The Jewelry Industry’s E-Commerce And Digital Marketing Headquarters

At any given time of the year, you're busy running your business - marketing your products, closing sales, fulfilling orders, and handling customer service responsibilities. You definitely don't have time to deal with any issues or hiccups related to your ecommerce site or digital marketing campaigns, and you expect them to run smoothly at all times. However, the reality is that technology is imperfect, and things will break or no longer meet your needs.

The way consumers search for and select a jeweler is vastly different today than in decades past. Twenty years ago, the selection process moved more slowly. To find a business, customers had to look it up in a phone book or rely on recommendations from family and friends. Today, however, more than 56% of consumers do their research through search engines online—and usually from a mobile device.

With low entry barriers, left and right innovations, and fast-changing consumer habits, the need for dexterous hand, inventive mind, and digital competence is high. Today, consumers value options. The increase in weekly in-store shoppers to 44% this year (2018) from 40% in 2015 explains the consumers’ intensifying desire for social and sensory experience.