Shopify recently interviewed a number of top online retailers sharing their #1 tip for marketing and growing your store.

How Jewelry Brands Can Cope with Email Fatigue

Be honest: how many marketing emails do you actually open every day? You may be subscribed to email marketing from your favorite clothing brands, entertainment venues, or local publications. But are you actually reading them? Or are you simply deleting them because you’re too lazy to click “Unsubscribe”?

The Areas Of Marketing That Matter For Jewelers

What should a jewelry store’s digital game plan look like in 2019? There are a lot of different tools available to jewelers! Which should you use?

Search Marketing For Jewelers: SEM? SEO? How Do I Choose?

If you currently own a local jewelry business, knowing how to market and advertise is key to acquiring a solid customer base. Growing your business comes down to knowing where to put your marketing money and understanding the different options in front of you.

Get A Quick Google/SEO Boost By Renaming Your Website Images

Looking for a simple, non-technical way to boost your Google/SEO rank? Simply rename the images on your website.

Powerful Referral Strategies That Will Clone Your Best Clients

Referral strategy is so important. It will make the biggest difference in your business if you can clone your best clients to have more just like them.

Should Your Website Have A Blog?

The thought of blogging for your business can seem overwhelming. Blogging can be time-consuming if you’re not a writer and most people don’t know what to blog about. Today we’re going to share why you should start blogging today, how to get started and a few possible topics to write about.


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