The Jewelry Industry’s E-Commerce And Digital Marketing Headquarters

Enjoy our free resources to help the jewelry industry embrace the digital era.

Understanding ECommerce Data #5: Email Conversion Rate

Did you know that email converts 175% more conversions than social media? In part 5 of the series, we'll learn about Email Conversion Rate.

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“Anyone Can Make A Website” – But It’s Your Risk.

It may seem like anyone can just throw a website together, but there are risks for not working with a professional on your website. Here's a cautionary tale about an experience with a past client who decided to try it on their own.

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First Impressions are Everything, Photographically Speaking

You only get one chance… to excite someone, engage them, entice them to want to see more. So why would you squander that chance? Why would you try to save a few bucks on inferior photography, when that might be the only chance you get to capture someone's attention?

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Social Ads: Choosing Between Paying By Clicks Or Impression

Anyone running social media ads will have to decide whether they’ll be paying by “click” or by “impression”. It’s a big decision and this simple choice will often decide how successful your campaigns are.

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Maximizing In-Store Holiday Shopping Experiences

Retail has become increasingly focused on creating experiences rather than just facilitating transactions. During the holidays, this experiential retail strategy becomes even more important. According to Forbes, 74% of Americans prefer to spend money on experiences over products.

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Understanding ECommerce Data #4: Cart Abandonment Rate

Cart abandonment rate is often as high as 82%, which is a major issue for jewelry ecommerce brands and jewelry stores. Discovering whether cart abandonment is a problem for your site is a major step to improving your sales.

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From Blah to Ta-da! How to Leave a Lasting Impression on Jewelry Buyers

Impressions, we are told, are critical not only in jewelry retail but in the retail industry, as a whole. Yet, most of the discussions are left centered on the impact of first impressions. Here are 5 delightful ways to leave a lasting ompression on your jewelry buyers.

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Which Website Design Platform is Right For Jewelers?

Oftentimes, jewelers will ask us to create a new website without knowing what website design platform to choose. However, the answer to this question truly depends on a number of factors unique to each jeweler and their own specific needs.

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Prepare for the Holiday Season: Cultivate your Best Clients

A client of mine recently bought a beautiful antique sapphire ring that she had recut at the lapidary. The GIA appraisal of the updated ring was $86,000. The sale of this one ring would ensure my client an excellent holiday season! But to guarantee this success, she needed to cultivate the clients that she thought would be interested in this ring.

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Understanding ECommerce Data #3: Average Order Value

How are you going to get your customers to spend more tomorrow if you don’t know what they are spending today? Average Order Value is a very important metric to track over time.

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7 Amazon PPC Strategies for Holiday Sales

Q4 can be a wild and hectic time for any retail business, and with competition fiercer than ever in the eCommerce sphere, online retailers are looking to leverage any advantage to get their messages out. Amazon captures a staggering market share of online holiday shoppers, so competing on their platform is crucial for most businesses—but how can yours gain the competitive edge?

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GemFind Announces New DiamondLink ECommerce Tool

Jewelers are now able to sell diamonds directly online from curated vendors through GemFind's new tool.

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3 Tips to Innovate in the Jewelry Market

Innovation is the key word for anyone who wants to stand out in the jewelry market. Here are three ways you can innovate your brand and products online.

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How Vertical Video Is Changing Visual Storytelling In Marketing

It's easy to cringe at first glance upon seeing a video shot in a vertical perspective. After all, we've viewed videos our whole lives in the standard horizontal, 16:9 aspect ratio. However, vertical is starting to become the new default.

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Understanding ECommerce Data #2: Sales Conversion Rate

My article last week was the first in this series of learning how to read and understand e-commerce data for jewelers. Today I’m going to cover another very important stat for jewelry marketers to understand: Sales Conversion Rate.

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5 Steps to Boost the Google Map Ranking of Your Jewelry Store For More Customers

When it comes to improving their website’s ranking on Google searches, most jewelers focus solely on the main search results pages. However, if your goal is to gain more awareness in your local market and bring more customers into your jewelry store, you’ll want to focus some of your search engine optimization (SEO) efforts on Google Maps as well.

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How to Increase Conversions by Building Better Product Pages

Product pages are where customers usually decide if they will purchase an item or abandon a site. Therefore, stellar product listings are essential for increasing conversions.

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Understanding ECommerce Data #1: Customer Lifetime Value

If you're involved in your company's marketing, you probably hear about using "data" properly. What does this mean? We'll start with Customer Lifetime Value.

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