The jewelry industry’s ecommerce and digital marketing hub.

There’s more to succeeding online than simply putting up a website. You have to understand how your customers interact with your site and what makes them take action. If you want to convert more visitors into sales, you need to fully understand UI and UX design principles.

If you’re still using your personal facebook profile to manage your jewelry store’s Facebook page, it’s time to work smarter and use Facebook Business Manager.

There are many reasons why you would want to start on shop on Facebook. With over 600 million Facebook shops, they’re a proven way to grow your jewelry business. According to recent statistics, 40% of people use social media when shopping online and the average time spent per day on Facebook is 14 minutes a person, and even exceeds time spent on Google.

OWUP, a digital marketing firm for jewelers and watch brands, outlines some core marketing tips for the various marketing channels – like SEO, ppc, email, and social media.

How often should you be posting to social media? Which social platforms are the ones to focus on? Can posting too much hurt your brand? Watch this quick video to get the answers.

GemFind, the leading digital marketing platform for jewelry stores has announced a strategic partnership with Podium, one of the fastest-growing messaging platforms for connecting businesses with customers.

Advertising has become harder.

Earlier this year, the CCPA hit Facebook advertising, thereby placing severe limitations on a brand’s ability to track and target California consumers.

Apple’s iOS 14.5 update rocked ecommerce, and Google is discontinuing the use of third-party cookies in 2022.

What’s next?

Is your website making it as easy as possible for your customers to purchase from you? Or, is your website holding your sales back?

PPC generates instant traffic to your website in a cost-effective way. With it, you can measure your marketing campaigns and gather data about your target audience. Also, pay-per-click campaigns help SEO and social media initiatives by acting as signals back to Google through additional traffic activity.

Lead generation is not just about getting as many contacts as you can. It’s about making sure that these contacts lead to a successful jewelry sale and become a long-term customer. Leads are more than just a number. They’re your lifeblood.

What website platform should your jewelry store choose for their ecommerce? Shopify? WordPress? Magento? Something else?

In the third video in our Jewelry Ecommerce Course, we’ll take a look at your best options.

Outwit, outsmart, outspend? It sounds like a Survivor throwback, but when it comes to dealing with competitors on Google Ads, you don’t have to spend more to win. With our Google Ads competition for Jewelers tips, you can not only keep tabs on what they’re doing, but also minimize the chances that they can do the same to you.

In the second video in our Jewelry Ecommerce Course, Mike shares typical ecommerce conversion rates and discusses what goals you should aim for while running your online store.

If there is one thing we learned in 2020, it’s that digital marketing for all retail businesses is the most important factor for generating revenue. It doesn’t mean that all transactions happen online, but it’s the primary catalyst for business to funnel through.

While people do search online for fashion styles or gifts for loved ones, the bridal buyer is much more active and ready to buy. Before someone proposes they need an engagement ring, and your website is the perfect place to start! Here are some tips for improving their user experience on your website.

The first video in our official Jewelry eCommerce Course. Learn how to set your digital marketing budget for ecommerce.

With over 1 billion people every month and 71% of the audience under the age of 35, if you’re not active on Instagram, then you’re invisible. Here are some great ways to use Instagram better.

Speed is important for everything on the web, from conversions to search engine rankings. If you have a WordPress site, there are a few simple ways to significantly improve your site speed.

Recorded replay from Brian Lazar’s presentation at the 2021 Jewelry Ecomm Conference. Take a journey as we discover some of the differences between “good” and “bad” creative content, and the astounding impact it can have on your brand. This session will showcase those differences, including practical ways to assess your existing content.

Recorded replay from Jackie Slone’s presentation at the 2021 Jewelry Ecomm Conference. Watch so that you can see how utilizing social media the right way will increase foot traffic, increase revenue, and provide a personal way for you to keep in touch with your clients!