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GemFind partners with Podium

GemFind, the leading digital marketing platform for jewelry stores has announced a strategic partnership with Podium, one of the fastest-growing messaging platforms for connecting businesses with customers.

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Google Privacy Updates – The End of 3rd Party Cookies

Advertising has become harder.

Earlier this year, the CCPA hit Facebook advertising, thereby placing severe limitations on a brand’s ability to track and target California consumers.

Apple’s iOS 14.5 update rocked ecommerce, and Google is discontinuing the use of third-party cookies in 2022.

What’s next?

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Jewelry Website Design – User Experience Tips

Is your website making it as easy as possible for your customers to purchase from you? Or, is your website holding your sales back?

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How PPC Campaigns Can Make Your Online Business Grow

PPC generates instant traffic to your website in a cost-effective way. With it, you can measure your marketing campaigns and gather data about your target audience. Also, pay-per-click campaigns help SEO and social media initiatives by acting as signals back to Google through additional traffic activity.

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Simple Strategies To Improve Your Lead Conversion Rate

Lead generation is not just about getting as many contacts as you can. It’s about making sure that these contacts lead to a successful jewelry sale and become a long-term customer. Leads are more than just a number. They’re your lifeblood.

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Choosing A Website Platform For Your Jewelry Store

What website platform should your jewelry store choose for their ecommerce? Shopify? WordPress? Magento? Something else?

In the third video in our Jewelry Ecommerce Course, we’ll take a look at your best options.

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Google Ads Competition For Jewelers: How To Beat Your Competitors

Outwit, outsmart, outspend? It sounds like a Survivor throwback, but when it comes to dealing with competitors on Google Ads, you don’t have to spend more to win. With our Google Ads competition for Jewelers tips, you can not only keep tabs on what they’re doing, but also minimize the chances that they can do the same to you.

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Setting Expectations

In the second video in our Jewelry Ecommerce Course, Mike shares typical ecommerce conversion rates and discusses what goals you should aim for while running your online store.

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The New Key to Digital Marketing Success for Jewelers in 2021

If there is one thing we learned in 2020, it’s that digital marketing for all retail businesses is the most important factor for generating revenue. It doesn’t mean that all transactions happen online, but it’s the primary catalyst for business to funnel through.

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5 Tips To Optimize Your Jewelry Website For Maximum Sales

While people do search online for fashion styles or gifts for loved ones, the bridal buyer is much more active and ready to buy. Before someone proposes they need an engagement ring, and your website is the perfect place to start! Here are some tips for improving their user experience on your website.

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Setting Your eCommerce Budget

The first video in our official Jewelry eCommerce Course. Learn how to set your digital marketing budget for ecommerce.

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Five Tips For Jewelers To Engage And Reach New Customers Through Instagram

With over 1 billion people every month and 71% of the audience under the age of 35, if you’re not active on Instagram, then you’re invisible. Here are some great ways to use Instagram better.

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4 Quick Ways to Speed Up Your Jewelry Store’s WordPress Sites

Speed is important for everything on the web, from conversions to search engine rankings. If you have a WordPress site, there are a few simple ways to significantly improve your site speed.

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The Importance of Good Content for Digital Marketing & Advertising

Recorded replay from Brian Lazar’s presentation at the 2021 Jewelry Ecomm Conference. Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content.

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Hyping It Up: Winning Social Media Strategies That Drive Business

Recorded replay from Jackie Slone’s presentation at the 2021 Jewelry Ecomm Conference. Watch so that you can see how utilizing social media the right way will increase foot traffic, increase revenue, and provide a personal way for you to keep in touch with your clients!

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Sharpening Your Diamond Sales “A-Game” With The Web and Digital Technology

In this two-part presentation, Asaf Herskovitz of GN Diamond and Mike Hauben of JewelryEcomm.com explore intelligent ways to use the web and tech to maximize your diamond sales capabilities.

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The Difference Between a Customer and a Client

Are you running your jewelry store like a fruit stand—keeping the product fresh, Starting each day with a smile, hoping the lines will be long and that your genteel salespeople close more sales than they lose? If so, you are losing about 40% of your profits.

  • Misc
  • March 31, 2021
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Leveraging Technology to Advance Your Business

Recorded replay from Adam Gerety’s presentation at the 2021 Jewelry Ecomm Conference. Learn about the Zing platform – by Jewelers Mutual – which provides an easy-to-use one-stop-shop designed for the jewelry industry to facilitate the digital connections necessary to be successful in today’s world.

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Evergreen and Omnichannel – The Two Most Important Things to Focus on in Digital for 2021

Recorded replay from Ben Smithee’s presentation at the 2021 Jewelry Ecomm Conference. Consumers today expect an omnichannel approach to marketing, advertising, and customer experience. Learn how your business can leverage the full competitive advantages of digital marketing and social media, and prepare your business for successful growth.

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Instappraise Releases GIA Report Check Integration

Instappraise, a fast-growing technology startup and developer of the innovative and easy-to-use jewelry appraisal creation and management solution, is pleased to announce a time-saving new integration: the platform now seamlessly integrates with the Gemological Institute of America’s (GIA) Report Check.

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