Is a premium experience worth it? As a jeweler, you understand “premium” equals the best service you can provide a customer. Convincing your customer to spend the extra money for that premium is the challenge of sales.
Optimizing an entire e-commerce website isn’t an easy task. If you have ever owned your own online retail business then you understand how important it is to integrate smart apps that amplify customer experience, and subsequently, revenue!
Open source website platforms offer a number of concrete benefits and advantages for owners of online jewelry stores. Shopify, in particular, leads the pack among the best open source website and e-commerce platforms for several reasons.
Social media is about being social. Your store should engage with current and potential customers, reply to comments and even start engaging with non-followers. Running profiles on multiple platforms can become a full-time job. Automation can help, to some extent, with posting and building a following.
When investing in your jewelry store’s website it’s important to thoughtfully plan the photography of the jewelry you are selling to properly showcase the beauty of each piece. You may not consider yourself much of a photographer, but today’s smartphones are particularly adept at not just taking high quality photos, but making the object in your photo, in this case jewelry, look phenomenal.
If you were struggling before COVID-19, you will struggle more post-crisis, that is if you’re still in business. Thankfully, you don’t have to just sit and watch your business crumbles amid the coronavirus crisis. In this post, we’re going to give you some adaptive approaches to selling jewelry in the new normal, so get ready to reinvent your business.
Writing for the jewelry industry is difficult. Where do you start? It’s challenging, but it’s not impossible to write about jewelry. Your goal should be to educate rather than tell your audience about the history of necklaces or try and make a product description into a blog post.